8 WordPress SEO Problems To Fix

Constructing a website using no content management system (CMS) assistance is akin to constructing furniture without instructions. You may be able to accomplish it, but it will be that much more difficult. That’s why companies prefer to utilize a CMS like WordPress for their website.

Chances are your business is one of those organizations. Even if you have a CMS such as WordPress to guide you, however, there’s no guarantee your website will show up well in search results. There remain SEO issues that can arise.

What are they, however, and how do you remedy them?

That’s what we’re discussing. Here are eight methods for fixing WordPress technical SEO issues:

Practicing E-E-A-T

Optimization for Core Web Vitals

Naming permalinks appropriately

Employing internal and external links

Repairing any broken links

Making your website accessible

Building your sitemap

Implementing schema markup

8 WordPress SEO Problems To Fix

1. Practicing E-E-A-T

E-E-A-T is Google’s set of guidelines. Experience, Expertise, Authoritativeness, and Trust are its letters. What the guideline more or less says is that to get the final word in that acronym (Trust), you need to first have earned the first three (Experience, Expertise, and Authoritativeness).

So, how do you do that when it comes to WordPress technical SEO? Well, one of the best things you can do to boost those three is to reveal the faces behind your team. For instance, if you have a company blog, make it display who wrote each page. Perhaps even add a short bio for each author.

You should also make sure to indicate when each page was written (or last updated) so users will have an idea how up-to-date the information is.

2. Optimization for Core Web Vitals

A second series of Google guidelines to adhere to are Core Web Vitals, which pertain mostly to page speed optimization. Essentially, the quicker your pages load for visitors, the more likely those pages are to rank in Google.

Compressing all images you are using is one of the optimal solutions for speeding up pages. Having big-sized images will take down your page speed very badly. Use system fonts on your website instead of using custom fonts because custom fonts get loaded more slowly.

Others you can implement are:

Redirects limitation

Minifying code

Caching web pages

3. Naming permalinks appropriately

Another WordPress technical task to perform is to properly name your permalinks. When we mention naming permalinks, we’re talking about the act of creating URLs for specific pages on your website. Your permalinks must properly describe the content of your pages.

For instance, if your business is named Orthanc Industries and you have a blog article called “30 Manufacturing Facts You May Not Know,” you don’t want the URL to be:

www.orthanc.com/blog/73287a90209fds

You would rather it be something like:

www.orthanc.com/blog/30-manufacturing-facts

That’s a better URL, as it makes it easier for users to know what kind of page they will be going to if they click on a link to it.

4. Employing internal and external links

 Talking about links, you should ensure to add plenty of them throughout your website. Actually, linking to your web pages is among the most vital WordPress tasks for SEO.

That’s why make sure to include internal links throughout your website. How you do this is by linking pages on your website from other pages on your website. You want to do this so that you keep users on your website longer by having them jump from one page to another.

But internal links assist Google in treating your pages more authoritative because there are other pages linking to them. Therefore, it ranks them higher.

5. Repairing any broken links

One other WordPress technical task relating to links: Be sure to monitor for broken links and replace the ones that arise. One of the things that is worst for your SEO is 404 errors. if a user is referred to a page on your site that doesn’t exist, they most likely won’t be interested in coming back.

To prevent this, always check 404 errors and resolve them as soon as they arise. They can take place for any number of reasons, like a page’s URL having been altered or it being removed, but other pages are linking to it.

You can actively avoid 404s by always removing or altering links to a page the moment you take it down.

6. Making your website accessible

Yet another of the largest WordPress SEO problems is accessibility. Not only will your site miss out on visitors with poor accessibility, and not only will you anger individuals who have disabilities such as visual impairment, but you’ll find that you’ll not be able to rank so well in Google either.

In order to avoid all those issues, be sure to utilize all of the opportunities that WordPress provides in terms of accessibility. For example, among other things, ensure that you:

Make all your site text available to screen readers

Ensure proper color contrast throughout the website

Don’t keyword stuff your image alt text

7. Building your sitemap

One of the WordPress SEO problems that can positively destroy your website traffic if you do not act upon it is sitemap installation. A sitemap is simply what it refers to — an arrangement illustrating the way all pages on your site relate to one another.

By making a sitemap and putting it up with Google, you enable it to discover, crawl, and rank all of your site’s pages. That way, they will appear in the search results so much faster and rank higher. Without a sitemap, Google will not be certain which pages are part of your site, and many won’t be crawled.

8. Implementing schema markup

Lastly, make sure to implement schema markup on your website. What is schema markup? Essentially, it’s where you include code on each of your pages so Google knows what they are about.

That has two advantages.First, it tells Google which searches to rank your pages for, putting you in front of the people you want. And second, it allows Google to give your pages rich snippets in search results, which are results that have more information about the page and get more clicks.

Select Bloom Agency as your web development and SEO company

Searching for an agency to assist you in working through these WordPress technical SEO problems and improving your site’s ranking? Select Bloom Agency !

We’ve been doing SEO and web development for more than 29 years, so we understand just what it takes to get your site on Google’s good list and in front of consumers. When you work with us for our SEO services, you’ll never look back.

Ready to get started with us? Simply call or reach out to us online today!