More than two million businesses operate using the popular e-commerce platform Shopify. In 2006, the company became successful and achieved a worldwide GMV over $1 billion in 2013. They were able to process an astonishing $235.91 billion in e-commerce sales last year, 2023. At the same time, Shopify generated some $7.06 billion in sales in 2023. Every year, 675 million customers order from Shopify merchants. This accounts for a 2.25-fold increase from 2019.
The Top 32 Shopify Statistics That We Think You Should Know
- Currently, Shopify is powering more than 1,700,000 businesses around the world.
- The average conversion rate for Shopify stores is 3.1%
- Mobile commerce takes up 79% of all orders in Shopify
- The top three countries with the most users in Shopify are the United States, Canada, and the UK.
- 64% of sales in Shopify are generated by direct traffic.
- There are over 6,000 paid and free apps to extend the functionality of stores in Shopify’s App Store.
- Average order value for Shopify stores is $72.
1. The background of Shopify
It was founded by three: Tobias Lütke, Daniel Weinand, and Scott Lake. It was launched in June 2006. The trio decided to have their e-commerce platform Shopify since the state of the art options that existed for their snowboarding equipment business were not good enough.
Institutional shareholders, in terms, Morgan Stanley (4.2%) and Baillie Gifford & Company (5.07%) own about 69% of Shopify’s shareholders. Shopify shares are owned by the institutions to the tune of 1,658, and business insiders own 0.18%. At present, about 6% is held by Tobias Lütke, co-founder and CEO of the company Shopify. According to Forbes, Tobias Lütke, the CEO of Shopify and the primary founder of Shopify, is estimated to be worth $6 billion.
He owns more than 6% of the Shopify company. Lütke also has 40% voting power in the Shopify business according to a non-transferable “founder share” structure that Shopify shareholders approved on June 7, 2022, during the Shopify company’s annual general meeting
2. Shopify Revenue
Originating in Canada, the Shopify revenue for twelve months until September 30,2022 amounted to $5.245B an increase of (+24.59 %) 2021 Shopify revenue tops $4.612B, marking a 57.43% rise since the previous year as one of leading ecommerce platform providers globally Shopify continues to grow Despite this, the Shopify platform has demonstrated continued success post-launch and year-on-year revenue growth.
| Year | Shopify Revenue |
| 2012 | $23.71 million |
| 2013 | $50.25 million |
| 2014 | $105.02 million |
| 2015 | $205.23 million |
| 2016 | $389.33 million |
| 2017 | $673.3 million |
| 2018 | $1.07 billion |
| 2019 | $1.58 billion |
| 2020 | $2.93 billion |
| 2021 | $4.61 billion |
| 2022 | $5.6 billion |
| 2023 | $7.06 billion |
3. Shopify Merchants
According to a July 2020 study by Forester, in March of that year the global economic impact attributable to Shopify sellers was more than $319 billion. Shopify merchants as a group would be the 7th largest company in the world based on gross revenue above Apple, BP and Volkswagen. Over the years, Shopify has offered a means for brands to sell in an extremely retail format where it may historically have been harder which has helped its merchants make huge strides.
| Year | Share |
| 2012 | $4.51 million (19.02%) |
| 2013 | $11.91 million (23.7%) |
| 2014 | $38.35 million (36.52%) |
| 2015 | $93.25 million (45.44%) |
| 2016 | $200.72 million (51.56%) |
| 2017 | $363.27 million (53.95%) |
| 2018 | $608.23 million (56.54%) |
| 2019 | $933.93 million (59.35%) |
| 2020 | $2.02 billion (68.99%) |
| 2021 | $3.27 billion (70.93%) |
| 2022 | $4.11 billion (73.39%) |
| 2023 | $5.22 billion (73.94% |
4. Shopify Merchants by Region
More than 13,000 live Shopify Plus stores are now using the enterprise level platform on a global scale and almost 1,000 of these (912) originate in the UK. Generally higher GMV/GP contribution with Plus brands (Whole Foods Market, etc.) Shopify experienced massive growth during the pandemic as consumers shifted spending online, and more brands needed a high-end solution with Shopify Plus. If you are an established brand looking to scale, Shopify Plus may be the best enterprise solution for your business, and we can help with a switch from another platform.
5. Shopify Mobile now accounts
2023 > 13,000 live Shopify Plus stores take advantage of top enterprise features> There are almost 1000+ in the UK Desktop use over mobile is a changing landscape and buying habits are no different, Add to the fact that social media networks have caused such a high level of traffic from mobile in this part of 2015, customers shopping online than ever before using hand held devices.
