Running an E-commerce website is both thrilling and terrifying. There are a lot of important questions to ask yourself before getting busy in the world of online retail. Following are the Top 8 questions to ask your ecommerce website which you must ask before going to Iron your E-Commerce website design when launching.
Ranging from determining your target audience, designing a compelling unique selling proposition as well as choosing the right brand platform and mapping out conferences rates to building your marketing strategy for success. Thinking through these key factors before you get started will help prepare you for a successful launch in eCommerce and improve your chances of actually running an online store that is not only profitable for your business and budget but also sustainable.
These are questions you must have answer in order to be a competitive eCommerce player. Your business will have a better chance to succeed if you spend the time now planting seeds in strategic locations and taking inventory of these areas before launching your Economerce website. Taking these preventative steps will save you a lot of time, money and increase your chances at reaching online success. Always be on the lookout and well-informed during your journey of this relentless industry with many new challenges, asking right questions will enable you to take informed decisions in long-term that works wonders for most E-commerce website businesses.
Top 8 Questions to ask Your ecommerce website
Question One: Does Your Website Have A Mobile-Friendly, And Optimised Design?
Mobile-friendly and optimised ECommerce website design is must-have for any online business in this digital world. Since more users browse websites on mobile devices than desktops, you need to ensure that your website is responsive everywhere and offers the same seamless experience across all screen sizes. In the meantime, an approach to website design services that is friendly on mobile not only drives more traffic by keeping customers engaged but can potentially improve search rankings as Google now shows preference for sites that are shaped around a satisfactory mobile experience.
Your website must have a mobile-responsive design to appeal wider audience and improve website performance. One must take the time to test and retest their website ensuring that it stays mobile friendly for a better user experience.
Advice from Our Web designers
- Keep a simple, user-friendly menu design for an intuitive website navigation.
- Prevent super-small or ridiculously enlarged typeface that forces users to pinch and expand in order for text content to be legible
- font sizing should pivot on mobile devices.
- Avoid pop-ups where possible, or find subtler ways to deliver the same message.
- CTA Buttons should be easy to tap as they are buttons designed to drive consumers through the purchasing funnel, emphasizing actions you want users if implemented properly.
- Deploying custom eCommerce platforms allows companies to create and adjust forms that are easy for mobile users to fill out with small navigational buttons.
Questions Two : Has-value Added Pay And More Direct Payment Gateways For Safe Transactions?
The user must ensure the payment gateways are robust and user friendly for any online transaction. Consumers demand an uninterrupted, easy payment system that also guarantees the protection of their personal data. Businesses must have several ways to be paid securely by a customer. The simpler your payment gateways are, and more importantly safe transactions they provide to customers you will gain customer confidence while processing payments online. Furthermore, a secure payment gateway system can reduce incidences of fraud and charge-backs which translates to smoother shopping experience for customers while increasing conversion rate for merchants.
Questions Three : Are You Offering Live Chat, Email and Phone Support For Customers?
Good customer service is directly tied to how happy and loyal a client will be — both of which lead to better retention rates and word-of-mouth referrals. Major e-commerce platforms often do offer plugins which allow the user to start a live chat and seamlessly move on to phone help as well if necessary, without losing any context.
With the integration of these kind sof tools, companies would get a well organized communication for customers all across multiple channels resulting in more personalized and better customer service experience. This not only improves customer satisfaction, but also improve brand image and helps in building long term relationships with customers. There hereby from a competitive point of view, establishing exceptional customer service is critical for long-term growth and success.
Tips from our Web Designers
- Automatically issue chat invites when an indication exists that a user may be interested in speaking (adding things to the cart, remaining on a page for more than X-minutes).
- Make sure the live chat widget is visible and easy to find on all pages of your website.
- Run a test Lindsey if still Landing page Optimization Team most charming irresistibly attractive landing.
- Feature a contact form or support email in a visible place for clients to get help from your team.
- Always have your phone number or email address on every page of your website.
- Let them know when you can talk on the phone, and possibly increase those hours to accommodate customers in other time zones.
Question Four: Does your website have search engine optimization (SEO) and is it driving organic traffic?
Improving your organic traffic starts with ensuring that SEO is properly done on each and every page of the website. Using the correct keywords, quality content and meta details can result in your website showing up higher on search results. That will generate organic referrals and that could help to enhance the performance of your site in terms of both website speed as well conversion. On the other hand, if you optimize your website to search engines can improve the user experience and help those trying to find information about you.
Therefore, if you are someone who is looking to have more number of the visitors from organic search on your website and want this for converting into successful results then investing in E-commerce SEO Services can be crucial.
Tips from Our Web Designers
- Use tools like Google Keyword Planner, SEMrush and Ahrefs to extract extremely relevant & converting terms for your products during keyword research.
- Optimize product titles, descriptions and all other meta tags on your product pages with unique content that stands out.
- Use descriptive alternative (alt) tags for photos to increase accessibility and provide context to search engines
- Use structured data markup like schema or schema. org to provide search engines with even more information on your products including prices, availability and customer reviews.
- The best SEO eCommerce platform helps to build an intelligent internal linking structure which makes it easier for the search engines to understand how outright pages are interconnected.
Questions Five: How do you handle and process client reviews?
