We have noticed this personally while expanding various stores as an owner and a consultant. Organic traffic is perhaps the most reliable and lucrative source of customers, taking into consideration that paid advertising will eventually end once you stop spending money.
A great example would be Ruggable. Their SEO work drives more than 1 million visits per month, and it exceeds paid traffic by almost 10:1. It’s a beautiful example that SEO may be a slow process, but it ends with amazing and, at times, more cost-effective outcomes compared to PPC.
This tutorial will walk you through successful SEO tips and tricks for beginners and advanced online store owners. We will discuss ecommerce SEO agency tips on keyword research and ecommerce site and product page optimisation.
Let’s get started.
- Identify Keywords with Google Keyword Planner (SEO Basics)
- Use Google
All successful e-commerce SEO projects begin with keyword research. So, why undergo it? It’s because these keywords will determine almost every single thing that goes into your SEO strategy. From product page structure to your site’s URL organisation, everything will be determined by your e-commerce site’s keywords.
A keyword without research can’t be effectively incorporated into your:
- Product pages
- Category pages
- www
- Metadata
- Internal linking
- Even your technical SEO
- Natsu
Moreover, keyword research becomes even more critical today as search with AI depends greatly on semantic relevance and properly structured content.
1. How to Find Keywords for Ecommerce Product and Category Pages
ataboy.co, not everyone needs to
“How-to” keywords are more common in tutorial videos. But ecommerce SEO calls for product-centric search terms. “Chemex coffee filters” would be an ecommerce SEO search term.
To identify these high-intent keywords:
Use Amazon Suggest
Amazon is the world’s biggest ecommerce search engine—and a goldmine for product keywords.
Just put your main keyword into Amazon’s search box and see what suggestions appear. These will usually show you:
- Keywords with High-Intent
- Long-tail phrases
- Very specific product variations
- Buyer language
- Do the same for your best-selling merchandise.
- Use Keyword Tool Dominator
Keyword Tool Dominator
It will allow you to automate search suggestions on Amazon and assist you in finding dozens and even hundreds of ‘long tail’ keywords.
To illustrate, “organic dog food” might give 10 results manually on Amazon, but it might produce 90+ variations.
Explore Amazon Categories (and Competitors’) Sites
Even category pages continue to drive considerable organic traffic and revenue. To properly optimize these pages:
- Browsing on Amazon’s Categorization
- Determine Niche-Specific Sub
- Observe what they call filters, tags, and attributes
If you are selling expensive headphones, then you should check some Niche competitors, like Headphones.com, and see what terminology they have adopted.
It will provide you with a comprehensive list for your keywords that includes:
- Product-centric keywords
- Keywords at category level
- Bonus Long Tail Variations
- Use Semrush To Analyze Competitive Keywords
- Semrush shows you exactly which keywords your competition ranks for.
Use:
- Organic Research: It shows a competitor’s complete keyword list.
- Competitors tab: Displays rival domains
Competitors
- Keyword Difficulty (KD + PKD): Assists in gauging the position availability.
- Do it for several competitors so as to generate a comprehensive list of keywords.
- Utilizar Google Keyword Planner (GKP)
GKP is useful for verification of:
- Search volume
- Seasonality
- Commercial intention It
- keyword value
It may not be very fruitful for generating new ideas. It aids in keyword verification and prioritisation.
2. Pick the Finest Keywords for Your E-commerce Sites
You have made your list of keywords, and next you want to pick and choose among them. Employ these four steps.
#1: Search Volume Analysis
Search volume:
Search volume is an extremely important concept—if there aren’t searches for your search term, it will never drive traffic. You should look at it using either GKP or Semrush.
- High Volume Primary Keywords
- Secondary mid-volume keywords
– Less traffic but highly targeted search queries
Also, search for seasonality. There are product terms that have a spike for certain months.
#2: Keyword Product Match
As
A keyword can have very large volume but be completely ineffective if it doesn’t relate to your product.
Example:
Assuming your store sells Japanese green tea bags, then optimizing for “matcha green tea powder” would probably generate very few conversions because it’s a product that you don’t sell.
Identify target keywords that match your product types perfectly.
#3. Verify Commercial Intent
You want keywords with buying intent—not just people browsing.
Semrush regards keyword intention as:
- Informational
- Commercial
- Transactional
- Navig
Prioritize ecommerce on a commercial and transactional perspective.
#4: Competition Analysis
‘Keyword difficulty’ will allow you to assess if keyword position is possible. And don’t forget to check SERPs manually:
Are pages with high rankings well-optimized
Do they match search intent?
