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20 Best Beauty eCommerce Stores on Shopify: 2024 Edition

It appears that the development of the beauty industry changed brands and methods of communication with customers. Modern Shopify turned out to be one of the leaders in beauty eCommerce, giving brands tools for the creation of just a great online shop, which could touch the hearts and souls of a target audience. In this article, we would pay attention to 20 of the best Shopify beauty eCommerce stores on 2024, presenting their unique features and standouts and experiences they give.

1. Fenty Beauty

Overview: By Rihanna, Fenty Beauty revolutionized the beauty market with its diverse line of products. Their Shopify store is straightforward, colorful, and easy to navigate.

Highlights:

1. Available shades for foundations
2. Inclusive contents
3. Easy checkout and multiple payment options

2. Glossier

Overview: Glossier thrives on non-make-up, natural beauty approach. The Shopify site follows the same theme, blank and minimalist aesthetic application.

Highlights:

1. Much more user-generated content.
2. These have easy navigation with bestsellers looking at eye-catching.
3. Storytelling is thoroughly taken advantage of to engage the customer.

3. Huda Beauty

Overview: Founded by beauty influencer Huda Kattan, the Shopify Store of Huda Beauty looks as fabulous as her products.

Highlights:

1. Visuals are stunning, and images are in high quality.
2. Product information is very detailed to spark the interest of customers.
3. Loyalty program is quite robust with repeat purchases being rewarded.

4. Burt’s Bees

Overview: Burt’s Bees emphasizes eco-friendliness through the use of natural ingredients in its beauty products. The online store also links the brand with sustainability.

Highlights:

1. Clear messaging of sustainability and ethics
2. Educational content on the benefit of the product.
3. Easy navigation with product categories.

5. Ilia Beauty

Overview: Ilia is a hybrid brand that merges skincare and makeup. Their Shopify site is aesthetically nice, and thus clean ingredient emphasis.

Highlights:

1. Clean beauty and sustainability emphasis.
2. Interactive features include quizzes to enable the appropriate product to be found by customers.
3. Customer reviews build trust and authenticity.

6. Kylie Cosmetics

Overview: Kylie Jenner’s beauty line Kylie Cosmetics was explosive and its Shopify store is replicative of high-energy branding.

Highlights:

1. There’s urgency due to limited-edition collections.
2. Social media is deeply embedded on the site.
3. Influnece marketing is successfully executed.

7. Beauty Bay

Overview: Beauty Bay is an online retailer with a massive selection of beauty brands. Their Shopify store is comprehensive and easy to navigate.

Highlights:

1. tons of filtering options when searching for products.
2. online-only deals and promotions.
3. strong curation within brand sections.

8. Drunk Elephant

Overview: Drunk Elephant is a skincare company obsessed over clean ingredients. The Shopify site focuses on education and transparency.

Highlights:

1. detailed breakdowns of each product’s ingredients
2. blog features educating the customer on several topics.
3. Simple and intuitive design for smooth shopping.

9. Moroccanoil

Overview: Moroccanoil the brand is known for its hair care, and its e-commerce store is just very well designed and structured.

Highlights:

1. Storytelling around the history of the brand; the inspiration is the emphasis.
2. Professional image quality and the use in this product image display.
3. Advisory to the customers, tutorials, and guides by experts.

10. KVD Beauty

Overview: KVD Beauty is a bold makeup company. Their Shopify store is vibrant and engaging to a younger crowd.

Highlights:

1. Brand storytelling as artistry and creativity.
2. Guides for interactive application of the product.
3. Great social media engagement.

11. Lush

Overview: Lush sells exclusively freshly handmade cosmetics. It definitely reflects the quirkiness behind the brand in their Shopify store.

Highlights:

1. Descriptions of products that highlight the handmade nature of the products.
2. Full-colored, immersive design.
3. Great concentration on activism and sustainable sourcing.

12. ColourPop Cosmetics

Overview: ColourPop Cosmetics is very affordable brand and has a cult following. Their Shopify store is full color and personality.

Highlights:

1. Site looks new due to updated product releases.
2. Active social media, with community interaction.
3. Good pricing and bundle offers.

13. Peach & Lily

Overview: As a K-beauty specialist, Peach & Lily offers a tightly edited selection of products. Its website is stylish yet user-friendly at the same time.

Highlights:

1. Learning resources for Korean skincare regimens.
2. Beautifully formatted in a best seller format.
3. Excellent customer service; you can start chatting.

14. Tatcha

Overview: Inspired by Japanese beauty traditions, Tatcha’s Shopify store is serene and elegant.

Highlights:

1. Luxurious branding to the quality of products.
2. Storytelling around ingredients and where they come from.
3. Interactive tutorials on how to use the products.

15. The Ordinary

Overview: The Ordinary brand democratizes skincare with affordable, effective products. Shopify Store: it’s minimalist to the point.

Highlights:

1. Transparent ingredient lists and formulations.
2. Focus on education through guides and FAQs.
3. Clean design that enhances usability.

16. Olaplex

Overview: Olaplex is a store on Shopify that sells repair hair products and is sleek and informative.

Highlights:

1. A place where the product effectiveness and science are front and center
2. Navigation is crystal clear, as well as the detail behind the benefits for every product.
3. Testimonials from customers that build trust.

17. Herbivore Botanicals

Overview: Herbivore Botanicals is a natural brand skincare brand that is also only utilizing the most eco-friendly packaging. The Shopify platform for the company is well-designed and built around the user.

Highlights:

1. A commitment to sustainability and clean ingredients.
2. Beautiful imagery that reflects the ethos of the brand.
3. Engaging quiz offering personal recommendations for a product.

18. E.l.f. Cosmetics

Overview: E.l.f. Cosmetics is a site selling affordable cosmetics. The Shopify Shopify shop is engaging and full of fun content.

Highlights:

1. Strong community commitment and inclusivity.
2. Promotions and loyalty reward are significant engagement drivers.
3. User-friendly interface with clear display of categories for products.

19. Biossance

Overview: Biossance is a skincare brand that’s sustainable. Its Shopify shop is a boutique with an elegant and information-packed mix of content.

Highlights:

1. Clear information on the sourcing of ingredients.
2. Strong storytelling power and issues of sustainability.
3. Interactive product guides to enhance the customer experience.

20. Tula Skincare

Overview: Tula has a Shopify store talking about its probiotic skincare. The store is colorful and knowledgeable.

Highlights:

1. Awesome educational content that keeps the customer abreast of things.
2. Aesthetic loyalty program and subscription options.
3. Organized categories in order to help customers navigate the store.

Conclusion

On Shopify, the beauty eCommerce landscape continues to flourish, as brands use every feature of the platform to deliver unique and engaging experiences to shoppers. From sustainability and affordability to the sheer brilliance of innovation, these 20 stores showcase the best beauty eCommerce has to offer for 2024. Whether you are a beauty enthusiast or a young entrepreneur, examples like these can inspire and give insight into what makes an online beauty store successful.

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