Syncing your online store with Google’s Search and Discover surfaces just got way easier with Woocommerce SEO. Google has teamed up with WooCommerce to help more than 4 million merchants drive better discoverability, visibility, traffic, and sales.
That means great news for those brands that are already on WooCommerce SEO. If you’re still considering or planning your approach, this is a great time to set up your site on WooCommerce SEO and kickstart your marketing efforts.
With the new Listings & Ads
WooCommerce’s SEO integration service with Google, you will be able to create free product listings, run paid advertising campaigns, and keep track of performance across Google platforms. Showcase your products in high-traffic areas including Google Search, Shopping, Images, YouTube, and even Gmail-in the US. And the best part? You can do this from directly within your store’s dashboard.
Wonder how to leverage this new improvement to increase your eCommerce SEO? Check our WooCommerce SEO guide to know how.
For Beginners
- What Is WooCommerce?
- WooCommerce vs Shopify: The Key
- Differences
- How To Set Up a Optimized
- WooCommerce Search Engine
For Advanced Users
- What Is Google Integration for WooCommerce?
- Benefits of the New Google Integration Service
- Additional WooCommerce SEO services Tips
What Is WooCommerce?
WooCommerce is an open-source plugin for WordPress, currently the leading content management system in the world. In other words, plugins are software that extends functionality to a WordPress site, and WooCommerce was engineered to give full eCommerce capability to that website. While WooCommerce integrates only with WordPress, that should be seen as a strong point and not as a limitation. WordPress inherently is open-source in nature, with a structure friendly to SEO, and it will provide a good backbone on which you will base your marketing and optimization efforts for your WooCommerce site.
WooCommerce vs Shopify: The Key Differences
Shopify is the closest competitor of WooCommerce when it comes to market share in the US. This hosted eCommerce platform gives a dedicated server to host your site’s files, whereas WooCommerce depends on WordPress servers.
In building a simple online store, Shopify is quick and easy; it handles the technical aspects and the support. It has a few theme choices and payment options available but gives less granularity with theme elements and data. It can also become expensive to manage your site with add-ons, integrations, and transaction fees.
WooCommerce vs Shopify
| Feature | WooCommerce | Shopify |
| Ease of Use | ✔ | ✔ |
| Functionality | ✔ | ✔ |
| Customizability | ✔ | |
| Payment Options | ✔ | ✔ |
| eCommerce SEO | ✔ | ✔ |
| Affordability* | ✔ | ✔ |
| *WooCommerce has no transaction fees, giving it a pricing edge. |
While WooCommerce requires more detailed setup and maintenance, in return, it provides full control over all theme elements and data, with no transaction fees.It supports regional, less-common payment services and pricing based on your business needs.
WooCommerce, on the other hand, gives you more flexibility as far as e-commerce SEO services goes. It will, therefore, go down better in case you want to implement a fully customized SEO strategy. Shopify will be great, especially in case you want more of a streamlined approach with core SEO elements that you can build on later.
How To Set Up Optimized WooCommerce SEO Search Engine
WooCommerce SEO involves optimizing general eCommerce SEO practices for the features of the platform. Whether it’s you or your hired expert, here are the first steps to get going on WooCommerce SEO.
Implement WordPress SEO
Utilize WordPress SEO plugins like Yoast SEO, All in One SEO Pack, and SEOPressor for on-page optimization of metadata, keywords, and links.
Optimize Your Product Titles and Descriptions
Run a check that the title and description for each product are appealing enough and relevant to attract potential customers.
Optimize Product Pages
Use relevant keywords
customize your product URL slugs and add alt text to your images.
Improve Site Speed
Site speed is one of the major ranking factors apart from conversion rates. A delay of only one second actually reduces conversions by 7% and page views by 11%.
WooCommerce SEO Google Analytics Integration
Keep track of sales, referrals, and KPIs to further fine-tune your SEO strategy.
What Is Google Integration for WooCommerce SEO?
The new Google integration for WooCommerce is called Listings & Ads, and it streamlines how you connect your product inventory with various platforms belonging to Google. That will make your products featured across all Google properties, with over 1 billion shopping sessions happening each day.
Say Hello to the Google Merchant Center
This would have, in the past probably necessitated the use of the Google Merchant Center to upload data regarding your products. Today, listings are managed directly from your WooCommerce account, with changes immediately propagated to the Merchant Center.
Introducing Smart Shopping Campaigns
Give your SEO a boost by running Smart Shopping campaigns which automatically engage Google’s machine learning for bidding and ad placements. Your ads just went live on Google Search, Shopping, YouTube, and even Gmail.
Benefits of New Google Integration Service
The refreshed Google integration brings a number of benefits, including the following: Seamless integration with the Merchant Center and your customers Smarter, easier product listing creation More visibility and reach across Google platforms More granular analytics tracking with AI from Google Even better ad impressions and engagement thanks to budget-friendly campaigns Still More
WooCommerce SEO Tips
If you want to take your WooCommerce SEO to the next level, here are some extra
tips:
- Remove duplicate content
- Extend your optimization beyond product pages
- creating a blog
- building up quality backlinks.
Stay on top of tracking with the WooCommerce Google Analytics integration
Therefore, to save yourself from mistakes and build a WooCommerce SEO-effective strategy, partner with a reputable WooCommerce SEO services agency.
Be Bigger and Better!
With the new integration by Google, WooCommerce SEO has more opportunities to get listings and advertising. If you are ready to tap into this, let’s start with Bloom Digital marketing agency, one of the best WooCommerce SEO agencies. From site audits to on-page optimization, analytics, and integration, we drive your growth in all aspects.
Ready to take your e-commerce marketing and SEO to the next level? Please contact us today to get started, or talk to a strategist.
