In 2025, selling on Amazon isn’t just about listing your products—it’s about standing out in a marketplace of millions. With over 9.7 million sellers worldwide and over 350 million active products, visibility is everything. This is where Amazon SEO comes in.
At Bloom Agency, we help brands optimise their presence on Amazon by mastering the unique algorithm – A10 – and using proven search optimisation techniques. Whether you’re a new seller or an established brand, this guide will help you understand how Amazon SEO works, why it matters, and how to use it to dominate search rankings and increase sales in 2025.
What is Amazon SEO?
Amazon SEO (Search Engine Optimization) is the process of optimizing your product listings to rank higher in Amazon’s search results. The higher your product is displayed, the more likely buyers are to click, view and buy.
Like Google, Amazon uses an algorithm – known as A10 – to determine which products appear first for each search term. However, Amazon’s main focus is sales performance, not information. This means the platform prioritizes listings that are more likely to convert – increasing sales and customer satisfaction.
In short:
Amazon SEO = Visibility + Relevance + Conversions
Your goal is to make your listing relevant to the right keywords and compelling enough to convert visitors into buyers.
Why is Amazon SEO Important in 2025?
With Amazon’s advertising costs increasing and competition increasing, organic visibility has never been more valuable. Organic ranking allows you to increase sales without having to pay for ads every time someone clicks.
Here’s why Amazon SEO is more important than ever:
- 80% of buyers never move beyond the first page of search results.
- 70% of clicks happen in the top 5 results.
- Unlike sponsored ads, organic listings build trust among customers.
Strong organic rankings increase visibility – more leads lead to higher rankings, which leads to more sales.
At Bloom Agency, we’ve seen the direct impact Amazon SEO has on our clients’ revenue – optimizing listings can improve visibility by 300-500% and conversion rates by 40%.
How the Amazon Algorithm (A10) Works
Amazon’s A10 algorithm determines which products appear first when customers search. It evaluates several factors to find the most relevant and high-performing listings.
Here are the most important ranking factors in 2025:
1. Sales Performance
The most important factor. The more your product sells (especially by keyword search), the more Amazon trusts it as a top result.
2. Search Order Relevance
Amazon relies on keywords in your title, bullet points, backend fields and description to understand what your product is about.
3. Click-through Rate (CTR)
If customers consistently click on your product after seeing it in search, it signals to Amazon that it is relevant and attractive.
4. Conversion Rate
Amazon rewards listings that convert clicks into purchases. Optimizing product images, reviews and descriptions directly increases conversions.
5. Product Availability
Running out of inventory hurts your ranking. Amazon does not prioritize unavailable items, so frequent inventory is important.
Keyword Research for Amazon SEO
Keyword research is the foundation of Amazon SEO. Choosing the right keywords ensures that your products appear in the searches that matter most.
Step 1: Find relevant keywords
Use tools such as:
- helium 10 magnet
- Jungle Scout Keywords Scout
- amz proposal extender
- Amazon auto-suggest (search field)
Find keywords with high search volume and moderate competition.
Step 2: Analyse buyer intent
Amazon customers search with intent to buy – they don’t browse; They buy. Choose transactional keywords such as:
- “Buy Wireless Earbuds”
- “Best Running Shoes for Women”
- “Organic Baby Lotion”
Step 3: Use long-tail keywords
Long-tail keywords have less competition but stronger intent, for example:
- “Noise-cancelling headphones for travel”
- “BPA-free stainless steel water bottle”
At Bloom, we prioritize keyword groups – a mix of primary, secondary and long-tail terms – to help listings rank across multiple variations.
How to Optimize Amazon Product Listings
Every element of your Amazon listing contributes to your SEO performance. Here’s how to implement each individually:
- Adaptation of product title
Your title is the most important on-page SEO factor. This helps both Amazon and buyers understand what your product offers.
Best practices:
- Include your primary keyword at the beginning.
- Mention brand, model, color, size or main feature.
- Keep it under 200 characters (Amazon’s limits vary by category).
Example:
Instead of “water bottle – blue”, use:
“HydroPro 1L Stainless Steel Water Bottle – Leak Proof, BPA Free, Reusable Sports Flask (Blue)”
- Amazon A+ Content (EBC)
Advanced Brand Content allows you to add rich images, brand stories and comparison charts to your product page.
The benefits include:
- high commitment
- low escape frequencies
- better conversion rate
EBC not only improves SEO but also strengthens your brand identity.
- Take advantage of Amazon Post
Amazon Posts (still growing in 2025) allows brand-registered sellers to create social-style posts within the Amazon ecosystem. These posts appear on competitor listings and category feeds – increasing organic reach and brand visibility.
- Optimise for voice search
With Alexa and Echo devices dominating home use, voice searches like “Alexa, find wireless headphones” are becoming commonplace.
Voice SEO Tips:
- Use natural language and question-based keywords.
- Optimize for conversational phrases (eg “best headphones for workouts”).
- Tracking and measuring Amazon SEO performance
You can’t improve what you don’t measure. Track these key metrics:
- Organic ranking position (for primary keywords)
- Click Through Rate (CTR)
- Conversion Rate (CVR)
- Sessions and page views
- sales speed
Use tools such as:
- helium 10 keyword tracking
- Amazon Brand Analytics (ABA)
- computer hack
At Bloom Agency, our analytics team uses custom dashboards to track these data points weekly and dynamically adjust strategy.
Common Amazon SEO Mistakes to Avoid
Even experienced salespeople make these costly mistakes:
- Fill in keywords in the title or description
- Ignores backend keywords
- Poor image quality
- Does not track performance metrics
- Inventory is empty
- Ignoring product reviews
Avoiding these pitfalls ensures steady ranking growth and consistent conversions.
Final Thoughts: Winning Amazon SEO in 2025
Amazon SEO is no longer optional in 2025 – it’s at the heart of every successful seller’s strategy. As Amazon’s algorithm gets smarter, so does your approach.
By focusing on relevance, authority and conversion optimization, you can consistently outperform the competition and dominate your field.
At Bloom Agency, we specialize in data-driven Amazon SEO strategies designed to increase visibility, conversions and brand authority – and turn clicks into lasting customer relationships.
If you’re ready to take your Amazon store to the next level, Bloom will help you dominate search results in 2025 and beyond.
Rahul M.
B2B Service Provider