Who Can Help Me Fix Shopify SEO Issues and Improve Google Rankings?

As a Shopify business owner, you will recognize that it is more than just uploading products, designing beautiful pages and providing payments. Without your store showing up in Google search engine results, despite the amazing products that you might have as well as a professional looking website, it could prove hard to get customers. This may lead to low organic traffic, poor keyword ranking and poor product visibility. This is very common in small-scale eCommerce businesses. Although there are numerous built-in SEO features in Shopify, this does not mean that you are going to get good rankings on Google.

A Shopify SEO expert or an SEO agency that specialises in ecommerce SEO can assist in determining the reason behind the problem and developing a strategy to increase visibility for your website. With professional Shopify SEO services, your product pages can be optimised, your website performance can be improved, and targeted traffic can be driven to your website. Let’s see some problems with Shopify SEO and how the right experts can help you.

What Are the Most Common Shopify SEO Issues Affecting Google Rankings?

Before seeking out an SEO specialist for your Shopify site, it would be wise to have knowledge of the reasons behind your online store’s poor performance in Google.

1. Poor Keyword Research and Targeting

Keywords tell search engines what type of information is available on your website and what kinds of searches are best matched with that information. If the targeted keywords by your website are irrelevant or very competitive, there will definitely be a problem in reaching the desired audience.

For example, when a skincare company targets only the keyword “skincare products,” it will not be able to fight against the other competitors in the field. It would be better for such a company to focus on more specific keywords like “organic face moisturiser for sensitive skin” in order to reach people with particular buying intentions.

Solution:

• Learn about the suitable keywords through Google Keyword Planner, Ahrefs, or Semrush.
• Focus on the long-tail keywords that represent search intent of the customers.
• Use the primary and secondary keywords in the descriptions of products.
• Do not use the same primary keyword on different pages.
• Implement separate strategies for keywords for product webpages, collections, and blog articles.
• Metrics to Track: Rankings, Impressions, Organic Clicks, CTR.

2. Duplicate Content and Missing Meta Tags

The condition where multiple pages have identical or nearly identical content appearing on them constitutes duplicate content, which will confuse the search engine about choosing the correct page for appearing in search results. Poorly or incorrectly created title tags and meta descriptions can restrict Shopify stores’ ability to get clicks from the searches.

Solution:

• Write your own description instead of copying the description from the manufacturer.
• Generate titles for all crucial pages.
• Create a meta description of your page showing its importance.
• Fix any duplicate URL issue along with setting canonical tags.
• Avoid keyword stuffing in title and meta description tags.

3. Slow Website Speed and Poor Mobile Experience

Website loading speed is very important for user experience. It the loading time of the pages is very high, the users will be less likely to investigate your online store. Large images of products, unnecessary applications, large themes, and third-party scripts may influence the speed of your Shopify store.

How to fix it:

• Optimize images without changing their quality.
• Remove unnecessary Shopify applications.
• Use a lightweight Shopify theme.
• Optimize third-party scripts.
• Test the performance of the website with Google PageSpeed Insights.
• Measure Google Core Web Vitals such as Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).

4. Technical SEO and Indexing Problems

Technical SEO problems could prevent Google from discovering, crawling, and indexing critical pages.

Technical SEO problems include:

• Broken links, incorrect canonicalization, blocked pages, and indexing problems.
• What is to be done about this problem?
• Upload your Shopify XML sitemap to Google Search Console.
• Fix all important indexing problems that you have.
• Check your robots.txt file settings for access to your important pages.
• Fix broken internal links.
• Check canonicalization of product and collection pages.
• Add important structured data for your products.

Who Can Help You Fix Shopify SEO Issues?

In case one fails to diagnose and solve such challenges, then there would be a requirement for diverse professionals who can help out based on the nature of the website in question.

1. Shopify SEO Specialist

The Shopify SEO expert understands the platform and knows what kind of SEO work is required for the ecommerce sites. He can conduct an audit of the site, identify the reasons for poor ranking and optimize the pages that require SEO.

