Ecommerce Website Design: Examples and Tips (2025)
Take inspiration from these 25 ecommerce website designs, showcasing stunning styles of top online retailers.
Beautiful and creative ecommerce website design has always been an integral part of a successful online sales and marketing strategy.
Actually, research has indicated that it takes 50 milliseconds for visitors to determine whether they’ll remain on an ecommerce website or not. You have only a moment to make a good impression on users, and that is why website design matters so much for your ecommerce company.
Whether you’re about to create your first online store or you’re redesigning your current site, this guide is for you. Browse examples of great ecommerce websites, tips for choosing the right ecommerce platform, and advice to get your online business looking its best.
4 Aspects of Fantastic Ecommerce Website Design
Establishing trust with customers
Designing a visually engaging experience
Emphasizing responsive design across devices
Designing easy site navigation
The best ecommerce sites all share one thing in common: they put the user experience from initial visit to post-checkout first. There are four elements every ecommerce company should keep in mind when designing a website.
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Establishing trust with customers
When someone new visits your website or online store for the first time, they might not know anything about your brand, your product quality, or how dedicated you are to sending happy customers. Specials might draw them in, but they’ll need to trust you before they’ll make the leap of finalizing a purchase.
Customer trust is most difficult to obtain when you don’t yet have any customers, so you’ll want to add the following trust indicators as you develop your site.
Contact information
Add an email and, if you can, a phone number and mailing address on a contact page and in the footer of your site. This kind of information, along with an about page, makes potential customers feel they’re purchasing from a real person.
A return policy
Not only does a return policy facilitate it for individuals to return items that don’t meet their expectations, it actually stimulates sales through reduced shopping cart abandonment and giving the customer a feeling of confidence and trust that they can return items if they want to, without incurring transaction fees.
Not only does Supergoop offer a thorough returns page and self-service returns portal, but it also highlights its free returns policy on all product pages.
Technical certifications
With the addition of Shopify Payments to your online store, you’ll have access to premium features and payment services with the latest security technology to protect your customers’ information. Add graphics or badges to indicate your security compliance and all the accepted payment methods.
Customer testimonials and reviews
Most ecommerce platforms have app integrations which allow you to import content on your site. This ranges from customer photos to your Instagram feed and even customer reviews. They are cues to potential customers that your brand can be trusted.
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Developing a visually engaging experience
Perception is key when selling your products online. Individuals make their first impression of your ecommerce store in milliseconds. Ensuring that impression is a good one depends heavily on great images, cohesive branding design, intelligent use of psychological design, and a well-defined visual hierarchy.
Below are some best practices for each of these aspects:
Photography: Product photography is like an ambassador, telling the promise of your product online. Take product photos on a simple background and in numerous angles. Lifestyle photos are essential to display your product being used and in place within an environment. They also support a brand aesthetic.
Color: Color is perhaps the most effective tool you can employ to generate interest and emotion on your ecommerce website. It can also be employed to highlight certain areas of your website and guide the customer path. Clever use of color can assist with accessibility, as well.
Fonts: Although the words you post on your ecommerce website convey information, it is the typography that conveys the feeling behind such information. You should use a maximum of two fonts and use a hierarchy system between them. Select one as your header or title font and another as your body font.
Psychological design and visual hierarchy: With psychological design elements, you can control customers’ choices and direct their gaze with strategically positioned elements, color, and text.
Outdoor Voices’ homepage shows lifestyle photography to convey its brand style and aspirational lifestyle. It emphasizes restrained fonts for a sleek design and uncluttered visual hierarchy.
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Prioritizing responsive design across devices
The average American spends 4 hours and 37 minutes on a mobile phone each day. Luckily, if you’re building your business with Shopify, your store is already responsive. This is achieved when the site is easy to use across various devices and screen sizes, either the customers see it on a desktop, tablet, or smartphone.
When choosing an ecommerce site design based on mobile optimization, it’s a good idea to try it yourself so that you can be assured that you are pleased with the transactional process.If you aren’t, you can bet that your customers will be just as dissatisfied.
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Site navigation design
Your site navigation needs to lead customers to your products quickly and easily. Solid navigation also increases SEO on your site so that you get found in search engine results.
Stick to only a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—this is no time to be clever. Key headers to include in your top-level navigation could include:
Shop
About Us
Bestsellers
Contact Us
Additional navigation links can go in your footer—the section at the bottom of your website. Return Policy, Terms of Service, and Contact Us pages can be linked here.