(Shopify)
6. Shopify Clothing Stores
Clothing was, unsurprisingly, the largest product category for online Shopify shops made through e-commerce platform Shopify. Approximately 75.5 thousand Shopify stores in the clothing industry as of April, 2021 By number of proposals, in second place — home and garden (33.8 thousand shops). The Shopify package to dropship car and truck parts was used by only 6.2 thousand stores That said, there are evolving trends we can glean from the best-selling products on the popular platform Shopify website based on consumer habits at the time.
7. Shopify Active Users
While some people has a daily,basis. Shopify active users is projected to have 2.1 million daily activity. Obviously, this can lower or increase from day to day. And chances are, this will only keep happening. Shopify’s solid hosting backbone means that the shop is running 24/7.
8. Shopify Best Sellers
4.61 million Shopify stores are there, approx. According to Shopify product stats, other commonly available best-selling items on the Shopify commerce platform are vitamins and supplements, books, phone cases & shoes! One of the biggest things you can sell on Shopify is infinite, if find sources for anything to sell, there’s no way that people could not buy it in Shopify.
9. Shopify 2023 Revenue Report
Revenue for the Shopify quarter ending on January 2023 rose by six months in a year, up to $1.2 billion and growth of 22%, which equates to two-year prices (CAGRs) at around $60%. As a publicly traded company from 2013 to just before the COVID-19 breakout, Shopify had its first-quarter of 2021 in Q4 as stimulus and pandemic-linked lockdowns led Africans onto its M-PESA product with greater frequency. Given what have seen over the last two years, merchants on Shopify are coming out better equipped to achieve their vision of commerce everywhere. Shopify releases quarterly results within its news site.
10. Shopify’s current growth rate is nearly three times the global e-commerce sector
Shopify has a 59% growth rate in 2018, which is almost three times higher than the global e-commerce boom rate. That is the power and capability of Shopify platform, a technology premium only achievable by using Shopify.
11. Shopify-based apps are deployed on 87% of Shopify stores
Shopify Merchants can easily add functionalities to their Shopify store with ease from amongst many Shopify apps on the Shopify app store. According to the Shopify partners, over 80% of Shopify merchants consume at least one app from their shopify store-front. The number and diversity of apps in Shopify increase every month. A big developer community partners have built awesome Shopify apps to increase & enhance shopping experience and help everyone as partner reach better in a Shopify commerce metric.
| Year | Apps |
| 2015 | 900 |
| 2016 | 1,400 |
| 2017 | 2,300 |
| 2018 | 2,500 |
| 2019 | 3,700 |
| 2020 | 6,000 |
| 2021 | 8,000 |
| 2021 | 10,000 |
| 2021 | 13,000 |
12. Shopify Purchase
Only in 2022, Nearly 649 million users bought from a Shopify store. Sales and Checkout: As more Shopify merchants grow on the Shopify , sales for existing Shopify powered brands will also hit all-time highs; we predict that over 700 million customers will buy from a Shopify merchant in 2023. Most shoppers in online stores are also getting used to Shopify checkouts, sporting its distinct vibrator haptic-feedback.
13. Shopify Enterprise Customers
The enterprise version by Shopify offers extra features and support for high throughput, fast growing brands. It has a higher cost, but it offers multitudes of features. Shopify is the central admin for brands but also connects with eBay, YouTube, etc.
14. Shopify conversation Rate
This Shopify conversion rate was from a survey of 3,223 Shopify stores conducted in September 2012 by Little data. Conversion rates can differ substantially from one industry to another. Shopify has another useful tool that allows you to calculate average conversion rates.
15. Shopify Global Value
According to BuilWith, as of 2023, there are just under 4.5 million Shopify stores in existence spread across about 175 different countries.
16. Shopify Breaking Record
Record-breaking Black Friday-Cyber Monday (BFCM) e-commerce sales skyrocketed to 7.5 billion dollars for the Shopify store owners On the one hand, high street shopping itself grew 24 percent thanks to POS transactions; desktop-based buying as a whole was only about three times larger than this but in mobile drove 75 percent of purchases versus just 25 percent on computers. Shopify POS usage is only 10% Meanwhile, during Black Friday & Cyber Monday 2019 itself, Shopify saw sales exceed $2.
17. Highest Consumer Purchase
Each year, the total sales through a Shopify store are increasing and BFCM has seen over 25 million consumers buy from a e-commerce online shop that is powered by Shopify.