The most common activities of a Shopify SEO expert include:

• Conducting Shopify SEO Audit.
• Conducting Keyword Research for Products and Collections.
• Title Tag Optimization, Meta Description Optimization, URL Optimization.
• Internal Linking and Website Navigation Optimization.
• Technical SEO and Indexing Issues.
• Keyword Rank Tracking and Organic Traffic Analysis.
• The Shopify SEO expert will be the best choice for you if you have SEO problems specific to the platform.

2. Ecommerce SEO Agency

E-commerce SEO agency provides more advanced SEO services to those companies that need to boost their online presence step by step. Instead of focusing on specific problems of the website, an agency will develop an advanced strategy including technical SEO, content marketing, keyword research, and link building.

Here is what kind of services may be provided:

• Technical SEO audit and implementation.
• Optimization of product and collection pages.
• Competitor and keyword research.
• Development of SEO content strategy and blog writing.
• Link building and digital PR campaigns.
• Performance monitoring and monthly reporting.

For small companies that have future plans of development, collaboration with a professional agency will let them learn many SEO skills at once.

3. Freelance SEO Consultant

The services of a freelance SEO consultant can be a suitable option for businesses with small budgets or special optimisation requirements. These consultants normally work on one project at a time.

Some of the services they can provide include the following:

• Keyword research and competitor analysis.
• SEO audit of your website.
• On-page SEO optimization.
• Advice for content optimization.
• SEO performance review.

This option will be helpful if you already have a staff member managing your Shopify site.

4. Shopify Web Developer With SEO Knowledge

However, there are situations whereby Shopify SEO challenges can be caused by the building of the website rather than the content. This means that having structural issues within the themes, extra codes, and other technical configuration issues can affect the performance of the website.

The right Shopify developer with SEO skills can help solve the following issues:

• Technical issues as a result of the theme.
• Making the website more mobile-friendly.
• Website loading issues.
• Structured data implementation.
• URL and canonical technical issues.
• Website navigation improvement.

Once again, the right professional to use will be determined by the problem to be solved. This is because content-related issues need SEO experts while theme-related technical issues need Shopify developers.

How Can Professional Shopify SEO Services Improve Your Google Rankings?

After you have chosen the professional who will assist you with your SEO, a strategy will be set in order to optimize your Shopify website. Professional SEO services will assist in optimizing your website.

1. Conduct a full Shopify SEO Audit

Beginning your SEO optimization with an audit will allow you to identify all the problems you have at present within your website.

The things that will usually be included in a good SEO audit are:

• Site structure.
• Technical SEO.
• Ranking keywords.
• Duplicate content.
• Metadata errors.
• Broken links or redirects.
• Competitor SEO.
• Mobile optimization.

Let’s say that your collection pages are not being indexed through Google. You will be able to understand where the problem lies from an SEO audit.

2. Optimize Product and Collection Pages

Product and collection pages are one of the key pages on which an ecommerce website should focus.

An expert SEO specialist will be able to optimize your product pages as follows:

• Create descriptive and keyword-filled product titles.
• Make your product descriptions useful and informative.
• Include relevant keywords into headings.
• Optimize images (filenames and alt tags).
• Make meta titles and descriptions engaging.
• Create internal links to the corresponding product categories.

In place of a common product title “Gold necklace” the jewellery store might create a descriptive product title such as “Lightweight gold necklace for everyday wear”.

3. Technical SEO Improvements

Technical SEO is going to help you ensure that your site is accessible to and properly indexed by search engines.

Some technical optimizations will include:

• Fixing broken links and wrong redirections.
• Checking robots.txt and sitemaps.
• Checking canonicalization.
• Ensuring mobile responsiveness.
• Enhancing site speed.
• Adding Product, Breadcrumb and other appropriate types of structured data.

This will make your site technically solid.

4. Content Marketing and Backlinks

An additional good strategy to attract potential customers through organic search is the creation of content that is beneficial to customers. An SEO firm can generate blog topics based on frequently asked questions, product comparisons, buying guides, and industry trends.

For instance, a Shopify store dealing with skincare products can generate blogs such as:

• How to Select the Right Moisturiser.
• Benefits of Organic Skincare Products.
• Skincare Ingredients to Consider.
• Backlinking will also aid in building the authority of your website.
• Backlinks can be gained from other sites that are relevant and trustworthy.