25 Ecommerce Website Design Examples (And Why They Work)
The best ecommerce website design examples are those which take into consideration all the elements mentioned above for a clean, beautiful, user friendly design which communicates the brand and products in a clear manner. Below are a few ecommerce website examples to get your own ecommerce design inspiration.
Thesus
Welly
Fred Jourdain
MVMT
Pure Cycles
Verve Coffee Roasters
Finn
Hardgraft
Topo Designs
KETNIPZ
Chubbies
KITH
Personal Fav
Satya Organic
Beardbrand
Kylie Cosmetics
Allbirds
Tiny Organics
Tessemae’s
Death Wish Coffee
Almond Surfboards
Leather Head
Pura Vida Bracelets
Boba Love
Partake Foods
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Thesus
Sustainable shoe shop Thesus (previously Alice + Whittles) excels at building trust by guaranteeing customers an ultra-convenient online shopping experience. It emphasizes its delivery and returns policy, as well as a pay-in-instalments option if consumers don’t have the money upfront. Exceptional customer service is emphasized right on the home page with a convenient size chart and returns links.
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Welly
Welly branded itself as the fun first-aid brand with adorable convenient packaging and child-friendly bandage designs. That brand image is carried throughout its colorful website, with snappy copy and a prominent CTA to Shop Now. The homepage is strong and dynamic but not cluttered.
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Fred Jourdain
Artists looking to sell their artwork online, should take a cue from Fred Jourdain. The homepage allows the arts to speak for itself, occupying most of the page. There are also interviews on the website and learning more about the mechanics of how he makes his artwork. This material provides value to the customer with a gentle reminder to shop the artist’s works.
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MVMT
MVMT’s central brand value, “Style shouldn’t break the bank,” is echoed in its web design. It offers modern, chic colors and styling that highlights watches, eyewear, and jewelry with prices that won’t hurt. And it adds mentions of designers collaborating with them and a Trending Now area on its home page so individuals can easily see new designs.
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Pure Cycles
Pure Cycles employs a clean design with an easy layout that explains to you why you need to care about the company, and its bestsellers. Its product pages also try to provide you with an offline shopping experience while shopping online. You are able to view close-up images of individual parts, view specs, and view other details you require to make a smart purchasing decision.
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Verve Coffee Roasters
Verve Coffee Roasters employs customer reviews to establish trust throughout its ecommerce site. Its online coffee business also employs evocative descriptions coupled with chic photography to maintain customers on the page, vowing to be “classic and delicious” and delivering vibrant descriptions, like “the sweetness of golden marmalade.”
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Finn
Finn provides pet owners with what they’re seeking: large images of smiling dogs that encourage them to spoil their own. The website of the brand also employs plain fonts, plenty of contrast, and page structure that leads visitors to Shop Now or Take Quiz. A quiz that is interactive makes customers feel more assured about their purchases.
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Hardgraft
Hardgraft’s ecommerce site establishes trust with customers who desire luxury products and value rough, earthy designs. Its brand mission and values are out there, informing visitors immediately what they stand for. The brand’s product pages are spot on, featuring clean, bold photos that reveal key product details and value propositions. And, it provides secure, global shipping that will attract a wide international customer base.
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Topo Designs
Outerwear retailer Topo Designs employs imagery that will appeal to its target demographic—young and fashion-conscious outdoor enthusiasts—along with distinctive backgrounds to differentiate it from other outerwear companies. Another important web design best practice is the way the brand delivers sales and incentivizes higher order values with free shipping above a threshold. The brand also includes a newsletter signup bonus of 15% discount, encouraging customers to act.
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KETNIPZ
Ketnipz is an Instagram comic turned brand kingdom founded by Harry Hambley. Bean, the lovable protagonist, can be seen on murals globally, across social media, and even tattooed on fans’ bodies. The website of Ketnipz also mirrors the personality of Bean as it features bright colors, unusual fonts, and holiday-themed updates to coincide product releases with near-future holidays.
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Chubbies
Chubbies’ web design invokes its brand values with intriguing product images and clever copy. The sidebar menu, though other than most ecommerce website designs, offers a tidy menu whereby customers can access their products quicker and more conveniently.
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KITH
KITH’s homepage layout catches your eye the instant you arrive on it. The website is clean, but also becomes interesting, with access to treats and content like lookbooks, videos, journals, and so forth. KITH’s collection is large, but categories are nonetheless organized in a manner that allows you to easily browse and get what you’re searching for.
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Personal Fav
Personal Fav attracts its target audience with trendy color schemes and fonts, along with suggestive images. The site is playful, colorful, but not cluttered. Simple top level navigation puts customers in front of the brand’s vision and product pages in no time.
