Are you spending time and money developing your website, but still not seeing significant traffic or search engine visibility?
There are competitors rising up on the search engine results pages (SERPs) while you are sitting there, unnoticed. This is frustrating.
This is what happens when a website is not properly optimized for search engines. Even if you have a stunningly designed website, you can still struggle to rank without moving beyond your current knowledge of what is stopping you from ranking.
Did you know? The majority of businesses do not achieve their full potential in an online world because they do not conduct professional SEO audits.
How do you help yourself reach your full potential on the web? By using an SEO audit service; which is a powerful resource that digital marketing experts will use to find and resolve the issues that are preventing your business from ranking on search engines.
What Is SEO Audit Service and Why It Matters
An SEO Audit Service is an exhaustive analysis of your website’s success in search engine results. An SEO audit will review your website’s technical SEO, on-page optimization, link building, as well as ways the human user accesses and uses your site. The best way to think of an audit is as the annual physical for the health of your website — identifying positive aspects and highlighting areas of weakness to address.
With the competitive nature of the online marketplace, if you want to outperform your competitors, SEO Audit Services are a prerequisite – not optional. Typically, when a professional agency starts an SEO strategy, they will conduct a full audit of the website for the best possible results from their SEO efforts.
Why Conducting an SEO Audit Service Is Crucial
As we know, search engines like Google are continually updating their algorithms to provide users of their services more speed, relevance, and improved user experience when using the search engines. Organic search accounts for approximately 53% of all website traffic, and many websites are missing out on enormous traffic potential because they don’t capitalise on organic search.
An SEO Audit Service is not just about checking items off a list; it is about investigating why your website is not performing to the level of your expectations, from pages loading slowly to broken links. Even the smallest of issues can prevent a website from ranking high.
Key Benefits of an SEO Audit Service
1. Identify Technical Issues
Technical flaws like slow page loads, broken hyperlinks, mobile responsiveness, and misdirects impede your site’s functionality. Technical audits through SEO audit services reveal potential issues and address them quickly, improving visitor experience and search engine rankings.
2. Optimize On-Page SEO
To entice organic visitors to your site, you must ensure that your content is optimally optimized for search engines. SEO audit services analyze keyword usage, Meta tags, internal links, and URL structures to make sure your content is relevant, current, and arranged properly for maximum exposure by search engines.
3. Strengthen Backlink Profile
Not all backlinks give your website value. Links identified by search engines as being low-quality or harmful to your site will negatively impact your ranking results. A professional SEO audit service will review your backlink profile, remove harmful links, and create a stronger link building strategy.
4. Enhance User Experience (UX)
The user experience of visitors to your website has a direct effect on how well you rank in search engines. An SEO audit service analyzes your bounce rates, time spent, and mobile usability by reviewing your current metrics. By optimizing all three of these areas, you will not only keep your visitors on your site longer but also increase their willingness to convert to customers.
5. Stay Competitive
Competitors who regularly have SEO audits performed on their sites have a significant competitive advantage. By working with an SEO audit service, you can compare yourself against competitors to identify weaknesses in your business and implement strategies to outperform them.
Why a Technical SEO Audit Service Is Essential
In order to identify any hidden problems within your site’s structure, a technical SEO audit service thoroughly investigates your website.
1) Crawlability and Indexing
This is where you make sure all of your site’s content can be accessed and crawled by search engines.
2) Website Speed
Faster websites generally result in a better user experience, and therefore will rank higher in the search engines.
3) Mobile Optimization
As the number of people using mobile devices continues to grow, having a website that looks good on mobile will help to capture this market.
4) Security/HTTPS
Properly encrypting your website is important in protecting it from being hacked, and at the same time will improve your site’s ranking in the search engines.
Types of SEO Audit Services
There are various types of SEO audit services which take a look at your website in different ways and therefore provide different information.
1) Technical SEO Audit Services
It focuses on backend issues affecting search performance, such as crawl errors, slow speed, broken links, and mobile usability.
2) On-Page SEO Audit Services
It analyzes each page of your website for keyword optimization, meta tags, headings, internal linking, URL structure, and image optimization to help improve your website’s visibility in the search engines.
3) Off-Page SEO Audit Services
Off-page SEO audits look at things outside of your website, such as backlinks, domain authority, and social signals. Off-page audits will help to identify toxic backlinks and other opportunities to continue building your authority in your industry.
4. Content SEO Audit Service
This service analyzes the quality, relevance, and user engagement level of your website content. It makes sure your website content aligns with what searchers expect from websites (search intent), uses keywords properly, and is readable so your audience remains engaged with your website’s content.
5. Local SEO Audit Service
If your business serves local customers, our Local SEO Audit Service is a must-have! We evaluate your Google Business Profile, check if your NAP (Name, Address, Phone number) is consistent across all platforms, evaluate local citations, check review ratings from customers, and optimally use local keywords to help you achieve better rankings in local search.
6. Competitor SEO Audit Service
Find out what your competitors are doing to achieve success! Our Competitor SEO Audit Service will analyze your competitors’ SEO approach, analyze their backlink profiles, identify the best performing keywords, evaluate their overall content strategies, and ultimately help you identify areas of opportunity to beat your competition.
