Do you have new ideas for Instagram interior content?
As a visual platform, Instagram is perfect for interior designers like you who want to showcase your work, attract new customers and build your brand.
But coming up with interior design ideas for social media content to post regularly – day to day, week to week – is a challenge, especially for busy professionals.
No worries, we’ve got you covered! Get your content calendar out, read this article, and you’ll have weeks of interior design content planned and ready to produce to grow your following on the ‘gram.
Key Points:
- Instagram’s growth in 2025 is driven by content that builds trust, provides value and encourages interaction – not just follower numbers.
- Choose effective Instagram content ideas that educate, inspire and entertain.
- Bloom Agency helps designers create visual images, strategic captions and branded campaigns that attract dream customers.
Start Here – Social Media Strategy for an Instagram Feed with Interior Design Content
Before we dive into content ideas, check out this super condensed master class on promoting your interior design business on Instagram in 2025.
Your killer content won’t perform as well unless you follow these tips first.
Types of Instagram Posts – What Works in 2025 (and Beyond)
Here are the different types of Instagram posts and what you should focus on to reach your target audience and grow your interior design business.
1. Carousel (new stories)
Swipe through carousels with personalized images and concise, informative text drive engagement in 2025.
Use them to share:
- before and after with reference
- Design tips or educational mini posts
- Project overview or list
Pro tip: Your first photo needs a bold hook. End with a clear call to action – “Save this post for later” or “DM us to find out more”.
2. Strategic Instagram Stories
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Posting just one story frame per day can increase your reach dramatically. Use this:
- Link directly to your website, blog post or portfolio
- Share a behind-the-scenes look or a seasonal trend
- Run a poll, mood board or question and answer
Flower tip: Use features like close friends and broadcast channels to nurture your most active followers and build stronger community relationships.
3. Reels that teach or inspire
Reels are still the best way to reach new audiences. Focus on timeless, high-value content such as:
- Design procedures (e.g. styling shelves, adding colors)
- Manage clips (e.g. moodboard, site visit)
- Quick answers to common questions or design myths
- Keep it simple, visible and evergreen for lasting returns.
Social Media Strategy 101 for Designers
Instagram has evolved. In 2025, it’s no longer about the number of followers – it’s about trust, value and visibility.
How to approach it strategically:
1. Verify: Treat your profile as a store
Make it immediately clear who you are helping and how. Usage:
- a professional image
- A clear, value-driven biography
- A strong CTA link (to your website, lead magnet or consultation)
2. Connect: Make connections that build trust
- Conversations are new paths.
- Post when your audience is active
- Engage personally in comments and DMs
- Use Stories to connect more deeply
- Collaborate with other designers, builders or brands
3. Convert: Lead with value
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Guide followers to action with educational and useful content. Encourage:
- site visit
- free resource download
- DM’s conversation about services
- Analyze and amplify: Post more about what works
Use Instagram Insights to track:
- Stores → valuable content
- Share → Viral-worthy ideas
- Profile Click → Curiosity
- Website Tap and DM → Conversion intent
- So do more of what performs.
Bloom Agency helps clients identify these high-performing patterns and create content calendars that deliver results.
Hashtags in 2025: Smarter, faster, more strategic
Hashtags are still important – when used smartly.
Use 5-10 well-chosen hashtags per post:
- Mix broad, specific and location-based tags (eg #modernfarmhouse, #NYCIinterdesign)
- Avoid overused or irrelevant tags
- Track which set drives engagement
Pro tip: Visit trending styles (#JapandiStyle, #OrganicModern) and create your own branded hashtag to grow your community.
23 Instagram content ideas for designers
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These ideas fall into three categories:
- Educational Content: Teach your audience valuable design insights.
- Inspirational content: Showcase changes that attract customers.
- Entertaining content: Use personality and humor to humanize your brand.
Let’s dive in
- Share your personal story
Talk about your journey – what inspired your design path and what sets your style apart.
Bloom’s tip: Authenticity builds relationships. Share lessons, not just win.
- Showcase your last completed project
Before and after pictures highlight challenges and creative decisions. Tag your team and vendors to expand your reach.
- Share industry knowledge and design tips
Fast carousels such as “3 paint colors on trend this season” give good results. Long captions that demonstrate expertise establish you as a thought leader.
- Film tutorial videos
Showcase your design process – from floor planning to final styling. These videos create value and credibility.
- Create a shopping guide
Choose your favorite furniture and decor. Include affiliate links or your blog link in bio for additional conversions.
- Share customer reviews and success stories
Post screenshots, quotes or short video testimonials from satisfied customers.
Pro tip: Authentic customer stories = Instant trust.
- Before and after pictures
Nothing beats transformational content. Link images with insights such as “Why did we choose these colors?”
- Post behind-the-scenes clips
Show charts, content options, or site walkthroughs. Followers love to see your creative process in action.
- Highlight milestones
Mark important moments – “Foundation Day”, “First Draft Approved” or “Grand Reveal”. These posts create anticipation.
- Share your mistakes
Yes, even design flaws! They make your brand relatable and showcase your problem-solving skills.
- Run a poll or “this or that” post
Use interactive formats to increase engagement. Ask followers to vote on the design – this is quick, fun market research.
- Share a mood board
Perfect for the low season. Post seasonal mood boards or your favorite trend palettes.
- Use rendered graphics to demonstrate your design philosophy
Not using 3D tools? No problem. Bloom helps designers repurpose visuals into branded, shareable posts with powerful captions and anti-scroll layouts.
- Promote affiliates and industry events
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Tag suppliers, furniture brands or property partners. Building relationships helps increase your visibility and credibility.
- Add a CTA to join your email list
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Promote a free design guide or newsletter. Encourage followers to sign up for special tips or customer offers.
- Explain your process
Walk potential clients through your design flow – consultation, concept, execution. Openness turns followers into inquiries.
- Host a giveaway
Offer a 30-minute consultation or a home styling kit. Adjust the premium with your target group.
- Post this season’s home decor inspiration
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Offer new design ideas for summer, Diwali, Christmas or spring. Content is stored and shared over time.
- Go live with a Q&A
Host random live sessions to answer common questions or review trending design topics. Human relations = trust.
- Share a throwback
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Show how your design style evolved – old projects, early sketches or early aesthetic choices.
- Make a time-lapse video
View a full room upgrade or installation setup. These are fun, shareable and great for Reels.
- Spotlight products you love
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Show off decorative pieces, lighting or furniture you love. Add tips on where and how to use them.
- Part “A Day in the Life”
Showcase your daily workflow, from customer calls to website visits. This makes your brand more accessible and authentic.
Feeling overwhelmed? Do this:
- Create a content plan
- Batch create graphics and captions
- post consistently
- Weekly review of analytical analysis
- Makes double the impact on what is performing
Bonus tip – Use Bloom Agency to create viral design content
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Customers and followers love consistent, high-quality images. Bloom Agency helps designers:
- Create materials that align with the brand identity
- Create eye-catching 3D-style graphics, wheels and carousel campaigns
- Create engagement strategies that drive real business growth
- Our creative team specializes in turning your design ideas into viral, client-winning Instagram content.
From social media management to influencer collaboration, Bloom helps designers grow, engage and convert followers into paying customers.
Rahul M.
B2B Service Provider