The Top eCommerce Web Design Tips
The Top eCommerce Web Design Tips Where do you sell your products? In a physical shop just around the corner? In a crowded shopping mall somewhere? Or perhaps a night market where crowds throng for cheap deals? Wherever that is, the thing about the Internet is that people are no longer limited by distance. They can find your business and purchase something from you if you carry what they need. It makes sense; until it doesn’t. As per Goodfirms, 73.1% of customers flee a site that has a non-responsive design. That in itself is already a good enough reason to spend money on the web design and customer experience of your online store. Here’s your ultimate guide to all the website design tips you must know to sell more. What Is an eCommerce Website? Most businesses commit this important mistake while designing a website: that it simply needs to be pretty. That is indeed part of the formula, but the design of an online shop is quite different from that of a brochure or portfolio site. An eCommerce (also referred to as e-commerce) site has a vital purpose: to drive sales An eCommerce platform is a website where you can sell your products online. It offers functionalities like a product catalog, shopping cart, payment gateway and order management. Traditional websites are not designed to enable online transactions, but to inform or persuade prospective customers or clients. Here’s a rundown of how they differ: Aspect eCommerce Website Traditional Website Purpose Chiefly for product or service purchasing and selling Mainly to serve as a source of information or content User Interaction Highly interactive: users can search products, add to cart, and checkout Less interactive: users read or download content Content Update Frequency Regular updates with new products, promotions or offers Updates may be less frequent, mainly static content Security High-level transaction security (SSL certificates, payment encryption) Standard security measures, lesser emphasis on transaction security Essentially, a classic website is supposed to be a “face” of a business. It should reflect one’s work, values, how to get to them and even a business’s culture. For online shops, it’s everything with a slight twist. An eCommerce website is a physical extension of a physical shop, with the extra convenience of being able to access any time and anywhere. Types of eCommerce Websites eCommerce websites are not identical. Zulfiqar suggested that there are six primary categories of eCommerce websites developed for various purposes: Business to Business (B2B): These are websites that sell goods or services of one business to another. For instance, Alibaba.com is a B2B website that unites manufacturers and wholesalers from various nations. Business to Consumer (B2C): These are websites selling goods or services of a business to a single consumer. For instance, Amazon.com is a B2C website selling various products to online consumers. Consumer to Business (C2B): These are sites where individual consumers sell their products or services to businesses. For instance, Upwork.com is a C2B site that brings together freelancers and clients across different industries. Consumer to Consumer (C2C): Such sites allow individual consumers to trade or sell their goods or services with other consumers. For instance, ebay.com is a C2C site that offers web-based auctioning and e-commerce between the buyer and the seller. Business to Administration (B2A): Such websites provide business goods or services to a public administration or government agency. Consumer to Administration (C2A): They are doors to single consumers which allow them to give or take products or services to or from a public administration or government agency. Being absolutely certain about the type of website you are running is imperative as it makes it possible for you to change your services so as to respond to the needs of your targeted clients. For instance, a C2C website might focus on building a minimalistic platform for people to simply buy and sell products, whereas a B2A website might focus on security and timeliness in providing services to government institutions. 7 eCommerce Web Design Best Practices You Should Know Building a website to make more sales isn’t a straightforward process, though. That’s why the typical eCommerce conversion rate is 2.5% to 3%. (Shopify) So, how do you make your online store conversion-ready? Website design considerations to remember are listed below: Design for Mobile All responsive web design advice begins with mobile. “Without it, customers will have a poor user experience on their smartphones” and other devices. In this day and age, it’s already a no-brainer that your website must be optimized for these devices. Every person has a smartphone right in their pocket, making it easier for them to shop online and on the go. Make sure that your eCommerce web design can do the following: Load fast Resize images and text to fit smaller screens Have a user-friendly interface for touch commands Look at the following website of a glass rail firm: Its desktop eCommerce layout still appears the same when it’s resized for a smaller screen: It facilitates users to access the site on multiple devices and ensure a smooth experience. Sites have to be available everywhere, anywhere, at any time, wherever you are and whatever device you have. That is what mobile-friendly e-commerce website creation is all about Keep Navigation Easy for Everyone Resizing items for all screens is not where it ends, clearly. Your clients must also comfortably comprehend the hows and wheres of your website. Do not confuse your customers with a messy and disorganized layout, said by Zulfiqar . For instance, if you’re selling different products, group them into different categories, such as clothes, accessories and footwear. You should also apply easy and understandable labels to your navigation menu. This is how a rubber surfacing company is using navigation for an improved user experience and e-Commerce website development: Aside