14 Shopify Marketing Strategies That Will Boost Your Sales

Shopify offers an easy and effective means of establishing and running online stores—this you already know. That’s also one of the reasons why it’s a very popular platform: as of June 2024, there were 4.6+ million Shopify stores.

Just setting up a Shopify store and hoping customers will rush in is not enough.

In order to succeed, you need to use some marketing tools and techniques that will set you apart. In this article, we will give you proven Shopify marketing strategies to propel your sales and grow your business.

In this post:

What sets Shopify marketing apart

Top marketing strategies for Shopify stores

How to select the right strategy for your Shopify store

 

What is Shopify Marketing?

Shopify marketing are the different methods and techniques of promoting and marketing a Shopify store or its items.

Are Shopify strategies any different from normal ecommerce marketing?

Kind of. Not really.

 

Here are some key things to consider:

Native apps. Shopify provides 8,000+ native apps, third-party apps, and add-ons for well-known marketing tools

Integrated functionality. Shopify contains a number of integrated tools and functionalities that are available for use (the logo creator, statistics, etc.)

Design restrictions. There are certain restrictions on the degree to which things can be personalized in the way of design and functionality (in Shopify templates, for instance)

So—

On the other hand, there are some platform limitations. On the other hand, there is a vast array of fantastic Shopify apps. At the end of the day, determining your Shopify marketing strategy generally involves finding the appropriate building blocks.

That is, you can mix and match marketing tools and apps to supercharge their functionality and build an even more potent strategy.

For instance:

You can use Wisepops to capture emails (it’s an “onsite” lead generation platform) and automatically send them to Klaviyo segments (to keep nurturing them “offsite.”

 

Additional combinations of tools and apps for Shopify marketing:

Popups + email marketing. You may utilize a Shopify popup app to ask visitors to join your email list. After that, you can utilize your email marketing app to send you targeted campaigns to the subscribers. Once more, Wisepops and Klaviyo are the ideal app pairing for this (read our comparison of Wisepops and Klaviyo forms)

Product reviews + onsite notifications. Have a product review app collect and show customer reviews on your product pages. Then display reviews in your onsite notifications. A great combo for this job: Yotpo and Onsite notifications

Live chat + SMS campaigns. Live chat will enable you to gather phone numbers from visitors to your site and qualify leads by behavior. The data can be used by an SMS app to launch targeted SS campaigns. One common set of tools for this method would be Crisp and Postscript

 

Best Shopify Marketing Ideas

The most effective and best Shopify store strategies are:

Add targeted popups

Send automated email marketing campaigns

Use onsite notifications

Engage customers via social media

Optimize your paid advertising campaigns

Create engaging content to improve SEO

Weaponize your product reviews

Boost conversions with discounts and gifts

Implement a referral program

Use marketing automation tools

Try seasonal promotions

Add cross-selling and upselling plugins

Establish a customer loyalty program

Use retargeting strategies

 

1.Targeted popups

It is optimal to begin optimizing your sales by optimizing customers who already come to your store. First, take care of the onsite marketing. A popup is an excellent place to begin with.

Popups (also referred to as popup forms) are little (or not-so-little) windows that pop up on a site. They usually ask visitors to do something, like sign up for a newsletter, shop a sale, answer a survey, or purchase.

Example:

Blume, an online Shopify store, uses this popup to encourage first-time visitors to shop with a discount.

This popup works great and converts as much as 5% of Blume’s traffic.

Besides showing on landing, popups can also be triggered by particular events, e.g., button click, scrolling, or leaving a page.

 

Advantages:

The most straightforward method to encourage sales, promotions, and other offers

Popup apps possess integrated Shopify properties to design targeted campaigns

Quickly target segments from you Klaviyo (here’s how)

Access static and one-time discount codes from your Shopify account within the popup app (here’s how)

Utilize features such as countdown timers to create a sense of urgency

Track the revenue you’ve made with goal and revenue tracking

Simple to integrate with Shopify stores through variety of plugins

You can adjust who you’d like to show the popups to (depending on how many times they visited your store or purchased from you, traffic source, etc.)

