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Pay Per Click (PPC) Marketing

Elevate your brand visibility and generate qualified leads.

Business enterprises today are looking for smarter ways to approach reaching the target audience in this digital world. Pay-per-click marketing presents solutions for businesses to place their ads on search engines and all other platforms only when their advertisement is clicked, which increases the exposure of a business enterprise to potential visitors who click to reach their website. Bloom Internet Marketing Agency provides you with Pay-Per-Click. This will increase your visibility in search engines and you can see the outcome immediately. 

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Pay Per Click (PPC) Marketing

PPC Advertising Create Intelligent Decisions for Your Intent

For brand awareness, web development and marketing campaigns, besides search engine optimization, were essential considerations. The problem with SEO and other online marketing tactics, however, is that they need a lot of time, effort, and capital before what you want to achieve is observable.

Social media marketing was a goldmine to most businesses, but today is one of the biggest challenges. While earlier on, social media platforms permit businesses to reach millions of potential customers worldwide free of charge. Over time, though, these websites develop advertisement policies that make it incumbent upon the marketer to spend more money for their content to be aired before such potential customers. It is a task not everyone is easy with as not all of the marketers have the available resources and capacity setting up and maintaining such high-intensity social media campaigns.

PPC Advertising Create Intelligent Decisions for Your Intent​
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SEO vs. PPC: Which is the Right Strategy for Your Brand?

SEO (Search Engine Optimization)

This encompasses the optimization of the website with keywords, good content, and technical development.

Pros:

Long-term Excellence: Once you find a good rank for your site, you are going to have perpetual visibility without running costs.

Reliability: Users basically trust organic search results more than paid advertisements.

Cost-Effective: Though optimization has a one-time cost, you are not charged per click .

Cons

Time-Consuming: It will take several months before you experience any significant results

Competition: To rank high requires hard work, especially for very competitive businesses.

PPC (Pay-Per-Click)

It is a form of advertisement, where you pay for each ad shown on the top of search engine results or other websites. For every click on your ad, that is what you pay for.

Pros

Instant Results: The ads may be ready just after you set up your campaign.

Targeted Traffic You can target keywords, locations, and demographics that your ideal customers will look like.

Control You’re in control of the budget that easily can be adjusted within the campaigns.

Cons

Cost-All ad spends become a recurring cost and can add up quickly. These ads vanish overnight if you stop paying for them. There’s no concept of long-term advantage because they aren’t seen when you stop paying for them.

What Is Pay Per Click and How Does It Work?

Expand Your Business Through Enhanced Paid Search Initiatives

What is PPC

What is PPC?

PPC is the online marketing model wherein a merchant pays for every click that one of his ads receives. With PPC models, a business can be directly set in front of users already on the lookout for relevant information. This type of model will have an opportunity for instant exposure and getting targeted traffic to the website.

What Are the Different Types of PPC Ads?

Google Shopping Ads

Google Shopping Ads are Direct display of products within the search results accompanied by an image, price, and store name.

Local Services Ads

Local services ads are the opportunities for business organizations to promote their services in front of interested customers in a local area. They will top every other local search query, so well recommended by customers looking for services in their locality.

Social Ads

This could be advertisements that actually are published on social networking sites like Facebook, Instagram, and Twitter. They are mainly used for targeting the right users with specific parameters such as demography and interest and even with their online activities, thus making them very personalized and result-oriented.

Amazon PPC Ads

These appear when people search for products similar to what you are offering. They show up in search result pages, but also on product listings which will help you reach potential buyers right on the world's largest online marketplace.

How Does PPC Marketing Work?

Bidding is the process through which an advertiser competes to raise the ads based on keywords associated with the business. The cost of CPC depends on the amount of the bid and the impression of the ad. The process begins with keyword research. They will then create an ad and decide how much to bid. With pay per click marketing, each time a user clicks on the advertisement, an agreed fee goes towards the advertiser. In this case, the advertisers will therefore have an effective control of their advertisement cost in targeting a specified audience.