7. eCommerce SEO Audit Service
This service is specialized for eCommerce stores. An eCommerce SEO Audit will analyze your product pages, category structure, navigation and schema markup, customer review ratings, and conversion elements of your eCommerce store to increase visibility and increase sales.
8. Mobile SEO Audit Service
The importance of mobile-friendly websites cannot be overstated! Our Mobile SEO Audit Service analyzes how your website performs on mobile devices. It ensures your website is responsive, your website loads quickly, and your site’s overall mobile user experience is smooth to maximize your capture of the growing number of mobile users.
9. SEO Link Audit Service
Do you want to know if any of your backlinks may harm your authority, trust, and rankings? Our SEO Link Audit Service will analyze your entire backlink profile to identify low-quality or spammy links that could be negatively impacting your website, and give you insight into how to develop a better link-building strategy.
Tools Used in Our SEO Audit Service
Conducting a thorough SEO audit requires professional tools to accurately identify issues and opportunities:
- Google Search Console & Google Analytics:
These tools help monitor search performance, traffic sources, click-through rate (CTR), indexing errors, and how users behave on your website. They show which pages perform well and which need improvement.
- SEMrush & Ahrefs:
Used for analyzing backlinks, tracking keyword rankings, checking site health, and studying competitor strategies. They help identify ranking opportunities and harmful links.
- Screaming Frog SEO Spider:
This tool crawls your website to detect broken links, duplicate content, missing meta tags, redirect issues, and other technical SEO problems.
- GTmetrix & Google Lighthouse:
These tools measure site speed, Core Web Vitals, and overall performance. They help identify what’s slowing down your website and affecting user experience.
- Yoast SEO (for WordPress):
A plugin that helps optimize meta titles, descriptions, keyword placement, readability, and XML sitemaps to maintain strong on-page SEO.
Common SEO Audit Mistakes to Avoid
Generally, during an SEO audit there will be mistakes that can inhibit a website from obtaining its maximum potential. Here are the top things to avoid doing:
- Technical SSH Errors
An audit often analyzes only the content of a site ignoring any backend issues with the website, including crawl errors, slow speed, or duplicate pages that can affect rankings drastically.
- Mobile Usability
A website that is not mobile-friendly, and with mobile-first indexing will have lost traffic and rankings. Always evaluate a site’s responsiveness and usability, no matter the device.
- Duplicate Content
Search engines will be confused by duplicate content which can affect the ranking of a site negatively, therefore it is important to make sure you are using any audit tools to identify and fix duplicate pages, meta tags and title conflicts.
- On-page SEO
Not considering SEO on the webpage regarding meta titles, descriptions, headings or internal linking will have a negative effect on a site’s visibility so it is important every page has unique, optimized content and structure.
- Ignore Backlinks
Backlinks are important to establish your authority in a niche; however, having low-quality or spammy backlinks may result in penalties. Always ensure that you do a backlink audit to confirm a quality and strong backlink profile.
- Core Web Vitals
Site performance will be determined by measurements of loading speed, interactivity, and visual stability of a site. Therefore, regularly check and improve the above three metrics to achieve the best site performance.
- Disregarding Content Quality
Outdated, low-quality or poor performing content will reduce engagement and authority. Use content audits to evaluate readability, engagement, and the number of keywords for alignment.
- Failing to Conclude Competitor Analysis
Gaining an understanding of how competitors use strategies will help you identify opportunities and closing gaps. Don’t forget to benchmark your competition.
- Ignoring Local Search Factors
In order for local companies to rank well in local searches they must ensure that their information (Name, Address, Phone Number [NAP]), Google Business Profile, citations and reviews are accurate.
Why Choose Bloom Agency for Your SEO Audit Service
Bloom Agency provides a complete SEO audit service with over a decade and a half of experience in assisting businesses with their rankings. Their audit process not only identifies issues but also gives practical recommendations for remediation.
- Your website is assessed along four technical components: the technical audit, the on-page audit, the off-page audit, and the content audit.
- Bloom Agency creates customized solutions for you to help achieve your business objectives.
- They provide clear reporting with step-by-step recommendations.
- They provide ongoing assistance throughout your SEO process.
If your site’s performance is lacking, a professional SEO audit service from Bloom Agency will identify the gaps and deliver maximum visibility online.
Frequently Asked Questions
1. What is an SEO audit service?
An SEO audit service analyzes your website to identify technical, on-page, and off-page issues that affect search rankings and traffic.
2. Why do I need an SEO audit service?
An SEO audit service helps uncover hidden errors, improve website performance, and boost organic visibility in search engines.
3. How often should I get an SEO audit service?
It’s recommended to conduct an SEO audit service every 6 months or after major website updates.
4. What does a technical SEO audit include?
It covers crawl errors, site speed, mobile optimization, indexing issues, HTTPS security, and Core Web Vitals.
5. Can an SEO audit service increase traffic?
Yes. By fixing identified issues, an SEO audit service can improve rankings and drive more organic traffic.
Rahul M.
B2B Service Provider