18. Shopify Plus Revenue
Many of the biggest Shopify stores pull in $1-$500 million annually. Some of the more enterprise-type businesses unveil to capitalism a little worse for wear, after having spent an extra buck on Shopify Plus. 50,556 Websites use Shopify plus live.
| United States | 28,210 |
| United Kingdom | 3,540 |
| Australia | 3,159 |
| Canada | 2,972 |
| Germany | 1,411 |
| France | 976 |
| Denmark | 675 |
| Netherlands | 605 |
| Japan | 499 |
| India | 484 |
19. Shopify Email Marketing
Email: 4.29%, product search: 3.04%, direct / other (2.93%), social at best: :1.81% with average transaction size of $80 Shopify Email marketing Shopify Email marketing — the top email offerings are Klaviyo, increase exponentially versus leader Mailchimp
20. Shopify Retailers
One Shopify customer provides an average of $72 for 1 store based in the USA. The kinds of merchants we are seeing who have made retention strategies that push Shopify customers to stick around and spend again are important in order to reduce cost on acquisition.
21. Shopify USA Value
To date, less than 1/3 of all shops built on Shopify have been created by US-based merchants—meaning that over two thirds leads are coming from other countries. This equates that, approximately two-thirds of Shopify stores are located in here. The USA had nearly 3 million Shopify stores as of February 2023. Next is the UK with roughly 200 thousand shopify shops, and in third place Australia comes in at over 135 thousand shopify stores.
22. Shopify Stores Growth
Shopify Stores Grows 55% Year-Over-Year in Q4, Shopify Market Share Continues to Expand as More Ecommerce Businesses Join the Platform Shopify continuously recycles everything it can and allocates resources to reinvest in the platform with new features, growth.
| Country | Live Stores Using Shopify |
| United States | 2,658,912 |
| United Kingdom | 207,941 |
| Australia | 149,682 |
| Brazil | 133,206 |
| Germany | 118,166 |
| Canada | 107,789 |
| France | 63,383 |
| India | 59,534 |
| Netherlands | 48,349 |
23. Market share
Shopify: Woocommerce , Ecommerce Business , WordPress + Woo Commerce Takes The Elevator Is Clearly Ahead In Our Rankings With About 100k More Digital shop, But There’s An Argument To Be Made That These Are Likely Low Revenue Small Brands As Well. According to Data dissembly around Shopify, it is a top in the UK Countries. Uk Market Share at That includes other platforms like Magento and Salesforce.
24. A Powerful Platform
Shopify overall ruled the US e-commerce software platform market as of September 2021, with a share of an estimated 29% among all websites running in this category. On the other hand, Shopify competitors in major areas of this market include Wix Stores eCommerce website Solutions which has a 15.76 % part, WooCommerce Checkout Plugin and Squarespace Add to Cart Market Share (11+%).
25. One of the largest Ecommerce Platform
In the United Kingdom alone, there are over 180 thousand ecommerce stores powered by Shopify to run their store based on technology tracking tool BuiltWith as of 2023.
26. Instagram Marketing
Of the Shopify stores based in UK, 57.6% are using Instagram ads along with posts to help grow their store Facebook stands in second place: 51.5%, while Twitter comes third with an adoption of : 22.3%
27.Globally large platform
Shopify Stats: Over 4.4 Million eCommerce Stores (Globally) Built With Shopify And Growing!
28. Shopify Revenue increase
Shopify reports a 50% growth of Shopify businesses sales from online, whereas the e-commerce market globally had just over half that percentage (21%) in growth rate during 2019. Shopify is one of the Canadian e-commerce companies based in Ottawa, Ontario that offers online shops and retail sales through an open platform. Furthermore, it is easy for brands to keep their Shopify stores updated regarding the usage statistics of these platforms.
29. Customers Favorite
Shopify stores and e-commerce businesses also find 3.8x average repeat business buying from them, with more than half (63%) of Shopify shops reordering by a tiny majority.get (54%). Shopify: Using their stores, shoppers and visitors seem to keep coming back for more products & services offering a great consumer experience.
(Deko Pay)
30. Good Average Value
There are few metrics on AOV from UK-based numbers hosted by Shopify, but shopping in the US delivers some optimistic data regarding common spend. But research of over 1,900 Shopify consumers reveals that the average for e-commerce orders is $81 (£60). A significant figure that bets most other comparable cars, including the industry benchmark of $78 (58).
(Deko Pay)
31. Shopify theme
Shopify provides a variety of frontend themes that will control the look and feel of your store, there are 11 free Shopify themes available as well as another 107 Shopify paid ones depending on how creative/unique you want to get. Shopify Merchants can also hire an Shopify Web designers like us to design them a fully custom Shopify theme.