By displaying reviews on your store, it creates an interactive experience for customers and allows prospective clients to build trust with you. This social proof is useful for trust building, and it also gives potential buyers insights. Most eCommerce website design platforms include built-in customer review features that help you establish a moderation system for removing spam and ensuring reviews comply with your site rules.
Take an active role in reviewing and responding to reviews, as it shows a great deal about your customer service experience.) It also displays the product or services on offer are genuinely what you say they are. Taking in customer feedback will lead you to boost your sales and cultivate an engaging audience for your online store.
Tips from our Web Designers
- To get real-time feedback also ask your e-commerce website builders to enable product reviews on the site from only verified customers.
- Summarize positive and negative reviews so that customers can easily get an idea of how well regarded your products are.
- Display average rating at the top for overall product star ratings!
- Categorize the reviews according to their latest, highest-rated or most useful ones so that it becomes easier for customers to identify a specific feedback. The best time to do this is using email chains a couple days or weeks of receiving their bun, harassing them with followups on how great it was and asking for reviews.
- Finally, on every product page display best reviews (or host aggregated messages) to make them visible and hence more effective in the decision-making process of prospective customers.
Question Six : Does Your Website Link to Social Media Platforms?
Customer reviews posted on e-commerce stores not only increase responses from customers but also help build trust among potential buyers. That not only does it build trust but also gives valuable information to people looking for products. Most E-commerce website design platforms provide built-in customer review functionalities, and can be helpful in building a moderation system to weed out spam and keep your reviews within the realm of their policies.
This allows you to maintain your reputation and continue sharing referrals indicating that what people are reading really is true regarding the quality of the products or services you provide. Customer feedback will help you to increase your sales and improve the customer experience in online store.
Tips from Our Web designers
- Get product reviews on your website that comes directly from verified customers; this way it becomes easy to take feedback.
- Summarise reviews and ratings for every product, thus making it easier & quicker for customers to consider what is the opinion on your offerings.
- To help customers shift through reviews to find what is most relevant (newest, highest rated, helpful), let them filter and sort their way through. Ask customers to do a review after purchase, one way is by emailing these types of emails in case not harassing them with post-purchase nurturing campaigns.
- Ensure that reviews are placed clearly in each product page to increase the awareness and effectiveness of your reviews on potential customers’ purchase decisions.
Questions Seven: Your Website Track User Behavior with Google Analytics?
Regularly tracking and assessing the performance of your website, along with user engagement is equally important as securing it against potential harm by using a reputed eCommerce website hosting platform. A reliable eCommerce site design and marketing firm will help you to make wise decisions which require Google Analytic. With the help of Google Analytics you can get answers to all those important questions like how many users your site gets based upon this information that you and website traffic, user behavior, conversion rate.
And so, you can only make more accurate and informed decisions regarding your online presence to bring in more traffic that will eventually lead to an increase of revenue. By using the correct tools and proposing strategies upon them, you can make your eCommerce website to be workable by following these tactics.
Tips from our Web Designers
- Visit analytics. google. Otherwise, you need to create a Google Analytics account through google.
- Copy and paste the code above just before head tag in HTML of your page where you want to install Google Analytics tracking.
- Activate eCommerce tracking in your Google Analytics to keep track of revenue, product performance and transaction data.
- Further capabilities enable detailed product impression data, which lead up to the customers reaching checkout funnels and Shopping Behaviour.
- Do not track internal traffic in Google Analytics, that way the numbers are as accurate as possible. If you wish to exclude your IP address from these clicks, this will be the way to prevent an abuse in statistics or a greater number of people who visit than actually did.
Question Eight : Do You Tested Site Rigorously to Prevent any Exit & Suppress Bugs?
It is extremely important to test a website while building it, no matter if you build it on one of the top eCommerce platforms or maybe even using only using best e-commerce platform for startups. So, remember that with testing comes continuous and pre-launch tests specifically whenever you are changing something on your website. Continuous testing ensures that customers have good user experience and your website is free of glitches.
We help you to make sure that your website is not down and suppressed by any means. With a superior performance, the overall user experience becomes better which leads to more conversions on site — thus increasing business growth. Keep in mind, testing is not something that you do once but an ongoing process to keep the quality of your website at highest.
Tips from Our Web designers
- Ensure that you have a comprehensive test strategy which covers all regions and features to be tested, as well other device scenarios, browsers & interactivities.
- Ensure all website features and functions are working properly: product pages, checkout process, shopping cart experience, user accounts (including saved addresses), site search functionality and any dynamic elements.
- Evaluate how your site behaves when things go wrong such as broken links, invalid input and server errors Ensure users are redirected prudently and instructed with error messages in a visible manner.
Have the users report any bugs and feedback using your site, before it crashes plummeting you to last on page number 274.
But what if you had no website and your question was; “What is the best eCommerce platform for me as a beginner?
ECommerce Platforms for Beginners — Which is Best?
Choosing a platform will depend upon numerous factors, like your needs, technical capabilities got price restraints. But have no fear because the following reputable eCommerce platforms will help you choose one that is best for you:
- Shopify
- Woocommerce
- BigCommerce
- Squarespace
Conclusion
Get Your Website Ready for Business with Bloom’s eCommerce Web Design Services
Whether you are looking to build an e-commerce site from scratch or just need someone else eyes on the ball with your current one, Bloom Digital marketing agency is here for you.
Whether you want to discuss eCommerce web design services or ECommerce website development , We provide a safe and smooth user experience for your audience by our Shopify Web Designers.