 

Cons:

Some people might find them intrusive and annoying

The bottom line is: utilize website popups so that they contribute to the customer experience, not detract from it. If used properly, they can be a powerful asset for increasing engagement and driving outcomes for a Shopify store.

 

2. Email Marketing

If the use of popups is the best Shopify marketing tactic to acquire leads and capture emails, then the email marketing plays the vital role of cultivating those leads and converting them into loyal consumers.

Let’s consider the example of the MVMT (one of the native digital brands and leading Shopify stores).

This store collects emails through discount popups: And then—

Nurture leads with discounts, sale promotions, new arrivals, and special offers.

(Antother great example of how emails and popups complement each other!)

Shopify has numerous email marketing apps with which you can design and send newsletters, auto-emails, and targeted campaigns.

 

To optimize the success of your email campaigns:

Personalize your messages. Experiment with offers, discount levels, suggested products, etc.

Segment your subscriber list. There must be one-time customers, repeat loyal customers, etc.

Test various CTAs. Experiment with writing various copies, the quantity of CTAs, their placement in emails, etc.

 

Advantages:

Email is a great means to connect with your audience

It is easy to segment your email list and send targeted campaigns

You can A/B test your emails to determine what works and what doesn’t

 

Disadvantages:

Your potential customers’ email inbox is likely already full of messages from other companies.

 

3. Onsite Notifications

Persuading folks to come visit your webstore is typically not easy and cheap. And then, once they’re on your site, keep in mind this one thing—your store is likely only one of many windows opened in their browser.

When they’re already on your site, you should try to hold their attention.

That’s where onsite notifications for Shopify enters the picture. This tool, just like the notification stream you’re used to seeing on social media, brings a whole new level of interaction to your Shopify store.

Benefits:

Grabs your visitors’ attention immediately

Compliant with all websites and can be implemented on a store with a few clicks

Unobtrusive means of highlighting special products or promotions

Utilize built-in Shopify properties to personalize campaigns

Onclick notifications have the potential to drive Shopify conversions and page views heavily. Because customers are required to click the bell to expand the feed, this notification does not interrupt the customer’s online shopping experience.

You can also design and position your notifications according to your brand’s aesthetic.

 

4. Social Media Marketing

Social media is increasingly playing the role of a significant platform for ecommerce companies to interact and connect with their consumers.

With over billions of active users, platforms such as Facebook, Instagram, and Twitter present a gigantic following to companies to market their services and products.

Online stores interact with customers in numerous ways there.

For instance:

See the Rothys Instagram account albums: they do product promotions, inform customers regarding materials, tell customers about collaborating with brands, etc.

Social media is also integrated into many Shopify plans so that you are able to sell your products, promote sales offers, and execute contests from the store itself. You can make use of social media to target traffic to the website and acquire brand awareness, too.

 

Benefits:

Mass potential audience for services and products

Ability to target certain demographics and interests

An inexpensive means of reaching many people

 

Cons:

Keeping your social media strong takes a lot of time

To effectively utilize social media for your Shopify business, it is vital to have a well-planned strategy. That includes understanding whom your target market is, researching what type of content performs on each platform, and posting periodically engaging content.

Add social media embeds to gain more followers through your Shopify store

Growing an organic following on Facebook, Instagram, Twitter, and TikTok is a time-consuming process. But in the long term, it pays off.

Take a cue from this—Gymshark, another leading Shopify store, is now a $1 billion company due to a clever social media strategy.

There’s also a way to accelerate the process: Paid advertising.

Social media advertising can make your products more visible and bring more traffic to your site. Let’s discuss that next.

 

5. PPC (Pay-Per-Click) Advertising

It is not just on social media that you can actually “purchase” additional traffic. The largest platform for PPC advertising is Google Ads, under which businesses are able to insert ads in the sponsored area of the search engine results page.

Paid advertising” doesn’t have to sound intimidating, though, and even if you don’t have a large budget you should at least include Google Ads in your Shopify marketing plans.Over 50% of small and medium-sized businesses spend on Google search ads.

