Best Practices for Local SEO For Real Estate

Real estate is probably one of the most local businesses around, which makes it extremely competitive. Many realtors focus on just one location, and sometimes, becoming noticed can be really tough.

And knowing the right know-how can save you time and let you grab priceless leads that really localize. Of course, local SEO will surely be one of the best avenues through which your real-estate business will differentiate itself.

Do you know what local SEO is? We are going to help you learn everything you need to know concerning local SEO in this article. We are going to explain to you why local SEO is required for your real estate business.

What is local SEO?

Local SEO is simply an electronic marketing strategy to persuade your business to appear above the others within the local results of search engines. Anchored on the principle of enticing customers to purchase specific products or services within a given geographic location, local SEO is an essential and feasible approach that could help your business grow.

Every time you’re trying to locate some local service, for instance, “hotels near me” or “real estate agents in [the name of the city], Google, and other search engines have results that are local by nature, and usually include a map pack.

Here is an example of how a local search result might look if you were searching for real-estate agents:.

Local SEO points toward an appearance on high-prestige ranks. That way, you lead the competition in being the first choice to appear in front of prospects, who are more likely to make sales.

Why Do Realtors Need Local SEO?

Real estate searches are normally local. People are searching for homes, agents, or brokers in specific neighborhoods or cities. Therefore, you must optimize your online presence for local searches so you can effectively target these potential clients.

This hyper-local focus ensures that your business is visible to the people who are actively looking for real estate services in your area.

Advantages of Local SEO

Local SEO provides many benefits for the real estate industry. Some of these include:

Increased Visibility: If one of your potential clients is looking for “realtors agents near me” or “homes for sale in [city],” you want to ensure your business will appear first on that list. Local SEO makes this happen.
Targeted leads: With local SEO, you attract leads who are actually interested in your service and are located in the area of your target. This means your leads are going to be a more qualified lead and not time wasted on people who aren’t legitimate.
Higher Credibility: A strong presence for local SEO improves your reputation as a reliable real estate agent in the community.
Competitive Advantage: In a highly competitive market, local SEO delivers that much-needed edge over most who do not give it focus.
Mobile-friendly: 75% of all real estate related searches come through smartphones. Local SEO ensures that your business is mobile-friendly and ready to harness smartphone searches.
Cost-effective: In terms of cost effectiveness, It generates much higher returns on investment than any other form of advertising.

Yet, the competition is sharp. Thousands of real estate agents vie for a place on the first page of the search results. In order to stand apart from your competitors, you have to implement an optimal local SEO strategy. Let’s discuss the 4 practices to ensure best SEO for real-estate.

Best Local SEO Practices for Real Estate

1. Google My Business Optimization

Google My Business, or GMB, is your anchor for a strong local SEO initiative. It is your online front desk.

Optimize your GMB for maximum visibility. Start by ensuring that your business name, address, and phone number (NAP) are the same on every platform. Show detailed service information, including areas served and property specialties.

High-quality images of your team, office, and property listings can also help build a good first impression. So, do not forget to upload great photos on your profile too.

2. Search Engine Optimization:

Leverage of Search Engine Optimization is impossible to create without first optimizing your website. For coming on top in local search results, the following key points need to be followed:

Keyword Research: First of all, you must determine the relevant keywords and phrases that your potential clients are likely to be using.
Location-Specific Content: That content should be specific to your target audience-with landmarks, neighborhoods, and market trends as the saturation area.
Structured Data: Let search engines understand and display your website’s content in a rich result by using schema markup.
URL Optimization: Location-specific keywords in the website URL.
Mobile Optimization: Your website should be mobile-friendly, as majority searches happen with a smartphone.

3. Building Local Citations

Building citations refers to the consistency of listings on information about your business on sites like MagicBricks, Yelp, etc. So ensure that in all these places, your NAP remains correct and the same.

Look out for excellent directories to list your business, such as Yelp, Better Homes and Gardens Real Estate, Magicbricks and most other local chambers of commerce. Claim all listings here to ascertain that all the information displayed about you is correct and the latest.

Real estate agent listing on MagicbricksBacklinks from other Local websites add weightage to your local SEO. To create such links, develop partnerships with local businesses by creating mutual benefits.

Or, you can write informative articles for local publications or blogs, by which you can promote yourself as an authority and get value from it through various backlinks. Be active in attending and participating community events and organizations for developing relationships and, consequently, acquiring links.

4. Reviews:

Feedback through good reviews will help build the trust and credibility of your target audience. Always encourage the writing of reviews by asking satisfied customers to share your experience on your Google My Business profile and other relevant platforms.

Reviews are very crucial for local SEO.

Appreciate positive reviews, professionally manage negative ones but never ignore them, as you may showcase commitment towards customer satisfaction.

Lastly, never forget to check your online reputation from time to time so that you may respond promptly to reviews and keep your business’s image in the public eye positive.

Conclusion

To put it simply, local search engine optimization is almost free and one of the best SEO techniques, which enables your real estate business to stand out.  By reaping through it, you will enjoy greater visibility and much more organic traffic.

There are plenty of ways one can use this strategy, and you might need some time to get around the work of it. In this article, we shared the 5 best practices you must carry out to make the most out of your real-estate local SEO services. Try and test the different techniques and see what works the best for you.

Keen to know more?

Want to know more about getting your real estate business to prosper?

Let’s meet. We are Bloom Agency; let us reach out so that we can book a free call to discuss many ways you can elevate your real-estate business through our local SEO services and SEO for real estate.