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Satya Organic
You can tell that branding was high on the agenda of skin care company Satya Organic’s ecommerce site design. From the moment you arrive on the homepage, you’re greeted by earthy tones and indicators that read, “If you seek plant-based products, you’ve come to the right place.” The bottom of the website lays out clearly the benefits of the products as well as its certifications such as USDA Organic, cruelty-free, fragrance-free, and Indigenous-owned.
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Beardbrand
Beardbrand has an elevated, mature, and Old World style of showcasing its grooming products across its website design. With a quiz, founder video, and blog articles worth reading, the site invites you to hang out, get to know the brand, and purchase.
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Kylie Cosmetics
As soon as you arrive on the homepage of Kylie Cosmetics, you are greeted with a photo of Kylie Jenner, a beauty influencer for their target market. Her endorsement at once lends the site a huge credibility and trust factor. Every product is also nicely showcased against a white background, and also, when you hover over a photo, you can view an individual using the product in use.
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Allbirds
Sustainable clothing retailer Allbirds repositions itself as a brand responsible consumers can trust through the purposeful language used in its copy, like “Made with natural materials.” Trust is also built through its B Corporation certification and an entire section of the site focused on sustainability and transparency. Allbirds’ lifestyle photography includes models who are representative of its target market, causing customers to think, “These are my kind of clothes.”
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Tiny Organics
Tiny Organics’ ecommerce website is designed to put worried parents at ease. From product photos with close-ups of the ingredients in each meal to a carousel of real parent testimonials to recommendations from doctors and dieticians, Tiny Organics’ ecommerce website speaks to parents’ top questions and eliminates common obstacles to buy. Certifications and press support build on this feeling of reassurance.
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Tessemae’s
Tessemae’s utilizes fan photos on its ecommerce platform—user-generated content to facilitate trust. It informs visitors that Tessemae’s products are greatly loved by existing customers. Additionally, the brand inspires customers to use its many dressings and condiments to make mouth-watering meals, providing an additional incentive to purchase.
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Death Wish Coffee
Death Wish Coffee has a very bold brand and it isn’t afraid to show it in its store. It boasts that it sells “the world’s strongest coffee,” and from the website copy to the prevalence of red throughout its website design, you feel like you just consumed a cup of it. Death Wish Coffee understands why most visitors end up on its site: to purchase its beans. As you scroll down the home page, the very first thing you come across is the option to purchase ground or whole beans, or coffee cups. 21. Almond Surfboards
Almond Surfboards employs soft classy colors throughout its website to create a chic yet beachy vibe. The photography is imaginative and original, so you feel like you’re browsing a high-end brand the moment you arrive at the site. Contextual photography sells an aspirational lifestyle—though you may not need a surfboard, you may find yourself wanting a piece of the brand in t-shirts, accessories, wall decor, and beyond.
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Leather Head
Leather Head’s homepage layout is simple and matches the brand feel of refinement and luxury.The tone and voice of copy, font, product images, and tone all reflect the aesthetic of the brand that will appeal to its target consumer. You won’t care about sports, but you’ll certainly want to shop and get something for a friend or loved one who does.
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Pura Vida Bracelets
To build trust, jewelry store Pura Vida Bracelets promotes five-star customer reviews in the thousands on its ecommerce site landing page, in addition to reviews from target-audience-suitable publications such as BuzzFeed and HuffPost. Pura Vida Bracelets keeps it strong and simple with CTA Shop Now to click customers into action. A ticker bar along the top of the page promotes sales such as free shipping.
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Boba Love
Boba Love is a small business with ecommerce design that takes consumers right into the process of shopping. It uses lifestyle images and product photography to communicate its brand message. Boba Love does the product grid successfully—it’s clean and easy to say what it wants customers to do: buy Boba tea-inspired products.
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Partake Foods
If you love health-conscious and eco-friendly cookies, you’ll love the web design for cookie shop Partake. Right away, you spot reassuring copy, like “gluten-free,” “vegan,” and “allergy friendly” on its home page. The deal is then sealed with enough social proof—media buzz and glowing customer testimonials. Trust is also built up in the site’s footer through allergy-specific badges.