Shopify is compatible with Google’s ad products so that you can easily install and optimize your PPC ads directly within your store. You can advertise in PPC marketing against particular keywords and demographics.

 

Advantages:

The potential for targeting specific keywords and demographics

Can get high-quality traffic to your website

Excellent means of testing whether your store works quickly

 

Drawbacks:

May have a great deal of competition for popular words and cause cost-per-click to be high

To make the best use of your PPC marketing campaigns, you will want to thoroughly understand the most important keywords concerning your product domain. You would also want to track your campaigns and make readjustments of your bidding amount to get an optimal return on investment.

Having a well-crafted landing page also helps to manage your paid traffic. For example, if the customers are specifically searching for one product category or brand, the homepage is unlikely to be your best URL choice.

 

6. SEO & Content Marketing

SEO and content marketing are hand-in-hand.

SEO aims to bring more visibility and rankings to a website on search engines such as Google. And the best part is to write interesting and useful content. Clear website organization and detailed product descriptions also do a lot of help.

Here is an excellent example of integrating content marketing, SEO, and e-commerce.

Fishbrain, a fishing gear store, posts useful blog posts for their customers. In this one below, they show how to put together a fishing starter kit.

Shopify has an array of SEO apps that enable you to SEO your site. The most important SEO factors you can optimize through these apps are your product page meta descriptions, header tags, product images, and category descriptions.

 

Advantages:

Increase the visibility of your store in search engine results and attract “free” traffic

Share valuable information to your target market, establishing brand awareness and credibility

Help attract and engage your target audience with valuable content

 

Cons:

SEO and content creation is an ongoing process, and one may have to wait for a while to see results

Shopify store SEO strategy must comprise keyword research, on-page SEO, technical SEO, and link building

 

Having addressed the technical side, one can move to content creation.In this, blog posts, videos, infographics, etc., can be used. It’s all about producing useful and informative content that naturally highlights your products (Like that Fishing Starter Kit post on Fishbrain!)

 

7. Product Reviews

Product reviews are believed by about 46% of customers as much as personal recommendation by friends or family. Such is why they can be utilized for establishing trust and credibility with new customers, increasing sales, and improving the customer experience in general.

And can be used as user-generated content that can be used in your marketing campaigns as well.

Shopify has different loyalty program apps that enable you to gather and showcase product reviews on your store. You can also utilize email marketing to ask for product reviews from your customers.

 

Advantages:

Gives you useful information about customer satisfaction and the success of your products

Can assist in establishing trust and credibility with prospective customers

Can boost sales and enhance the overall customer experience

 

Disadvantages:

Negative reviews have the potential to hurt your business reputation and call for an urgent reply to undo damage

For optimal return on product review, you will want to respond promptly and professionally to both negative and positive comments. It is also a good idea to incent customers who leave reviews with something such as a discount code or early access to future products.

And, talking about discounts…

To use gift cards and discounts effectively, you must keep in your mind a balance between promoting sales and protecting profits. You may also consider offering special gift cards and discounts to your most loyal customers as a thank you for their loyalty and to promote repeat sales.

 

8. Discounts & Gift Cards

Discounts will entice customers to buy, and gift cards are a convenient, personalized gift.

The best part is that you can manipulate the discounts so your prices are still within the appropriate profit margin. And a gift card, or better yet a “free” product sample, can be a great deal breaker.

 

Benefits:

You can offer to the consumers who are looking for a good bargain

Your customers are likely to visit your store again in order to claim their gift card or discount coupon

Gift cards can be a tangible form of your brand, raising awareness and generating brand attention.

 

Cons:

Customers will become accustomed to having promotions and tend to buy goods only when on offer

 

In order to utilize gift cards and discounts effectively, you must have in mind a balance between encouraging sales and safeguarding profits. You might also want to think about granting special discounts and gift cards to your most valued customers as a means of thanking them for their loyalty and driving repeat sales.

