Turn Your Customer Reviews Into AI-Generated Product Descriptions

Turn Your Customer Reviews Into AI-Generated Product Descriptions

Are you interested in making your product descriptions more engaging and wowing SEO? An easier way to do the job is to start by using what is in your possession – your customer reviews. These reviews are packed within real insights and can be transformed into strong product copies with the help of generative AI that connects deeply with shoppers.

Most of the ecommerce stores have a heap of reviews written by users, but they sit there unused and unvalued. Unknowingly, they are the best user-generated nuggets, based on which any person’s real reaction counts. When used cleverly, they can create engaging descriptions that sound as natural as well as SEO optimized.

With the help of a tool like Screaming Frog along with its OpenAI integration, one can now automate the task of pulling reviews on your site and steaming them into slick AI-generated content using ChatGPT. Here is a simple step-by-step guide on how to get it done.

Step 1: Pull Your Product Reviews from the Website

• To begin the process first  you want to extract the customer reviews from your ecommerce site.
• Screaming Frog has a built-in feature called Custom Extraction. It  lets you target and extract specific content. Start the steps by opening Screaming Frog and navigate to:
  Configuration > Custom > Custom Extraction > Add. Name this new field something like “Reviews.”
• Click the Globe icon beside it. This opens the visual editor where you can plug in a sample product page URL. Once the page loads, scroll to where your reviews are shown and click on that section.

Screaming Frog will automatically give the regex or CSS selectors to get this content. You will need to modify the extraction a little bit to make it exactly correct. Double check it against the Rendered HTML Preview to make sure you are getting all of the review text.

Do a few test crawls to make sure that everything is being pulled in the right way before proceeding. This builds the intended outline for the next step, where the transformation actually takes place.

Step 2: Link Screaming Frog with OpenAI

• When your review data is finally ready, you will want to connect Screaming Frog to OpenAI and thus enjoy some AI-powered product descriptions.
• First, make sure Screaming Frog is storing the HTML needed for analysis. 
• Go to:
  Configuration > Spider > Extraction and check the boxes for both Store HTML and Store Rendered HTML.
• Now, connect your OpenAI account. You’ll need your API key for this. Go to:
  Configuration > API Access > AI > OpenAI, and paste your API key there. This enables Screaming Frog to send the extracted reviews to ChatGPT for processing.

Step 3: Setting Up Your Prompt for Product Descriptions

Go to the Prompt Configuration tab and click “Add.” Name it “Product Descriptions” and select Custom Extraction > Reviews in the Page

Text dropdown to ensure only review content is passed to ChatGPT.

You could write in the prompt text box something really simple like the following:

• “Here are all the customer reviews for a product. Please generate a short and attractive product description based on these.”

Pressing the button “Play” next to your prompt will lead you to the OpenAI Prompt Tester, where you can view the output generated from a sample product page preview to do a quick test of it. Should it look fine, you will be good to go for the entire crawl.

Step 4: Crawl the Website and Get Descriptions

Then back to Screaming Frog. Enter the home URL of your site and crawl in Spider Mode. Delete all occurrences of the review section in your website, say, using javascript.

It will be done when the crawling is finished. Now you are ground: you will find ai-generated descriptions under the AI > Product Description heading in the right sidebar.

Step 5: Review and Refine the Output

At this point, you’ll have full descriptions created from your reviews. But don’t stop here—this is where human editing comes in.

Scan through the AI-generated content. It’s usually quite good, but adding a layer of human polish ensures everything aligns with your brand tone and product details. For example, if a review mentions extra compartments in a backpack, the AI will probably include it, but you might want to fine-tune the wording or structure.

Want to improve it even further? You can feed all the reviews from multiple products to OpenAI to generate even richer descriptions. This helps the model identify patterns in what customers value most, giving your descriptions more impact.

Final Thoughts

Turning your customer feedback into optimized product descriptions is no longer a manual slog. With Screaming Frog and OpenAI, you can automate this process while keeping it grounded in authentic customer voices. It’s a smart, scalable way to make your product pages stand out—and convert better too.