According to Google’s
Do they have broad or specific subject matters?
It’s a golden opportunity if your top-ranking pages aren’t optimized for your targeted long tail keyword.
3. Create an SEO-Friendly Ecommerce Site Architecture
Ecommerce sites usually have thousands or hundreds of pages. That’s why site architecture plays an important role for SEO and user experience.
The objective will be an arrangement that’s:
- Straightforward
- Scalable
- Search engine friendly
- Easy for customers to navigate
This supermarket will be
TWO GOLDEN RULES OF E-COMMERCE ARCHITECTURE
Rule #1: Simplicite und skalierbar bleiben
AVOID DEEP, COMPLEX H
Rule #2: All pages should be no more than 3 clicks away from the homepage.
- Easier Crawling = Better Rankings
- The fewer clicks, the better.
- Pessimistic Ecommerce Architecture
A poorly designed site structure implies:
- Not easy to scale
- Difficult for Google to crawl
- Element.description
- Confusing for users
A product with 6 clicks will have very little visibility and will not rank.
Good E-commerce Architecture
It can be seen that a flat and structured site focuses all authority on prominent product and category pages.
Example Hierarchy:
Home → Category → Subcategory → Product
Such an arrangement benefits:
- Google indexes absolutely everything.
- Users will be able to locate products faster
- Anchor equity flow linkages with key pages
Brands such as PetSmart have effectively adopted this structure. Only three clicks are required for a user to get exactly what they want.
4. Optimize Ecommerce On-Page
You have your architecture on track now, and it’s about time to optimize your product and category pages.
These are pages that generate most of your money and are normally visited by high-intent traffic.
A Fully Optimized Ecommerce Webpage Will Contain:
- Keyword-Centric Title Tag
Use your main keyword effectively and incorporate words such as:
- “Buy
- “Best
- “Cheap
- “De
- “Online
- “Free Shipping”
These assist you with rankings for additional long-tail keywords.
- Click on Magnet Words in Titles
Boost CTR with these phrases:
- “25% Off
- “Lowest Price
- “Free Shipping”
- “Sale
- “Fast Delivery”
A higher CTR can improve your rankings.
- ‘Meta Description That Sells The Click’ Advice
Although meta descriptions don’t have an impact on search rankings, they play a big role in getting more
Use convincing words and phrases, such as
- “Great selection”
- “Fast delivery”
- “Free Returns”
- “Secure Checkout”
- “Top-rated products
- Unique Product Description
Don’t trust descriptions from the manufacturer. Google doesn’t like duplicate content, and it doesn’t please customers either.
- Project
- Effective, benefits-driven copywriting
- Specifications + features
- Use cases
- Effective CTAs
- Images and Alt tags.
Use descriptive alt tags like:
- “medium
- It enhances accessibility and image SEO.
- Internal Linking
Internal links assist with link equity distribution and crawling on your site.
Link between:
- Related products
- Parent and child categories
- These next two
- Blogs and product pages
5. Technical SEO Optimization for Website Improvement
Even if you optimize your keyword strategy and on-page SEO, your e commerce business will not be ranked highly if it doesn’t match technical SEO requirements. Technical SEO ranks as a critical factor directly influencing crawlability, user experience, and conversion rates. Search engines are highly impacted by factors like page speed, mobile optimization, and clean crawl paths.
Improve Website Loading Speed
An ecommerce website that loads slowly will result in losing rankings as well as sales. It has been seen that for every second delay in loading an ecommerce website, there are chances of losing up to 20% conversions. The reason for giving more importance to loading times on an ecommerce site is that people want immediate results while viewing products.
To improve site speed:
- Compress large product images without loss of quality
- Use next-gen image formats like WebP
- CSS, HTML, and JavaScript compression
- Enable browser caching
If your
- Utilizar un Content Delivery Network (CDN)
- Migrate to a high-performance hosting service
- Google’s PageSpeed Insights and GTmetrix will assist you with finding what truly slows down your site.
Ensure Mobile Optimization
Today, more than 60 percent of e-commerce traffic originates from mobile devices. Without a smooth mobile experience on your store, your rankings and sales can be negatively impacted.
Focus on:
- Responsive layouts
- Fast-loading mobile images
- Easy and thumb-centric navigation
- Easy-to-use buttons
- Large
Google adopts a ‘mobile-first indexing’ approach, which implies that it will check your “mobile site” before your “desktop site.” Therefore, your mobile site impacts your organic search visibility.
