Amazon is one of the most powerful online marketplaces in the world, attracting more than 300 million active users. With such a large audience, standing out takes more than just listing products—you need a well-defined Amazon branding strategy that converts visibility into consistent sales.
At Bloom, we believe that trust is the foundation of all successful Amazon brands. Building credibility in your niche starts with registration in the Amazon Brand Registry, which strengthens your brand identity, protects your listings, and helps you build long-term customer loyalty that drives revenue growth.
In this blog, we will detail the most important things you need to succeed on Amazon, including:
- How to set up an Amazon seller account
- What is the Amazon Brand Registry?
- How to create a successful Amazon branding strategy
Read on and learn how to position your brand for unparalleled success on Amazon.
How To Set Up an Amazon Seller Account
Before you start building your brand identity, the first step is to create your Amazon seller account. How to get started:
Step 1: Choose the right sales plan
To begin account setup, choose an Amazon selling plan that fits your goals, budget, and business stage:
- Individual sales arrangement:
Ideal for beginners who sell less than 40 items per month. There is no monthly subscription – just a $0.99 fee per sale. This is perfect if you are refining your inventory and preparing for a launch.
- Professional supplier arrangement:
Designed for sellers with large product catalogs. This plan requires a flat monthly fee of $39.99, regardless of sales volume. It unlocks advanced tools, including access to brand registry and Amazon PPC advertising, helping you improve visibility and rank higher in search results.
Step 2: Sign up or create your merchant account
Go to the Amazon Seller Central login page. You can use an existing Amazon customer account or create a new seller profile.
Once you have registered, you will receive a confirmation code by email. Next, Amazon will ask for necessary documents and information such as:
- Publicly issued ID or passport
- Tax details
- Active mobile number
- Bank account for payment
- International chargeable credit card
Additionally, sellers must reside in an approved country to complete registration.
Step 3: Enter your business information
Amazon will ask for basic business details:
- the company’s location
- Business type – Choose between:
- privately owned business
- state-owned enterprise
- publicly owned business
- donation
- Nobody – I’m a person
If you have not yet registered a formal business, select “None – I am a private individual”. After this, Amazon will ask for your full name in the next step.
Step 4: Enter the seller’s contact information
You then provide the information to your primary contact person. Along with the name and address, you must confirm that this person is the beneficial owner or legal representative of your business. Make sure the contact information matches the legal documents to avoid delays in verification.
Step 5: Enter billing details
Enter payment details for account fees and charges: card number, expiry date, cardholder name and billing address. If you’re already using the same credentials for a buyer account, Amazon may fill in this information automatically — so double-check it for accuracy anyway.
Step 6: Enter store details
Now set up the public aspects of your store. You will be asked to confirm:
- The name of your Amazon store (can be edited later)
- Do your products have a UPC (Universal Product Code). If you are unsure, select “Yes”.
- Any diversity certificates you have
- Whether you are a manufacturer and/or brand owner of the products you sell
These details help Amazon classify your listing correctly and make subsequent brand registration or manufacturer claims easier.
Step 7: Identity verification
To protect buyers and sellers, Amazon requires proof of identity. Upload clear photos of public ID (driver’s license or passport) and recent bank statement. After submission, you will complete a short video identity verification with an Amazon representative.
What is the Amazon Brand Registry?
Amazon Brand Registry is a special program that validates your brand and gives you the tools to protect and grow your listings. It defends your trademarked content with image and text protection, automatic detection of potential infringements and a dedicated team to help you resolve infringements:
- Incorrect entry details or false variations
- Review manipulated or suspicious review activity
- Intellectual Property (IP) Infringement.
To register, you need an active registered trademark in each country where you want protection – or a pending trademark application through the Amazon IP Accelerator.
How long does the approval take?
If you already have a registered trademark or you have a pending IP Accelerator application, approval usually takes about two weeks. Double-check all submission requirements and documents to minimize delays and ensure a smooth approval process.
How to Create a Successful Amazon Brand Strategy
Amazon Brand Registry gives you access to powerful tools designed to strengthen your brand identity, increase visibility and build lasting customer trust. When used strategically, these features help you create a memorable and profitable presence in the world’s largest marketplace.
Below, we explain how you can leverage each tool to create a winning Amazon branding strategy.
1. Take advantage of A+ content and Amazon SEO
A+ content allows you to elevate your Amazon listing beyond a simple text description. With this tool you can:
Add attractive multimedia elements
Showcase your products using images, comparison charts, videos and advanced layout modules. Premium A+ users can access advanced graphics, large image banners, carousels and interactive hotspots for a better customer experience.
Create a labeled story section
Highlight your mission, values and journey while connecting customers to your storefront. This helps create an emotional connection and promotes cross-selling.
Highlight important features clearly
Use structured function blocks and a question-and-answer format to educate customers, reduce confusion, and minimize returns or negative feedback.
While Amazon doesn’t index A+ content internally, Google does – which is why strong SEO is important. How to attract external traffic:
- Add descriptive alt text to your images
- Use high-traffic keywords naturally in titles and descriptions
- Optimized listings improve rankings, visibility and conversions.
2. Customize Amazon Storefront
Amazon stores give you a dedicated space to showcase your brand without competing ads. By using drag-and-drop tiles and ready-made templates, you can create an attractive shop front with several pages.
If you sell multiple product categories, create subpages for better navigation. A branded store reinforces credibility and helps customers explore your catalog without distraction.
3. Start Sponsored Brand Ads
Sponsored Brand Ads appear at the top of Amazon’s search results and display your logo, title and featured products. These ads are designed to:
- Increase brand visibility
- Attract high-intent buyers
- Drive traffic straight to your storefront or curated landing page
You can manage keyword bids and daily budget, ensuring full control over your advertising costs. With the right keyword research and Amazon SEO basics, sponsored brands can significantly increase their revenue.
4. Share live stream content
Amazon Live allows you to interact directly with your customers through live stream demos. You can do this:
- Show features in real time
- Answer customer questions
- Promote special offers
- Connect your live stream to other marketing channels
Live streams create deeper engagement and influence purchase decisions more effectively than static content.
5. Use Amazon Analytics tools to track key metrics
Use Amazon’s built-in analytics tools to refine your branding and marketing strategy:
- Amazon Brand Analytics: Insights into top search terms, cart trends, competitor comparisons and customer behavior.
- Amazon Ads Console: Evaluate PPC performance using metrics such as CTR, conversion rate, and cost per click.
- Amazon Attribution: Understand how external channels (social, search, email, influencers) contribute to your Amazon sales.
- Data-driven decisions help optimize campaigns and maximize return on investment.
6. Maintain a cohesive brand presence across all channels
Extend your Amazon brand SEO to platforms like Facebook, Instagram, Pinterest, Amazon Posts and email marketing. Cross-channel visibility strengthens brand recall and drives consistent traffic to your listings.
Additional strategies include:
- Run email campaigns with selected choices and offers
- Collaborate with influencers in your Amazon region
- Encourage buyers to leave reviews on both Amazon and social media
- Maintain consistent visuals, messaging and tone across all channels to build trust and identity.
Create a growth-driven Amazon brand strategy with Bloom
Create a compelling brand identity and dominate your Amazon niche with Bloom’s expert support. Our team specializes in Amazon product listing optimization, advertising strategy, brand protection and storefront improvements – all designed to deliver measurable growth.
We combine Amazon analytics, industry expertise and new market trends to help sellers increase visibility, referrals and repeat customers. Whether you need complete setup, ongoing support or advanced brand monitoring, Bloom is here to grow your presence.
Ready to grow? Book a consultation today
Rahul M.
B2B Service Provider