In real estate many people have different budgets, lifestyles, needs and priorities when purchasing a property. For example, someone looking to purchase a 1BHK apartment will likely be looking for an entry level property. Someone looking to purchase a 2BHK apartment will likely be a family and will care about space, transport and facilities. Those wanting to purchase luxury properties will likely care about the luxury amenities, exclusivity, location and investment value. At Bloom Agency we help builders and developers target different audiences with our real estate lead generation in Mumbai through SEO, Google Ads, Social Media Marketing, Landing Page Optimisation and conversion strategies. Creating separate funnels for different properties will help developers target the right audience with the right messages.

Why Developers Should Create Separate Funnels?

Using the same message and landing page for all property types may impact your marketing. As different people will care about different features, price and lifestyle. People wanting to purchase entry level properties will likely care about affordability and mortgage options. Families will likely care about extra bedrooms, security and schools. Those wanting luxury properties will likely care about luxury specifications, privacy and luxury amenities. By creating separate funnels you will be able to personalise your message, and make your team more efficient with their ad spend, by knowing which property types are getting the best enquiries.

1. 1BHK Marketing Funnel

Those wanting to purchase 1BHK apartments will typically be young professionals, first time buyers, newly weds or looking for a small investment. They will typically care about affordability, location, transport and practical amenities.

Awareness

Google Ads, Social Media and SEO content will help target those looking for affordable apartments.

Target keywords such as:

• Cheap 1BHK Flats in Mumbai
• 1BHK Apartments near Metro Stations
• Cheap Flats for First Time Buyers
• 1BHK Flats For Sale in Mumbai

Social media ads can show the starting price, transport links and what properties are available.

Consideration

Create a 1BHK landing page with Floor Plans, carpet area, images of the project, amenities, location benefits and indicative pricing. Include helpful information on how to book and payment methods.

Conversion

Create simple enquiry forms with clear calls to actions such as “Check 1BHK Availability” and “Schedule a Site Visit.” Include options to download brochures and contact via WhatsApp.

2. 2BHK Marketing Funnel

Those wanting to purchase 2BHK apartments will typically be families, working couples or upgrading from a smaller property. They may care more about comfort, local facilities, security and easy access.

Awareness

Create campaigns around people searching for;

• 2BHK Flats in Mumbai
• Family Apartments For Sale
• 2BHK Flats Near Schools
• Ready To Move In 2BHK Apartments

Use geo-targeting to reach those looking for properties in specific areas.

Consideration

Create a 2BHK landing page with information on the layout of the property, size of rooms, storage, parking, amenities, local schools, hospitals and transport links. Create blog posts around family friendly areas and important considerations when purchasing a 2BHK to drive organic traffic.

Conversion

Encourage people to ask for detailed Floor Plans, compare available properties or book a visit. Use clear calls to actions such as “Explore 2BHK Floor Plans” and “Book Your Family Site Visit”.

3. Luxury Apartment Marketing Funnel

Those looking to purchase luxury apartments will have different expectations. They may care about the design, privacy, luxury facilities, location, exclusivity and personal service. They may take longer to research and decide.

Awareness

Use high quality visuals, Google Ads, Instagram and LinkedIn to target the right people.

Target keywords such as;

• Luxury Apartments in Mumbai
• Luxury Flats For Sale in Mumbai
• Luxury Properties with Private Amenities
• Luxury Apartments in South Mumbai

Use high quality images, design videos and walk throughs to show how the property is positioned.

Consideration

Create a luxury property landing page with luxury specifications, design, amenities, location benefits and available properties. Use high quality videos and virtual tours to help potential customers understand what it will be like.

Conversion

Offer private consultations, personal property presentations and exclusive visits. Use calls to actions such as “Request a Private Consultation” rather than general enquiry buttons.

4. Target Different Audiences

Avoid using one campaign for all property types. Create separate Google Ads and social media ad sets for 1BHK, 2BHK and luxury properties.

Each should include:

• Target audience
• Keywords
• Message
• Images and videos
• Landing page
• Conversion

For example, your cheap 1BHK campaign can include information on price and transport links, whilst your luxury campaign can include information on luxury design and exclusive facilities. This will help you create more relevant ads and know which audiences are responding to different messages.

5. Retargeting

Not everyone will make an enquiry on their first visit. Some people need more time to compare properties, budgets and location. Retargeting will help you target those who are eligible to visit your website with relevant ads.

For example, if someone visits your 2BHK project page they will see ads with information on Floor Plans or site visits. If someone visits your luxury properties they will see walk throughs or information on luxury facilities. Ensure you follow the correct consent, privacy and advertising guidelines.

6. Manage Leads

Once you have generated leads you need to have an organised system in place. Using a CRM will help your sales team sort the leads into categories based on the property type, budget, location and when they are looking to purchase. Automate messages to thank them for completing the form and provide information on the project. Sales should then contact them with a personalised message.

For example, if they have enquired about a 1BHK they may need information on affordability. Whilst someone looking to purchase a luxury property may prefer a Private Consultation.

7. Monitor Each Funnel

Monitor each funnel to see how they are performing. Using Google Analytics 4, Google Ads and CRM reports will help you see;

• How much traffic you are getting for each property type.
• How well your landing pages are converting.
• How much it is costing you per enquiry.
• How many quality leads you are generating.
• How many site visits you are getting.
• How well your leads are converting into bookings.

This will help you understand which property types are attracting the right people and where you need to adjust your marketing budget.

How Bloom Agency Can Help Developers Create Effective Marketing Funnels?

At Bloom Agency we help real estate businesses create effective digital marketing strategies. We help with SEO, Google Ads, Social Media Marketing, Landing Page Optimisation and Conversion Tracking. Our real estate lead generation in Mumbai strategy will help you understand what people are looking for and create separate campaigns for each property type. From keyword research, targeting the right audience, creating dedicated landing pages and optimising your enquiry forms we will help you target the right people looking to purchase properties. We will also ensure your campaigns are performing well, generating quality leads and conversion opportunities.

Conclusion

Creating separate marketing funnels for 1BHK, 2BHK and luxury properties will help developers target different audiences. Each property type will require a different audience, message, landing page and conversion strategy. Using personalisation, retargeting, managing your leads and monitoring will help you create more effective marketing and generate more relevant leads.

Bloom Agency can help builders with our professional real estate lead generation in Mumbai strategy to help boost their digital presence, target potential customers and create effective property marketing.

FAQ

1. Why should developers create separate funnels for different property types?

Different people will have different budgets, preferences and priorities. Creating separate funnels will help you create relevant campaigns and generate quality leads.

2. What marketing channels work best for 1BHK and 2BHK properties?

Google Ads, local SEO, social media ads, property landing pages and retargeting can help you target potential customers.

3. How can I target people wanting luxury properties?

Use high quality visuals, targeted advertising, virtual tours, detailed property pages and personal consultation options.

4. What is the purpose of landing pages in real estate marketing funnels?

Dedicated landing pages provide property specific information, answer questions and encourage people to make relevant enquiries.

5. How can Bloom Agency help with real estate lead generation in Mumbai?

We use SEO, advertising, social media marketing, landing page optimisation and conversion tracking to help developers target the right people looking to purchase properties and generate quality leads.