32. Platform of highest number of language
All across the globe, people love to watch this country language-based content. If you are able to sell based on region or the needs of clients in different locations, this is a massive leg up. Latin America, New Zealand Shopify stores can stand out in not showing Chinese, whether you are Shopify shopping from the UK, Europe, Germany, or China. When you translate the content of your Shopify stores, it results in more sales because international customers get to know about marketing or product detail, shipping & return policies better. Shopify is available in 20 languages. The e-commerce market is one that demands stores to depict a personalized online experience, and language plays an important role in this.
33. Highest employee number
Shopify number of employees totaled 10,000 in Q3 and was up by +42.86% from September/30th Open Position Count Nextiva – Shopify employees work from home or anywhere in the world.
| Year | Employee |
| 2013 | 334 |
| 2014 | 632 |
| 2015 | 1,048 |
| 2016 | 1,900 |
| 2017 | 3,000 |
| 2018 | 4,000 |
| 2019 | 5,000 |
| 2020 | 7,000 |
| 2021 | 10,000 |
| 2022 | 11,600 |
| 2023 | 8,300 |
34. Success Rate ?
Online retail ventures usually have an about 10% success rate. This means that for one virtual shop, chances perhaps just might turn in its favor and come as profits in the business, whereas 9 times out of 10, success has not favored the virtual shop. Statistics also indicate that almost all internet merchants are unsuccessful in surviving more than the first 120 days of operation.
These patterns can be seen in Shopify stores. Shopify stores are believed to have success rates ranging from 5% to 10%; however, official company data on this matter is lacking. Internetretailing.net is the source. It’s important to remember that tens of thousands of Shopify merchants are able to build prosperous businesses on the platform, even though their success percentages are similar to those of the industry. Remember that over the past 17 years, the Shopify marketplace has facilitated sales worth over $1 trillion.
5 Most Successful Shopify Stores
| 1 | fashionnova.com |
| 2 | reddressboutique.com |
| 3 | gymshark.com |
| 4 | cupshe.com |
| 6 | omaze.com |
35. How does Shopify generate revenue?
Shopify has two revenue streams. Initially, Shopify consumers must pay a monthly or annual price to participate in one of its Shopify membership plans. Secondly, it levies fees on Shopify merchants for an extensive array of supplementary e-commerce tools and amenities. It is referred to as “subscription solutions” and “merchant solutions” in the Shopify vocabulary of financials. Shopify Subscription revenue accounts for almost 28% of the company’s gross revenue. Shopify Subscription revenue was $511 million in the first quarter of 2024, up by 34% from a year ago in the same quarter.
Sales of e-commerce tools and services, such as merchant payment services, currency conversion, shipping, point-of-sale hardware and software, business loans, apps, and customisable Shopify themes and domain names, provide revenue for Shopify Merchant Solutions. Shopify is the source. Shopify receives more than two thirds of its revenue from transaction fees, payment processing fees, and other merchant services (72% of total revenue). In the first quarter of 2024, this Shopify revenue stream brought in $1.35 billion, a 20% increase from the previous year. Shopify is the source. After a developer makes $1 million in Shopify app store sales, Shopify charges theme shop and app developers 15% of income.
36. Shopify plans
The budget of determining your Shopify cost depends on the plan and other Shopify developmental factors.
| Shopify Starter is $5 per month |
| Basic Shopify is $39 per month |
| Advanced Shopify is $105 per month. |
| Shopify plus $2,300 per month for a three-year contract. |
37. Shopify plus active users
The online analytics reports that there are 48,287 active Shopify Plus stores, 26,818 of which are located in the United States. Six percent of the top one million websites are Shopify Plus stores. There are 3,403 Shopify Plus locations in the UK, which is Shopify’s second-largest market. In the first quarter of 2024, 32% of Monthly Recurring Revenue (MRR) came from Shopify Plus stores. Shopify is the source. While Shopify’s four lowest subscription plans provide the majority of Shopify revenue, 32% of the Shopify platform’s monthly recurring revenue comes from merchants paying $2,300 or more for a Shopify Plus membership account.
38. Ecommerce data
Online shopping continues to go mainstream worldwide. Almost 90% of customers in Asia and South America shopped online at some point in 2020, indicating 80% of all shoppers. Source: Statista. Global online sales reached around 19.5% of the total retail sales in 2023. Online shopping is projected to hold around 23% of total retail sales in the next three years. Out of 2021 internet orders, around almost 80% are left unfulfilled.In the context of a e-retail, this behavior is termed “cart abandonment.” The automotive sector, among others, can suffer from cart abandonment rates of up to 85.9%.
