20 Fashion Website Designs To Trend In 2025
Discover 20 of the best fashion website designs and how intuitive design, rich imagery & frictionless navigation drive e-commerce success.
On average, users form an opinion about websites in a mere 0.5 seconds.
For fashion brands and clothing stores, online stores are virtual runways for their latest products and inviting consumers to shop.
In this post, we’ve rounded up the 20 best fashion website designs for inspiration in 2025 and we’ve listed some key elements and considerations to keep in mind when designing your own site.
20 Best Fashion Website Examples For Inspiration
With 21% of all global retail purchases expected to happen online in 2025, clothing brands can’t afford to neglect their online presence.
Below, we’ve compiled a list of 20 best fashion websites based on their user interface, intuitive navigation and detailed product visuals and descriptions.
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Galia Lahav
Galia Lahav’s smooth-flowing, elegant and luxurious website design reflects the brand’s timeless, haute couture bridal and evening wear.
As the user scrolls down, they can surf some of the brand’s latest releases, take a peek behind the scenes at how the gowns are made and surf some of the brand’s A-list clientele — including Millie Bobby Brown, Vanessa Hudgens and Khloe Kardashian.
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Sézane
Brown is the new black on Sézane’s home page, which boasts a collage-style hero section featuring the brand’s latest product releases.
The people-centered layout of the site allows customers to shop from one collection to the next easily, prereview options of colors and sizes and shop the gift shop of the store for special items and cards for loved ones.
The footer area of the store highlights its customer advantages, including free shipping choices, return procedures and secure payment choices.
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J Stimler
Although it is a wholesale cloth supplier since 1942, J Stimler’s website appears new and up-to-date.
The site is easy to navigate like browsing through a magazine, with each page stitching together the story of fantastic fabrics, bulk manufacturing methods and made-to-measure tailoring services.
The round mouse cursor is a minimalist, uncluttered touch; the yellow highlighting color is pleasant against the otherwise muted grayish background and the all-upper-case black text at the top of the page adds tidy presentation of relevant information.
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Rouvenat
Perhaps the most interesting feature of Rouvenat’s website is a paper tear-like animation that appears every so often when shoppers stay on the site for an extended period.
Though the animation does not disclose any hidden content, it does cause the supporting images to zoom slightly after the animation has completed. This adds a great and imaginative touch to the entire browsing experience.
The brand places modern twists on timeless jewelry styles and showcases its products through rich 3D and interactive visualizations of hallmark pieces, real-world photographs and colorful scroll effects and animations.
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Olive Clothing
Olive Clothing boasts a seamlessly immersive, clean website design that mirrors its relaxed and fashionable clothing style.
Its primary navigation menu is hidden until hovered over, the large hero section cycles through two highly visual collages reflecting the brand’s clothing style and the footer area offers useful information regarding garment care, delivery or returns and sizing charts.
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Maison Labiche
Maison Labiche sexy-ifies traditional embroidered products through its creative, speed-of-light and engaging home page design.
The animated hero area introduces the brand’s embroidered products in action, followed by a collage of close-up images of the fine embroidery detail that packs the page with texture and color.
The mega drop-down menu links customers to main shopping categories, gives a brief description of the heritage and values of the brand and houses other essential eCommerce website features like a search and store finder.
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Albion Fit
Albion Fit employs white space very effectively to make a converting site that appeals to its target audience and keeps them engaged.
The home page also boasts of colorful and high-definition pictures of models posing with Albion Fit’s attire, which stands in contrast to the clean and minimal color palette of the navigation bar.
Highlights of the website are also the testimonial section showing reviews of customers who have patronized the business, specific areas for new items and top sellers, and a “Meet the Founders” page in order to make customers feel closer on a personal level.
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Melula
Melula’s site is bold, unapologetic and colorful in its liberal use of typography and design elements that perfectly suits its young crowd.
Its tagline “For Colorful Steps In Life” confidently takes center-page real estate space, where a gradient color scheme and high-saturation product images flank it.
The eccentric, script Melula logo fills the top left corner of the page, while the other side features a shopping cart icon so customers can have their products staring them in the face at any moment.
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Moon Choi
With a website design every bit as quirky and unique as its product range, Moon Choi lets its apparel do the talking by employing faceless models along the home page.
Shoppers are able to quickly spot the brand’s point of differentiation — fresh, cutting-edge, real bits of clothing for individuality and self-expression.
On either side of sticky navigation menu bar, shoppers will see the new collection from the brand, but on the opposite side, an instant access feature for search input, account access and blog component.
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Personal Effects
Personal Effects’ sliding header is perhaps its hallmark feature — it creates graphic depth, dynamism and breadth to the clean aesthetic of the brand.
Carrying down through the page displays a smooth switch from one to the next because the static hero area is quietly covered up with the brand’s white grids featuring some of its freshest merchandise.
The whole layout of the site is simple but very visual, with predominantly white backgrounds interrupted by splashes of color and big font to display its core values and highlight key products.
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Marysia
Once customers exclude themselves from the pop-up with a discount, Marysia’s home page greets them with a stunning close-up shot of three women wearing the company’s signature scalloped swimsuits.
After the hero section, the site then features large, high-quality images of their swimwear collections and a special section for the brand’s sustainability efforts.
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Dior
Dior is familiar to none in the fashion world and its classy high-end website design is not an exception. Its dual facades of the homepage symbolize the brand’s chameleon-like, timeless and luxurious nature.
When the mouse pointer is moved from one edge of the screen to the other, the background video begins playing on one side, while the other half is static until the user clicks on it.