 

9. Referral Programs & Affiliate Marketing

Referral programs and affiliate marketing are two methods of utilizing the strength of your happy customers to promote your ecommerce store. Affiliate marketing is a strategy of using other companies and influencers to promote your products, whereas a referral program encourages your current customers to bring in friends and family to your store.

Social media is the best platform to search for influencers who can promote your products and become your business partners or brand ambassadors.

Couple this tactic with discounts and free samples and you can get an audience very quickly.

 

Advantages:

Reaches more people through trusted influencer relationships

Offers an incentive for your current customers to refer your store

Can lead to increased sales and brand recognition

 

Disadvantages:

May require additional resources to manage and maintain the programs

 

In creating an affiliate program, Choose partners wisely and provide resources for success. Encourage referrals with discounts or store credit.

 

10. Marketing Automation Tools

Marketing automation tools can streamline and optimize numerous marketing activities for you.

For instance:

Abandoned cart applications are able to automatically send customers an email for marketing purposes reminding them to proceed with their purchase, as they had left some item in their virtual cart.

Few of the common marketing automation software that can be integrated into Shopify are HubSpot, Platform.ly, and Pardot.

These are tools which enable you to build automated processes that do things in reaction to customer behavior. You can also build complex rules and long chains of emails or even SMS & MMS automations.

 

Advantages:

You can schedule and build campaigns in advance

Because of the name, once you’ve set them going they sort of work (to a degree) on autopilot

Marketing automation software gives you data and analytics to measure your marketing performance, providing you with a lot of useful insights

 

Cons:

Marketing automation workflow setup and maintenance can be complex

 

Marketing automation can be an effective tool for Shopify stores, but it needs to be done with careful planning and consideration so that it is done effectively and efficiently. Nevertheless, a software like HubSpot can be your main “hub” for marketing operations.

 

11. Seasonal Promotions

Seasonal promotions are special marketing efforts which are designed to capitalize on holidays or events around the year.

These campaigns may attract customers through offering exclusive promotions in new formats. And, if you think about it, any time of the year could be a fantastic time for a flash sale if you’re a little bit imaginative.

A widely used seasonal promotion is holiday season shopping.

For most Shopify store owners, Black Friday and Cyber Monday are the highlight of the year. Back-to-school promotions, summer sales, and campaigns around significant sporting or showbusiness events are other well-liked seasonal promotions.

 

Advantages:

Employing new looks and layouts to attract new customers (such as a sequence of Halloween adverts aimed at a new customer segment)

They offer more context and topical relevance to your marketing emails

Seasonal promotions provide you with an excellent chance to make your brand stand out

 

Cons:

Preparation and implementation of seasonal promotions require time and effort

 

In order to have a successful seasonal promotion, plan in advance and establish a sense of urgency in your offer. Make sure your offer is timed with the season to the month of the year and tied to a holiday or an event. Take advantage of social media, e-mail campaigns, and other resources to promote your offer and make sure you’re tracking your outcomes so you know what works and what doesn’t.

 

12. Upselling and Cross-Selling

Upselling and cross-selling are methods of maximizing the value of every customer transaction by providing complementary or higher-end products. “Would you like a larger burger?” is upselling whereas “Would you like fries with that?” is cross-selling. These methods can be applied to boost average order value and, in turn, your total revenue.

Luckily, in ecommerce, you don’t need to query these questions manually. There are automated solutions to that. Shopify has a variety of apps which can assist you with upselling and cross-selling. These applications can recommend relevant products or upgrades depending on what a customer is looking at currently or has ordered before.

 

Pros:

Boost average order value and total revenue

Offer useful suggestions to customers

Simplify the sales process

 

Cons:

Deciding on your strategy, making plans for the deals, and laying down the rules can be complex

 

In order to implement upselling and cross-selling in an effective way, you should know your products and what kind of complementary items would be valuable for your customers. You must also be sure not to do this too much, because then it will start to become confusing or annoying for your customers.

 

13. Customer Loyalty Program

It is 5x more expensive to acquire a new customer than to acquire business from an existing one, right? Well, it seems this issue is more complex in contemporary ecommerce. Nevertheless, customer loyalty programs are an excellent means of rewarding your customers for their repeat business and getting them to keep coming back to your store. These programs can offer rewards in the form of points, discounts, and special offers.