This can be achieved through guest posting, digital PR, and partnerships with industry players. It is always crucial to consider quality and relevant backlinks.

How to Choose the Right Shopify SEO Agency for Your Business?

Selecting an SEO agency is a crucial business decision that requires you to choose an agency that not only understands your e-commerce objectives but also offers you a practical plan.

Consider the following factors before hiring one.

Inquire about Their Previous Work. Find out if they have any experience working with Shopify websites in your niche. Ask for previous examples of their SEO work and the benefits they were able to get from it.

Understand Their SEO Approach

It is important for them to have a clear description of how they intend to optimize your website.

There are some of the questions to ask which include:

• How do you plan to identify Shopify SEO problems of my website?
• How do you intend to perform keyword research?
• Will you optimize pages like product and collections pages?
• How will you improve my technical SEO?
• How often will I get my performance reports?

Avoid agencies that make unrealistic promises of ranking on Google.

Check Their Reporting and Communication

SEO requires regular reporting and optimizing. They should provide you with reports that are easy to understand and should contain information about their activities. It should be regarding issues such as organic traffic, keyword ranks, impressions, clicks, conversion and many more.

What SEO Metrics Should You Track After Optimising Your Shopify Store?

Hiring an SEO professional is only one part of the process. You should also understand how to measure whether the strategy is delivering results.

Here are some important SEO metrics to monitor:

Do not evaluate SEO performance through rankings alone. Increased organic traffic is valuable, but the ultimate business objective is to attract relevant visitors who explore products and make purchases.

Why Should Small Shopify Businesses Invest in SEO Early?

SEO can prove to be a useful channel for acquiring customers for small ecommerce businesses in the long run. Where traffic in paid advertising relies on ongoing spending on the advertisements, organic search can keep bringing traffic to optimised pages over time.

Here are some advantages of SEO:

• Gain organic visibility: Help customers find out about your products through Google searches.
• Decrease reliance on paid advertising: Build another channel for bringing traffic to your website.
• Get high-intent customers: Target people who are looking for your products.
• Increase brand credibility: Content and search visibility can increase the trust of the customers.
• Help in long-term growth: Lay down an SEO foundation that can scale up as the product catalog grows.

For instance, a small fashion store can focus on certain searches like “cotton kurti sets for women” rather than competing right away for broad keywords like “women’s clothing”.

Conclusion

Low rankings by Google, low traffic, and low visibility for the products are not a sign that there is something wrong with the products and the company. One possible cause is technical problems along with a lack of keyword and page optimization.

A competent specialist in SEO will be able to diagnose all the problems and create a suitable strategy considering particular features of your website. Technical SEO analysis, product page optimisation, content marketing, link building – every single step makes your presence in the ecommerce sphere stronger. It is worthwhile to invest in professional SEO services for Shopify to increase your chances of becoming more visible online.

Ready to enhance your rankings on Google and get higher traffic to your Shopify store?

Contact Bloom Agency and we’ll work on identifying SEO problems and strengthening your ecommerce website.

Frequently Asked Questions (FAQs)

1. Who can I employ to fix my Shopify SEO issues?

An experienced Shopify SEO Specialist, Ecommerce SEO Agency or Freelance SEO Consultant can help you discover technical issues within your site, improve your product pages, optimise your keywords and create strategies to improve your Google rankings.

2. How much does Shopify SEO cost?

The cost of your Shopify SEO will depend on the size of your store, level of competition, technical SEO requirements, number of product pages and optimisation required. We can provide you with an individual SEO proposal based on your goals and budget.

3. How long will it take to improve my Shopify store rankings?

Improving your Shopify store rankings will generally take several months. It will depend on your website, competition for keywords, quality of content and level of optimisation. It is important to consistently work on your SEO.

4. Why isn’t my Shopify store showing up in Google?

Your Shopify store may not be appearing due to indexing issues, incorrect robot.txt settings, lack of content, technical issues and poor keyword optimisation. Use Google Search Console to check for any issues with your indexing.

5. Can professional Shopify SEO help me increase sales online?

Yes. Professional Shopify SEO can help to improve your product visibility, attract targeted organic traffic, optimise your product and collection pages and improve the shopping experience. This can give more opportunities to turn your website visitors into paying customers.