40. Shopify Payment is one of the popular Ecommerce gateway
Shopify Payment Gateway is used by around 1.75 million Shopify merchants to process payments on their Shopify stores. Gross Merchandise Volume (GMV) processed through Shopify Payments in the first quarter of 2024 was $36.2 billion, up from $27.5 billion in the same period in the previous year
| Top 23 Countries Where Shopify Payment Is Available |
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41. Shopify has One of the highest revenue on black friday
Black Friday and Cyber Monday (BFCM) in 2023 saw record sales of $9.3 billion for Shopify merchants, up 24% from 2022. During the BFCM weekend, over 61 million customers made purchases from brands powered by Shopify worldwide. On November 24, at 12:01 PM EST, $4.2 million was the most sales per minute ever recorded.Cross-border orders accounted for 15% of Shopify BFCM orders in 2023. Then, more than 17,500 business owners made their first transaction on Shopify. On Shopify, more than 55,000 merchants had their best-ever day of sales.
42. Shopify competitors
If you’re looking for a Shopify alternative platform with robust data capabilities, consider platforms like Big Cartel, Wix, or WooCommerce can be a good Shopify alternative.
BigCommerce
BigCommerce, which has a feature set that is quite similar to Shopify. It is incredibly functional, reasonably priced, and supports retailers of all sizes. With 43,106 active e-commerce websites hosted by it, BigCommerce website platform holds a market share of roughly 0.17% of the top one million hosted websites.
Woocommerce
When compared woocommerce vs Shopify , WooCommerce is used by 6,031,433 websites to enable online commerce, and it powers 14% of the top one million websites. WooCommerce holds a 38.74% market share of all e-commerce websites when it comes to e-commerce platforms overall. Statista is the source. With a staggering 94% of the e-commerce “plugin” market, WooCommerce dominates its nearest rival Ecwid, which has a 4% market share. Approximately 18,811 websites use Shopify “Buy Button.”
Wix
Wix is another conventional “website builder” that has made an effort to enter the e-commerce market recently. Based on data from Builtwith.com, Wix powers 8,100,075 websites, more than 700,000 of which are online retailers, according to Wix.
43. Fun facts about Shopify
- Shopify states that Shopify platform earns $40.82 for each $1 in revenue generated by Shopify merchants. Shopify is the source. Online orders through Shopify typically have an average order value of $85, with the top 20% and 10% of Shopify stores typically having average order values of $192 and $311, respectively.
- On desktop devices, Shopify stores’ checkout completion rates range from 45.2% on average to 58.7% for the top 20% of performing Shopify stores. The average completion rate of mobile checkouts is 44%, which is slightly lower than the top 10% of stores, which only achieve completion rates of 63.9% or above. Shopify merchants transact 66% of their orders on mobile devices, while mobile accounts for 7.1 billion of the Shopify platform’s monthly average browsing sessions.
- Shopify has formed numerous alliances with various e-commerce players and sales platforms. Among the most prominent collaborations are those with Facebook, JD.com, TikTok, Walmart, Alibaba, and Google.
- The nations with the fewest active Shopify merchants are the Solomon Islands, Gabon, and Sint Maarten, out of more than 175 countries. Each of these three nations has five Shopify stores. Semrush, an SEO tool, estimates that over 3 million websites link to Shopify.
Conclusion
Shopify has the most unique set of tools that are essential for launching an e-commerce Website store. The building blocks of Shopify module come from a number of beautiful visual Shopify themes, the essentials for your best apps and integrating the dashboard backend will allow you to manage more comfortably with Shopify. All the shopify architecture comes out of the box and it enables a brand to scale cheaply and easily, so they can get on with growing their business rather than having to set up technical stuff because all that Shopify has pretty much taken care of. Affordable to market: In the booming e-commerce markets, emerging and large brands alike are selecting Shopify in order to aid their businesses due to this relatively lower cost when compared with similar level enterprise solutions. Shopify is going through such a hot period of growth, are they truly an enterprise solution or are they still really only good for start ups and SMBs.
The answer to this question in 2023 will tell us basically what we need to know about where Shopify sees itself positioning its products. With the investments that Shopify has made into it’s developmental capabilities, you can be sure that you are working on a platform that is ever more flexible to allow Shopify developers to develop the most custom and tailored Shopify web design experience for brands as well as Shopify customers. Increased online traffic probably bodes well for companies around the world, continuing investment hits into e-commerce sales to spur some Shopify revenue growth, and presumably these Shopify statistics are indicative of that. And although the COVID-19 pandemic is behind us — e-commerce growth isn’t growing at quite alarming rates as might have been predicted, which means we’re just getting started and consumer behaviour still has a long way to go.
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