Shopify has numerous customer loyalty programs that can be easily integrated into your store. You can design a loyalty program that gives customers rewards for purchases, referrals, and other activities, and you can monitor and manage the program from your Shopify dashboard.

 

Advantages:

Promote repeat business and customer loyalty

Build a more personalized and interactive shopping experience

Drive positive word of mouth and customer referrals

 

Disadvantages

Can be costly and time-consuming to set up and administer

 

In order to get the most out of a customer loyalty program, you need to know your customers and what will encourage them to join. That means designing a program that addresses your customers’ needs. You need to try various reward types and find out what appeals to your customer base.

 

14. Retargeting

Retargeting is a advertising strategy for getting back in touch with people who have been exposed to your business, i.e., visited your site or put something in their shopping cart. It’s intended to get them back and make them purchase something such as buy or complete a form.

To install a retargeting campaign, include a tracking pixel, e.g., the Meta Pixel, on your website. This enables you to track user behavior and build custom audiences based on their actions. Once your audience is determined, you’re able to have retargeting ads running targeted at them.

 

Benefits:

You can reach out to customers who have not left any contact information when they are in your store

Retargeting works better than targeting people who have not engaged with your brand

Retargeting ads enhance brand recall by keeping your brand and products top of mind for customers even if they don’t purchase immediately

 

Cons:

Customers get frustrated with viewing the same advertisement over and over again, which results in ad fatigue and hurts your brand

 

Keep in mind that retargeting campaigns can only reach customers who have already visited your site or expressed interest in your products. You can build “lookalike” audiences but this can still restrict your potential to reach new customers. You should also attempt to personalize your retargeting ads. If your campaigns are not personalized, they will not be effective. Customers will be less likely to respond to generic ads.

 

How to Select the Most Appropriate Ecommerce Marketing Strategy for Your Shopify Store?

As a Shopify store owner, the thing is to realize that an excellent product alone is not enough. Without marketing, there is no possibility your target audience will hear about your products, and as such, your sales will be subpar. It is because of this reason that one must have a good and effective marketing plan that uses various approaches in an attempt to reach your target audience and make sales.

In sum, the following are the top marketing ideas for enhancing the success of your Shopify store:

Make your site more interesting by incorporating engaging popups and a notification list.

Send targeted email marketing campaigns to keep customers updated and involved.

Utilize social media for interacting with customers and creating a community for your brand.

Make your paid advert campaigns more effective by optimizing to get the best out of your budget.

Enhance your SEO by producing high-quality relevant content that engages your customers.

Make your customers write reviews to leave on your products and feature them.

Increase conversions by giving your customers discounts and gifts.

Use a referral program to make your customers promote your brand.

Utilize marketing automation software to save time and make your marketing easier.

Boost your revenue through cross-selling and upselling plugins.

Implement a customer loyalty program to retain your most loyal customers and prompt repeat business.

 

Through these efforts, you will enhance the customer experience, drive sales, and create a loyal base of Shopify store fans. Let’s create a Shopify marketing strategy that delivers real results!

 

FAQs :

What is Shopify marketing?
Shopify marketing is the application of online marketing tools to market a business and boost sales. This involves the utilization of email marketing, advertising, and other techniques to drive customers to a website.

How Does Shopify Marketing work?
Shopify provides numerous email marketing apps with which you can make and send newsletters, auto-emails, and targeted campaigns. To make your email campaigns most successful: Make your messages personal. Experiment with offers, discount values, recommended products, etc.

What exactly is Shopify used for ?
Shopify is an ecommerce platform that assists you in selling both online and in-store. Shopify is used by entrepreneurs, retailers, and global brands to accept sales, operate stores, and expand their companies. Shopify assists you in starting your first ecommerce site or handling a world-class retail business.

What are the 4ps of Shopify?
The four Ps include product, price, place, and promotion. These are what marketers use to decide how they will promote their products, get to their target market, and boost sales.

 

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