What Is Pay Per Click and How Does It Work?

Expand Your Business Through Enhanced Paid Search Initiatives

Pay per click marketing is yet another effective strategy which will drive traffic to your business. You are allowed to place ads on search engines and other mediums, but you pay whenever someone clicks on your ad. This model will help you reach a significant number of active searching potential customers as well as measurable results. Companies can use PPC marketing to create an immediate presence with a managed budget that evolves based on performance data, hence imperative for any company to build its presence and generate revenues online.

Why is SEM Important in Digital Marketing?

Increased Visibility

Ads are placed top of the searches, which increases brand awareness.

Competitive advantage

Outshine a crowd marketplace with strategic adverts.

Targeted Advertising

Reach users on specific search queries and interests.

Flexibility

Adapt campaigns in real-time based on performance and changing markets.

PPC Agency That Delivers Positive Results

+130%

Conversion

+9%

Impressions

From the Client: “Our experience with Bloom has been top-notch! We would like to maintain close communication with our key Boulder Bloom people in order to keep the door of open, two-way dialogue transparent and promote continual improvement/development.

+440

Search Campaigns

+128%

Click-Through Rate

From the Client: “We really appreciate all the insights Bloom’s team has been giving us. Bloom is a key part of our success. They will be an important part of your team and a long-term partner. I highly recommend Bloom.

+855%

Leads

+366 %

Conversion Rate

From the Customer: “Our project manager is excellent. He’s professional, and indeed yields incredible results in a highly competitive market. They are transparent, honest, and offer reports that mirror the effectiveness of the PPC strategies they are adopting.

When you fully leverage our PPC specialists’ knowledge and expertise in keyword research, PPC ads creation, and pay per click campaign management, you get to tap into our experience and know-how. Contact us at our PPC agency today and let’s get underway with your PPC audit!

PPC Marketing Services

Keyword Research & Analysis

Identify for use in pay per click marketing campaigns those keywords most relevant to your website thus able to target correctly. Use data-driven analytics to choose that content which drives good traffic into your website.

Ads A/B Split Testing

Experiment different versions of ads and find out which one does the best. You can use that to further improve pay per click marketing ads into more engagement and better performance.

Nextdoor Advertising

Advertise your business on Nextdoor, making sure to reach the local communities effectively. Targeted ads may help reach the residents and build local awareness about your products and services.

Conversion Rate Optimization (CRO)

The way in strategies by using techniques to increase the percentage of visitors who decide on your website-User Experience and making your searches perform better.

Remarketing Campaigns

Targeted ads to the users who have shown interest in your website, then back them up to make the purchase or take the intended action.

PPC Management

The strategic management and optimization will be done continuously to scale up a good return on investment from PPC campaigns due to constant adjustments and changes in strategies and settings to ensure profitable campaigns.</b

Bing and Google Ads Management

Manage and have control over your adverts on the Google and Bing networks. All the campaigns you have up should be running well and strategies ought to change from time to time for maximum effects.

Amazon PPC

Manage all your ads on Amazon so as to increase sales and increase product exposure and, of course, make more sales. Adapt those ads so as to have more shoppers and have conversions on the platform.

YouTube Ads

Create and manage video ads displayed on YouTube.Content Write to attract the target audience and divert them towards your website.

Why Bloom’s PPC Services Are Better Than the Rest

 Bloom Digital Marketing Agency takes great pride in offering the best PPC services. Here’s how we are different:

Detailed Reporting

Complete transparent reports on how well your PPC campaigns are performing.

Customer-Focused PPC Company

We are a client-centric PPC firm, tailoring the strategies according to the particular goals set by our clients.

Dedicated Pay Per Click Specialists

A team of experienced PPC specialists dedicated to maximizing your campaign's success.

Partner with a pay per click management agency that delivers notable results.

Pay Per Click FAQs

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