This is not a design decision made solely for looks — the two halves are actually quick links to Dior’s “Fashion & Accessories” or “Fragrance & Beauty” collections.
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The Sleeper
The Sleeper website is a reflection of the brand’s identity, philosophy and values in simple, sincere and unpretentious design.
The brand avoids too much flash and intricacy and chooses to highlight its product line through simple, collage-type photos with blue background.
The website has its own signature and unique logo prominently placed in the header.
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Indee
Playful, young and pastel — these are the three words that come to mind when looking at Indee’s website design.
It combines static information with dynamic graphics, emphasizing the brand’s signature green and pink colors. The creative typography application also reflects Indee’s brand voice and character.
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Infashuated
If there’s a play on words that’s fitting, catchy and memorable, it would be Infashuated.
But it’s not only the brand name that stands out — its home page is just as striking, user-friendly and trendy.
The tasteful utilization of white space helps shift the attention towards the central picture of a lady looking straight at the camera, creating a more intimate, a more personal and a more accessible ambiance.
Further, the header navigation bar is clean, plain and uniform on the website, allowing customers to focus on surfing through the products of the brand without visual disturbances.
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Romona Keveza
Romona Keveza draws inspiration for fashion from Haute couture and exclusive designer details to produce a lavish and elegant web design.
The close-up, garish and colorful photograph in the middle of the home page catches users’ eyes instantly and proclaims the brand’s upscale sensibility.
Beautiful pictures of models wearing Romona Keveza’s evening gowns, best-selling products and collections are also featured on the site.
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Paolita
One of the colorful, playful and vibrant group of fashion sites is Paolita, which is a swimwear brand that celebrates numerous body types and encourages self-expression through its collections.
The massive “Shop Now” CTA takes center stage on the home page, accompanied by striking and bold imagery and a model wearing one of the brand’s pieces.
The top negative space showcases useful links and information, such as instant sales, collections and brand history access.
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Other
A stark contrast to the previous clothing brand website design, Other takes the dark, edgy and unorthodox route.
As a fashion brand selling Rock’n’Roll-inspired clothing, it is only to be expected that their site reeks with that same rebellious, anti-conformist attitude.
The front page features grungy and black-and-white photos of models wearing their punk rock-inspired clothes with white letters on a darker color.
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Zanerobe
Zanerobe takes its street attitude to the web with city-chic-style-inspired, clean and lovely-looking graphics.
The website follows the latest web design trends, including a dark-colored background with bold text, sticky navigation bar with all the essential links and grid-like layout for ease of viewing.
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Versace
Wrapping up the top fashion website design is none other than Versace — an out-of-the-box, show-stopping and unapologetically authentic brand.
Big players in the game have always had a cheat sheet when it comes to marketing and website design, leveraging celebrity endorsement, collaborations and iconic branding to attract customers.
Versace takes the same route with Sabrina Carpenter — the latest “it girl” — but with some class and elegance that only this brand can accomplish.
Bloom Agency’s Fashion Website Example
Bloom Agency developed the website of Ecotonique. The client required a mobile-optimized platform with strong security and multi-currency support. Our team delivered a fully optimized B2B eCommerce platform with robust security measures and global support. The client saw expanded reach, enhanced security, and an improved user experience.
Key Elements Of The Best Fashion Website Designs
56% of the customers believe that web design is important while shopping online for fashion goods.
Obviously, how you show your products and business can be vital to rising levels of engagement and conversion, and you have to pay great attention to the following:
About us page: 59% of the customer is going to buy from the business that he or she trusts. A well-written and informative About Us page will help with credibility and establishing long-term relationships with consumers.
Uncluttered product categories and display: 63% of buyers buy products straight from a brand website, which makes it essential to have well-structured and easy-to-browse product pages. Provide high-quality images and descriptive details to properly exhibit the products and make the buyer want to buy from you.
Streamline checkout: Make your checkout page simple, user-friendly and safe — reduce extraneous steps, logins and long forms. The easier it is for consumers to buy from you, the more likely they are to.”.
Responsive design: Use elastic grid systems that respond according to the device and screen space. This determines brand-specific values like space, font size or columns to enable cross-device and cross-platform compatibility and responsiveness.
Simplified navigation: The typical user spends 6.44 seconds scanning a site’s navigation menu, regardless of its shape. Prioritize creating a simple and clear navigation hierarchy, with fewer overwhelming the user with too many options.
Fast page load time: 70% of the consumers recognize web page loading time as one of their top drivers for purchasing. Compress images without sacrificing quality, use mobile-first design and employ a Content Delivery Network (CDN) to reduce loading time.
Personalization elements: Businesses realize a 40% increase in revenues when personalization is implemented well. Utilize user analytics and behavior to offer up targeted content, product recommendations and offers that resonate with consumers.
Customer reviews and testimonials: 66% of shoppers claim that online feedback influences their purchase decisions. Having a customer reviews and testimonials area increases brand credibility, trust and authority.
Design Your Fashion Website With Bloom Agency
While the fashion world offers space for imagination and endless possibilities, it also presents unique challenges when translating functionality and style into an online presence.
At Bloom Agency, our expert team of web developers and designers, digital and brand strategists, SEO and marketing specialists can help you build data-driven, research-driven sites that reflect your brand personality and resonate with your target audience.
As a professional web design company, our services are:
Custom web design
Custom web development
eCommerce web design and development
Branding services
Logo and brand design
With each partnership, we take ownership of each project without making you feel like we’re taking control, keep you updated at each step and deliver measurable results.
Need a fashion website design project? Contact us, call at +91 9324491680 or fill out the Get a Free Proposal form to schedule a consultation.
Sameer T
Retail Business Owner