Ecommerce Website Design: Examples and Tips (2025)
Ecommerce Website Design: Examples and Tips (2025) Take inspiration from these 25 ecommerce website designs, showcasing stunning styles of top online retailers. Beautiful and creative ecommerce website design has always been an integral part of a successful online sales and marketing strategy. Actually, research has indicated that it takes 50 milliseconds for visitors to determine whether they’ll remain on an ecommerce website or not. You have only a moment to make a good impression on users, and that is why website design matters so much for your ecommerce company. Whether you’re about to create your first online store or you’re redesigning your current site, this guide is for you. Browse examples of great ecommerce websites, tips for choosing the right ecommerce platform, and advice to get your online business looking its best. 4 Aspects of Fantastic Ecommerce Website Design Establishing trust with customers Designing a visually engaging experience Emphasizing responsive design across devices Designing easy site navigation The best ecommerce sites all share one thing in common: they put the user experience from initial visit to post-checkout first. There are four elements every ecommerce company should keep in mind when designing a website. Establishing trust with customers When someone new visits your website or online store for the first time, they might not know anything about your brand, your product quality, or how dedicated you are to sending happy customers. Specials might draw them in, but they’ll need to trust you before they’ll make the leap of finalizing a purchase. Customer trust is most difficult to obtain when you don’t yet have any customers, so you’ll want to add the following trust indicators as you develop your site. Contact information Add an email and, if you can, a phone number and mailing address on a contact page and in the footer of your site. This kind of information, along with an about page, makes potential customers feel they’re purchasing from a real person. A return policy Not only does a return policy facilitate it for individuals to return items that don’t meet their expectations, it actually stimulates sales through reduced shopping cart abandonment and giving the customer a feeling of confidence and trust that they can return items if they want to, without incurring transaction fees. Not only does Supergoop offer a thorough returns page and self-service returns portal, but it also highlights its free returns policy on all product pages. Technical certifications With the addition of Shopify Payments to your online store, you’ll have access to premium features and payment services with the latest security technology to protect your customers’ information. Add graphics or badges to indicate your security compliance and all the accepted payment methods. Customer testimonials and reviews Most ecommerce platforms have app integrations which allow you to import content on your site. This ranges from customer photos to your Instagram feed and even customer reviews. They are cues to potential customers that your brand can be trusted. Developing a visually engaging experience Perception is key when selling your products online. Individuals make their first impression of your ecommerce store in milliseconds. Ensuring that impression is a good one depends heavily on great images, cohesive branding design, intelligent use of psychological design, and a well-defined visual hierarchy. Below are some best practices for each of these aspects: Photography: Product photography is like an ambassador, telling the promise of your product online. Take product photos on a simple background and in numerous angles. Lifestyle photos are essential to display your product being used and in place within an environment. They also support a brand aesthetic. Color: Color is perhaps the most effective tool you can employ to generate interest and emotion on your ecommerce website. It can also be employed to highlight certain areas of your website and guide the customer path. Clever use of color can assist with accessibility, as well. Fonts: Although the words you post on your ecommerce website convey information, it is the typography that conveys the feeling behind such information. You should use a maximum of two fonts and use a hierarchy system between them. Select one as your header or title font and another as your body font. Psychological design and visual hierarchy: With psychological design elements, you can control customers’ choices and direct their gaze with strategically positioned elements, color, and text. Outdoor Voices’ homepage shows lifestyle photography to convey its brand style and aspirational lifestyle. It emphasizes restrained fonts for a sleek design and uncluttered visual hierarchy. Prioritizing responsive design across devices The average American spends 4 hours and 37 minutes on a mobile phone each day. Luckily, if you’re building your business with Shopify, your store is already responsive. This is achieved when the site is easy to use across various devices and screen sizes, either the customers see it on a desktop, tablet, or smartphone. When choosing an ecommerce site design based on mobile optimization, it’s a good idea to try it yourself so that you can be assured that you are pleased with the transactional process.If you aren’t, you can bet that your customers will be just as dissatisfied. Site navigation design Your site navigation needs to lead customers to your products quickly and easily. Solid navigation also increases SEO on your site so that you get found in search engine results. Stick to only a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—this is no time to be clever. Key headers to include in your top-level navigation could include: Shop About Us Bestsellers Contact Us Additional navigation links can go in your footer—the section at the bottom of your website. Return Policy, Terms of Service, and Contact Us pages can be linked here. 25 Ecommerce Website Design Examples (And Why They Work) The best ecommerce website design examples are those which take into consideration