How Do I Find Shopify SEO Experts for a New Ecommerce Store?
Opening a new ecommerce store in Shopify is a great experience for any small business owner. You have picked your product range, designed your website, created your product descriptions, and got your store ready for customers. But there is one question that needs to be answered: how are potential customers going to find your store on Google?
As you might know, a brand new ecommerce website cannot receive organic traffic automatically. Even if you have nice product pages and user-friendly interface, your store might have troubles getting visibility if there is no proper search engine optimization (SEO) implemented.
That’s why finding the best Shopify SEO expert is so crucial in such cases. An experienced specialist will help you create a good SEO foundation for your online business, optimize your website for appropriate search queries, and get potential clients even if you don’t use paid traffic only. But how do you find the right person who knows about Shopify and peculiarities of new ecommerce websites? This guide will help you with this question and tell everything you need to know before making a decision.
Why Does a New Ecommerce Store Need a Shopify SEO Expert?
SEO is not an area which needs to be looked at after you encounter traffic troubles with your Shopify store. Using correct strategies from the start can help avoid typical errors and build a good foundation for further development. An SEO specialist who works with Shopify knows how ecommerce sites function and how search engines discover, crawl, and index them. There are several factors that make using such a specialist beneficial for your startup.
1. Build a Strong SEO Foundation
A brand new shop on Shopify requires an organised website that will be easy for search engines and visitors to go through.
An SEO specialist will be able to:
- Design an effective website architecture.
- Structure product and collection pages.
- Optimise URL addresses and headings.
- Implement XML sitemap and check indexing.
- Create internal links between interconnected pages.
- Prevent any technical problems from occurring at all.
For instance, in case you have an online store selling clothes, your website may feature such collection pages as women’s clothing, men’s clothing, ethnic clothing, and accessories.
2. Target the Right Keywords From the Beginning
Conducting keyword research helps you determine which keywords your prospective clients will use to search for your product on the Internet. A common blunder made by new business owners is to focus on high competition keywords without taking into account the authority of their websites. An experienced SEO specialist will be able to come up with long-tail keywords that can actually work.
For example:
| Broad Keyword | More Specific Keyword |
|---|---|
| Skincare products | Organic skincare products for dry skin |
| Women’s shoes | Comfortable women’s walking shoes |
| Jewellery | Lightweight gold earrings for daily wear |
| Home decor | Handmade wooden home decor items |
Targeting specific search queries can help a new ecommerce store reach customers with clearer purchasing intentions.
3. Improve Product Page Visibility
Product pages are critical for ecommerce SEO as they provide information on what products your company sells.
A Shopify SEO expert can assist you in:
- Writing unique product descriptions.
- Keyword optimisation of product titles.
- Creating compelling meta titles and descriptions.
- Adding descriptive image alt text.
- Optimising product page headings.
- Including helpful internal links.
- Using correct Product schema markup.
Effective product pages can boost relevance in search engines and inform customers about product features and specifications.
Where Can You Find Shopify SEO Experts for Your Ecommerce Store?
Once you know why SEO is important, the next step is to find professionals to manage your optimisation.
1. Google
One of the easiest ways to find agencies and consultants offering Shopify SEO services is to search Google.
Use search terms such as:
- Shopify SEO Expert (Ecommerce)
- Shopify SEO Agency
- Ecommerce SEO Consultant
- Shopify SEO Services (for small businesses)
- Shopify Technical SEO Specialist
Check out the agencies websites and look at their services, case studies, testimonials and experience within the industry.
Don’t just pick the first agency that comes up. Compare the experience, strategy, transparency and knowledge they have about your requirements.
2. Freelance sites
Freelance sites can be a great way to connect with individual SEO specialists for your small business.
Some popular sites are:
- Upwork – Find Shopify SEO Consultants, Technical SEO Specialists and Ecommerce Marketers.
- Fiverr – Find individual SEO services such as keyword research, website audits and on page SEO.
- Freelancer – Compare quotes from professionals offering Ecommerce SEO.
Look at their past work, reviews, comments and how they communicate.
Ask them to explain what they will provide clearly. Don’t just go for a package based on how many keywords/backlinks they promise.
