Mastering Shopify SEO for Fashion Brands

Shopify is among the best ecommerce platforms available. Shopify is easy to use, and a person with even minimal technical skills can create an online store in a short time using Shopify’s robust features. Running the store is also easy, but how do you market and customize Shopify to get noticed? This is where things become a bit complex, and it is advisable to seek the assistance of a Shopify SEO expert.

Shopify SEO Features for Fashion Brands

Shopify features an easy-to-use interface with useful templates so that you can create a store in a snap and with ease. It also features a powerful array of features that enable you to manage a good solid online store and develop your brand: hosting, blog posting, drag-and-drop product page creation, automatic updates, accepting multiple payments, free shipping coupon tool, discount codes, Shopify fashion brand SEO tools, and more.

Yet, if you do need a custom clothing store, you need to burrow somewhat deeper, and part of the SEO customization options requires you to pick up some understanding of “Liquid,” Shopify’s advanced programming language. Let us examine closer some of the better SEO capabilities one can get from Shopify and how fashion boutiques can apply them to grow.

Clean, Customizable URLs: Google highly advises and rewards readable, clean URLs. This entails having simple, descriptive words, preferably in the language of the target group. Descriptive URLs are just as important for fashion brands that promote individual product styles. A URL that ends with “/french-summer-dress” will be more attractive to shoppers compared to a generic URL with numbers strings.

Shopify’s fashion store SEO tools are ideal to optimize those URLs, both for the potential customers as well as search engines. Shopify will automatically attempt to create a simple URL for you. Nevertheless, you can simply access your store dashboard and modify URLs for individual pages according to your requirements.

Title Tags & Meta Descriptions: Few Shopify features for fashion brands can be more useful than the built-in on-page SEO capabilities. Engaging title tags and meta descriptions are crucial in the crowded world of fashion. As a brand, you can leverage these features to draw attention to important product attributes and ride popular trends and introduce relevant keywords to make yourself seen.

For example, a title tag such as “Floral Italian Dresses | New Collection | XYZ” introduces a category in a descriptive manner, with keywords and a USP.

Image Alt-Text: Shopify’s fashion SEO tools simplify alt-text optimization. Optimized alt-text is an important part of accessibility and SEO. For example, alt-text for a blue scarf, like “woolen blue scarf against a white background,” improves search engine image visibility as well as helps visually impaired customers navigate your store.

Mobile-First Design: With Google’s transition to mobile-first indexing and the majority of customers placing orders for clothes online from their mobile phones, mobile-first design has never been more important. Shopify provides several mobile-responsive themes that can be tailored to incorporate new functionality.

If your website needs custom integration, for instance, apps for inventory management or a custom theme that perfectly captures your brand personality, professional web development firms can even assist in designing and setting up third-party solutions for your fashion company.

App Store: As far as apps are concerned, fashion companies utilizing Shopify for SEO can benefit from hundreds of third-party apps to increase visibility. For instance, apparel brands on Shopify may utilize apps such as SEO Manager to assist in keyword research, content optimization, and rank monitoring. Although a third-party app cannot substitute the efforts of a reputable Shopify SEO agency, it provides a reasonable point of origin for new businesses.

You Have a Store, Now Where are the Customers?

You can create a well-presented online shop that is completely operational and filled with the most recent fashion-forward items. However, you’re not going to have any sales unless you have some customers visiting your site. Your products must get exposure on major search engines such as Google, Bing, and Yahoo in order to begin driving traffic. You should utilize as much of the Shopify SEO functionality for fashion as possible, including:

Utilize customized titles and meta tags to write engaging descriptions focusing on major fashion trends and most sought-after styles. For instance, if denim is in season, your title tags can make the most of it with words such as “Eco-Friendly Denim Fabrics.”

Use the built-in blogging tool to create high-quality, keyword-filled blog posts with links to your products. These might range from a basic guide detailing the process of making jeans and the advantages of purchasing environmentally friendly denim to a comprehensive guide to the season’s fashion trends.

Apply schema markup to enable your site to be crawled by search engines, yield comprehensive data concerning your products, and enhance your store’s ability to be rich-snippet-displayed.This is especially important with the rise of voice search. Thousands of shoppers are already using voice assistants to find new clothing brands, and using Shopify’s fashion SEO tools can help make your brand the first one they see.

Encourage shopable posts on several social media platforms. Instagram Shopping is large for fashion brands on Shopify, but you ought to think of adding Pinterest’s Buyable Pins. Pinterest is a very popular site for fashion brands when it comes to discoverability, and your store should be leveraging it to establish presence.

The fashion industry is competitive, with several brands competing for attention with new ideas. Search engines such as Google change their algorithms all the time, and you can be sure your competition is utilizing SEO methods of their own to get their rankings up. To have a good flow of traffic, you must be on the forefront of SEO methods and in the know about what’s going on in the industry.

Hire a Professional

Bloom Agency is an expert in fashion SEO for Shopify brands. Being an ecommerce agency, we are well-versed with the Shopify platform and have developed numerous online stores. We can develop a distinctive, eye-catching store that is different and leaves a mark on your customers. As one of the highest-rated companies in the SEO market, we are current with the newest, most aggressive SEO strategies, and we employ evidence-based approaches to deliver growth you can rely on.

Get a free consultation today.