8 Best Ecommerce Website Design Tips
While you’ll want to design your online store based on your established brand guidelines, there are a few best practices to consider to improve usability and customer experience. Your ecommerce site is the résumé for your online business. Whether you’re a startup or building your fifth ecommerce store, keep these website design tips in mind:
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Keep it simple
Simple is always the secret to selling more within your ecommerce company. The less distractions you add to your ecommerce site (use banner ads, pop-ups, too many colors as examples), the less distraction from selling it will have. A good ecommerce platform will provide a number of ecommerce website templates to choose from to help you keep your design simple.
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Express your brand
It doesn’t matter if you’re a dropshipper with an online business, a photographer, or beautician. Everyone wants to buy from brands that they know and trust and feel a connection to. Take time to build your brand and decide what makes you different from others—then do it in your web design.
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Use the right platform
Use the best ecommerce platform your business needs to be online. With a budget-friendly platform such as Shopify, it’s simple to have a beautiful shop with enhanced ecommerce capabilities and start selling online right away. The greatest ecommerce platform should be extremely customizable and intuitive and allow you to build your ecommerce website to suit your own purposes. You can utilize Shopify’s store creator online, which provides the possibility to build your shop yourself from scratch.
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Be Empathetic
Put yourself in your prospective customers’ shoes. How easy is it to shop at your ecommerce store? How does the website make an individual feel while shopping? How easy is checkout? Think about what your customer has to do to make a purchase at your store and arrange accordingly.
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Post High Quality Photos
Pictures have the power to increase the conversion rate of a website by 40%. But they need to be of good quality. Invest in good product pictures and utilize free stock image websites to add visual interest along the purchasing process.
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Lead with Professionalism
Desire to have an online shop that earns customer confidence? You need a business-like website. Your customers won’t part with their hard-earned money or even personal information like credit card details if it’s anything but.
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Make Use of Social Proof
When building your ecommerce store, think about showcasing social proof such as favorable reviews and customer-generate content. The more customers view the positive experience others have had using your products, the greater chance they’ll make a purchase.
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Optimize checkout
No matter how beautiful and artistic your ecommerce website design is, if your checkout is inconvenient, people won’t shop with you. Get your ecommerce store checkout simple, intuitive, and fast. Use payment gateways like Shop Pay, Amazon Pay, PayPal, Stripe, and other fast payment methods to make payment as simple as possible for customers to buy.
Build a Website for your Ecommerce Business Today
Great ecommerce site design keeps the user at its core by being mobile-responsive, creating memorable online shopping experiences, and walking the shopper through an effortless buying experience with a safe checkout. Keep these at the forefront of establishing trust for your ecommerce business.
When it comes to building a successful ecommerce business, design is one of the most important things business owners and marketers need to take note of. I mean, your customers to an ecommerce site can form an opinion about your site in milliseconds. First impressions count.
Ecommerce website design FAQ
Q. Can I create an ecommerce site myself?
Ecommerce web site platforms such as Shopify provide entrepreneurs with a beautiful and usable web site for their online retailers with little work due to free hosting, domain names, designs, and SEO. If you want to create an ecommerce site without knowing the first thing about design or programming, an ecommerce platform provides you with everything you will ever have.
Q. How can I improve my ecommerce navigation?
As you construct your navigation for your ecommerce site, keep it to only a few core pages for your header navigation (Shop, About Us, Bestsellers, Contact), and place any other essential links in your site footer.
Q. What platform is best used to build an ecommerce website?
Shopify ecommerce platform enables you to build a lovely multi-channel online shop with next-gen ecommerce multi-tenant transaction architecture and a wide array of design possibilities, including templates and drag-and-drop functionality.
Q. What is the cost to implement an ecommerce website?
Creating an ecommerce site from the ground up can cost a lot if you need to hire a web design expert or coder. Still, you may develop an ecommerce business quickly and at relatively small expense to begin selling online sooner. There are several ecommerce websites that offer free trial, so try experimenting with ecommerce design and take advantage of fully customizable templates to design your site. When you’re done, choose a plan based on the budget of your ecommerce business.
Q. What’s the best ecommerce website builder?
Shopify is an all-in-one ecommerce web site builder to help you go online and start selling your wares. Start by choosing over 100 ecommerce web site themes in the Shopify Theme Store. They are fully customizable, and you can use Shopify’s site builder to shape your template by choosing a domain name, uploading your logo, brand colors, fonts, and more.
You can also support your store with more than 3,000 apps found at the Shopify App Store to aid in marketing, sales, customer service, and more. Supported by secure ecommerce hosting, a clean admin, and unlimited bandwidth, you can launch your ecommerce venture quickly and easily.
And, you have full control over the appearance and feel of your site with the capability to change your theme’s HTML and CSS.
Rahul M.
B2B Service Provider