3. LinkedIn
LinkedIn can help you find experienced Ecommerce SEO specialists and digital marketing agencies. Search for terms such as Shopify SEO Specialist, Ecommerce SEO Expert or Technical SEO Consultant. Look at their experience with Shopify SEO, past Ecommerce projects, recommendations, certifications, articles, knowledge of SEO tools. You can also reach out to professionals to get an idea of what they offer.
4. Ask for recommendations
Asking other Ecommerce entrepreneurs can help you find trustworthy SEO professionals. Get in touch with owners of Shopify stores, Ecommerce communities and business networking groups. Ask how they have found working with SEO agencies, how they communicate, what they report and the results they have seen. Keep in mind that a large Ecommerce brand may not be the best choice for a new business.
What Skills Should You Look for When Hiring a Shopify SEO Expert?
Not every SEO professional will be able to bring the same level of knowledge of e-commerce or Shopify. Understanding the skills required will help you make an informed decision.
Shopify Knowledge
SEO experts should understand the following areas of Shopify:
- Product pages, collections, navigation, URLs, sitemaps and canonical tags.
- Common SEO issues such as duplicate URLs and theme issues.
- Keyword Research & Competitor Research
An experienced SEO specialist should know how to research keywords relevant to your products, audience and competitors.
They should be able to:
- Identify primary and secondary keywords.
- Conduct keyword research for long tail keywords.
- Analyse competitors keywords.
- Understand search intent.
Identify keyword opportunities for products and collections.
Technical SEO
Technical SEO ensures that search engines can crawl and understand your website.
Look for professionals who understand:
- Crawling and indexing.
- XML sitemaps and robots.txt.
- Canonical tags.
- Website speed.
- Responsive design.
- Schema.
- Broken links and redirects.
- Content Creation & On Page SEO
Your SEO expert should know how to create content that is useful and keyword focused. Optimising product descriptions, category pages, blogs, headings and meta data.
For example, if you have an online skincare store you could create informative blogs around ingredients, skincare regimes and product choices to attract people who are researching skincare solutions.
How to Evaluate a Shopify SEO Expert Before Hiring?
Finding professionals is easy, but selecting the right one requires careful evaluation. Before signing an agreement, ask questions that help you understand their working process.
| Questions to Ask | Why It Matters |
|---|---|
| Have you worked with new Shopify stores? | Checks experience with newly launched businesses |
| Can you share previous ecommerce projects? | Helps evaluate practical experience |
| How do you conduct keyword research? | Reveals their keyword strategy |
| Do you provide technical SEO audits? | Checks their ability to identify website issues |
| How will you measure SEO performance? | Establishes clear performance indicators |
| How frequently will you share reports? | Ensures transparency and accountability |
Examine Their Past Projects
Request a project portfolio to demonstrate their ability to increase the organic visibility of their clients.
Do not focus only on rankings screenshots. Make sure that they can tell you:
- What were the initial SEO problems with the website?
- What actions did they undertake to optimize it?
- How did organic traffic and search impressions change?
- Did conversions and organic revenue improve, if measurable?
- How long did it take to achieve the result?
A professional can explain what they do, instead of just boasting with impressive numbers.
Learn Their SEO Strategy
Request a consultation prior to hiring, during which they will talk about your store. A professional needs to learn about your products, target audience, competitors, business goals, and budget before recommending an SEO strategy. Do not listen to those who assure you of first-page rankings and thousands of backlinks in a few days. SEO is a continuous process and its results depend on many factors.
What Should Shopify SEO Services Include for a New Ecommerce Store?
When comparing SEO providers, make sure their services cover the essential areas required to build your website’s organic visibility.
Here are the important activities to look for.
| SEO Activity | What It Includes | Business Benefit |
|---|---|---|
| Shopify SEO Audit | Identifying technical and on-page issues | Establishes an optimisation roadmap |
| Keyword Research | Finding relevant customer search queries | Helps target potential buyers |
| On-Page SEO | Optimising titles, headings, and descriptions | Improves page relevance |
| Technical SEO | Fixing indexing, crawling, and performance issues | Supports search engine accessibility |
| Content Marketing | Publishing blogs and buying guides | Attracts informational traffic |
| Link Building | Earning relevant backlinks | Supports website authority |
| Performance Monitoring | Tracking rankings, traffic, and conversions | Measures SEO progress |
For a new ecommerce business, the priority should be establishing a technically sound website, targeting relevant keywords, and optimising important product and collection pages before expanding into more advanced SEO activities.