Crawl Errors and Broken Links Fixes
Crawling errors puzzle Google and de-value your site’s credibility. Periodically employ these tools:
- VERIFY YOUR DOMAIN
- Google Search Console
- Screaming Frog
- Semrush Site Audit
- Find problems with these considerations:
- 404 Errors
- Soft 404 pages
- Redirect Loops
- Duplicate Content
These problems are resolved, and it makes crawling easier and faster indexing on Google.
Use HTTPS for Security and Trust
There are Several Benefits
Google lately confirmed HTTPS as a search engine optimization factor. But more significantly, customers trust online stores with secured connections.
- Installing an SSL certificate
- Redirect All HTTP Pages To HTTPS
- Update internal links to use the secure site
This not only helps safeguard your customers but also impresses Google with your site’s security and trustworthiness.
6. Develop Quality Backlinks That Will Improve your Authority
Backlinks are still one of the most powerful factors for ecommerce SEO. The more valuable backlinks your store can get, the higher your domain authority will be and the easier it will be for you to rank on competitive product and category keywords.
Not all links are created equal. Regarding e-commerce, you will want links from:
- Niche industry publications
- Websites for product reviews
- Blogger and influencer
- Comparison Websites
- Brand directories
- Resource pages
- Resource
- Ecommerce Sites
- Product Review Outreach
Contact YouTubers, bloggers, and influencers who focus on your industry. Give them your product and have them review it and link back to your product page.
It works particularly well for:
- Beauty products
- Fitness Equipment
- Tech gadgets
- Home decor
- Kitchen appliances
These reviews usually have high rankings as well, so you get double the visibility.
- Brand Mentions and PR Features
Digital PR tools improve link-building efforts with highly authoritative sources.
Attempt these approaches:
- Introducing new product lines
- Publishing original data or trends
- Discussing founder interviews
- Pitching unusual stories to journalists
That’s because it’s highly likely that these PR-driven backlinks are going to be obtained from big
- Guest Posting
Identify sites that offer your category on articles and blogs. These sites allow guest posting. You will find links on these sites for different blogs or articles. Create content for blogs and articles on these sites.
Examples:
- A home decor store writes for interior design blogs.
- Pet accessories shop writes articles for dog training websites
- A fitness brand contributes articles to health and wellness magazines.
- It helps build credibility, referral traffic, as well as search engine rankings.
- Develop Shareable Content Assets
People will share and link to valuable information.
- Assets may include:
- Buying guides
- Infographics
- Trend reports
- How-to articles
- Comparison charts
These generate natural backlinks and will help your online store get visibility.
7. Optimize Your Ecommerce Blog for Top-of-Funnel Traffic
Many online businesses overlook the importance of blogging because it doesn’t result in a direct sale. However, it lays the groundwork for organic traffic because it retains people at the very beginning stages of buying.
The Importance of Ecommerce blogs
A blog may assist you with the following:
- Optimize for Informational and Long-Tail Keywords
- Answer pre-purchase questions
- Create topical authority within your industry
As a topical authority,
- Nurturing customers before they are ready to buy
- Earn natural backlinks
- Less dependence on advertising
Let’s see some more specific examples. Suppose you have an online business selling coffee makers. You could blog about
- “How to choose the best coffee grinder for home use”
- “Pour-over vs. French press: Which is better?”
- ‘Beginners’ guide to specialty coffee beans’
Similarly, people who read these articles are more likely to make purchases.
How to Optimize Ecommerce Blog Posts
Recommendation:
- Use secondary keywords relating to the product.
- Add internal links to product and category pages
- Use scannable formatting with headers and short paragraphs.
- Adding Product CTAs Organically: Use data and graphics
- Data and graphics have become. Yet, it would be better for search engine optimisation.
- Informational Content
Conclusion: Ecommerce SEO – The Only Way to Lasting Growth
Perhaps no platform has experienced as, Unlike online ads, which will no longer generate traffic once you are no longer paying for them, ecommerce SEO works exponentially. All your optimised pages, links, categories, and blogs build domain authority.
When you add:
- Smart keyword research
- Clean site architecture
- On-page optimization
- Technical SEO
- Back link building
- Content marketing
According
…and you build a system that will drive qualified traffic and generate revenue, even while you sleep.
So, put these tips into practice and monitor your data. E-commerce SEO isn’t an overnight solution, but once it ‘clicks,’ it’s an extremely lucrative business.
Rahul M.
B2B Service Provider