How Much Do Shopify SEO Services Cost for a New Ecommerce Business?
Price for Shopify SEO Services Depends On Size Of Store, Number Of Products, Keyword Competition, Technical Aspects And Amount Of Ongoing Support A new launch store may need a smaller SEO project, while an expanding ecommerce company would require constant optimisation and content marketing services.
Take into consideration the following aspects when comparing different proposals:
- Size of the Website: Hundreds of products may lead to greater SEO work.
- Competition: Very competitive industries may require larger SEO plans.
- Technical aspects: Website complexity may affect the cost of implementation.
- Content: Blogs, product pages and category content need resources.
- Ongoing support: Reporting and link building may impact on price.
Instead of opting for the least expensive package, compare deliverables, experience and amount of work needed. An honest proposal would give you clear description of deliverables, exclusions and how the performance would be measured.
How Can You Measure the Performance of Your Shopify SEO Expert?
Hiring an SEO expert does not mean the end of the process. One needs to continuously assess whether the optimization is aiding in achieving the set objectives.
The following tools can help monitor your Shopify store’s performance.
1. Google Search Console
Utilize Google Search Console to track:
- Search Impressions and Clicks.
- The keywords used by people visiting your site.
- The average search position.
- Crawling and indexing problems.
- Search performance per page.
2. Google Analytics 4
Google Analytics 4 helps determine how visitors behave once they arrive on your shop.
Track:
- Organic Website Sessions.
- Page Engagement of Products.
- The Add to Cart events.
- The Checkout Process.
- Conversions and ecommerce revenues.
3. Google PageSpeed Insights
Google PageSpeed Insights tool can help assess site performance and Core Web Vitals. It will be able to recognize ways to enhance speed, responsiveness, and visual stability. Review these metrics regularly with your SEO specialist to see if your strategy works.
Conclusion
Hiring the right SEO specialist for your newly created ecommerce store is one of the major tasks that you have to consider. Everything you do from keyword research and technical SEO to product page optimization and content marketing is going to affect the SEO of your website.
Instead of waiting until you encounter traffic issues, begin with creating a solid SEO foundation. Hire an SEO specialist according to his or her experience in working with Shopify, technical skills, experience in other similar projects, reports, and understanding of your business objectives.
Professional SEO assistance will allow your new store to get more relevant visitors, create credibility, and gain prospects for future growth. Need a professional team to optimize your Shopify store’s SEO? The specialists from Bloom Agency will assist you in developing an SEO strategy that fits the needs of your ecommerce store. Check out our Shopify SEO services!
Frequently Asked Questions (FAQs)
1. How can I find a good Shopify SEO expert?
Shopify SEO experts can be found through Google, LinkedIn and freelance sites like Upwork and Fiverr. Review what experience they have working on Shopify, check examples of work they have done, reviews from clients and their SEO strategies.
2. When should I employ an SEO expert?
It is best to employ an SEO expert when building or launching your website to help ensure that your website is set up correctly with the right keywords and technical SEO in place.
3. What is the difference between a Shopify SEO specialist and an SEO agency?
An SEO specialist will generally only carry out specific aspects of SEO. An agency will offer a full team who will carry out technical SEO, content, keyword research and backlinks.
4. How long does it take for SEO to work on Shopify?
This very much depends on how competitive the industry is, how well your website is set up, quality of content and how consistent you are. It can often take a few months to get new e-commerce websites set up with organic visibility.
5. Can I do Shopify SEO myself?
Yes, you can carry out basic SEO tasks such as keyword research, writing product copy, adding alt tags to images and setting up Google Search Console. Technical SEO, advanced SEO and competitive keywords may require you to employ someone professionally.
Neetu Wadhwa is the Director of Bloom Agency, a Mumbai-based full-service digital marketing and web development company. With a strong focus on performance, innovation, and strategy, she leads the agency in delivering SEO, web design, and growth marketing solutions that drive measurable business outcomes.
Rahul M.
B2B Service Provider