Black Friday, is the busiest shopping day of the year. This peak in online spending can be used to deliver great discounts and sales both physically as well as Online stores, which will surely boost up your store sales; brand exposure. This post covers everything you need to know: when Black Friday sales start, what Cyber Monday is and its history as well as how your store should prepare for the unofficial beginning of the shopping season in 2024.
Black Friday 2024 ?
Retailers are preparing to offer huge discounts and deals on a wide variety of merchandise; Holiday seasons come early as Black Friday 2024 is poised for the largest event in history. Shoppers will be able to shop and save thousands of deals on electronics, fashion, home goods & more. But as online shopping continues to proliferate, the door will be open for plenty of discounting exclusive to the web by retailers in addition deals found in store — making it easier than ever for consumers on their couches at home. You might be on the search for new gadgets or clothing, maybe this is when you finally get those gifts crossed off your list ― well; 2024 looks like it can’t miss shopping opportunity.
Cyber Monday 2024?
Cyber Monday 2024 will fall on December 2, 2024. The yearly online buying extravaganza is held after Black Friday, and provides another opportunity for customers to make the most of deep discounts on various things. It is one of the biggest online shopping days each year and retailers offer some amazing promotions on a wide variety items to attract shoppers to their virtual stall. Whether you need electronics, clothes, homewares or anything else in between — Cyber Monday is a great chance to grab savings from the best seat in your house. So save the date, prepare yourself and get ready for Cyber Monday 2024 offers you do not want to miss!
Cyber Monday or black Friday : Which is More profitable?
Although both are among the greatest shopping holidays, Cyber Monday and Black Friday exactly deliver widely different shopping types.
Black Friday
This takes place after Thanksgiving in the U.S. and is synonymous with line around-the-block-in-store-shopping tradition Retailers deeply discount things that appeal to the masses and anyone who braves stores for doorbuster deals or early-bird specials. For brick and mortar stores, it is now a huge event while online shopping has seen an increase over the years.
Cyber Monday
Takes place the Monday after Thanksgiving and was designed to cash in on some internet sales. Some of the largest discounts on consumer products are offered that day, providing an opportunity for many consumers to shop online and save thousands of dollars.
The Origin of black friday & cyber Monday
Black Friday
Black Friday History :Suggested that businesses which operate at a financial loss (being in the red) make their profits during holiday season(black friday).
20th Century: Used in the 1960s to describe intense traffic and crowded stores on Black Friday.
Evaluation : Came into full use by the late ’80s, likely due to retailers getting back “into black” or turning a profit.Major Shopping event with retailers offering dramatic discountsHoliday shopping season kick-off also tied into extended weekend
Cyber Monday
Origins: The term “Cyber Monday” was first used by Ellen Davis and Scott Silverman of the National Retail Federation (NRF) in 2005. Let me back up a second, the purpose of it was to get people accustomed to buy things online.
Growth: Like e-commerce itself, this day has actually grown over the years into a holiday that serves as an analog for Black Friday; it is now one of several big days online retailers push their sales.
Evolution : Cyber Monday has grown over the years into an entire week of deals, often competing head-to-head with or even surpassing Black Friday for online sales.
In fact, the two days have established themselves as key retail events and deeply discounting promotional occasions which shows how more shopping has moved online away from in-store.
What To expect and Prepare
Black Friday
Bargains and Deals: Discounted merchandise on virtually anything under the sun, from gadgets to fashion finds and home items. Check for doorbuster deals and flash sales.
In-Store and Online Sales: Although most in-store, retailers also offer online sales. Physical storefronts will open as early as 6 AM, with midnight or earlier deals online.
Crowds & Competition: Be prepared for big crowds and long lines especially in the top stores and items. This is one type of the damage that can be eliminated by using online shopping.
What is Cyber Week
Cyber Week: Cyber Monday itself but then usually the rest of that week. It boasts a range of online deals and offers from different stores.
Sales: This week offers continued discounted prices, similar to Cyber Monday and usually evolving into several days of deals allowing holiday shoppers the chance for more flexible shopping.
Concentration: Yes, it is a shopping website where the concentration on e-commerce especially deals and offers available only online. Retailers may offer different discounts on each day or they can highlight any product.
So, to summarize Black Friday is essentially deals in-store and online which are associated with doorbusters goodness at significant savings while Cyber Week refers to an event that has extended offerings on-line internationally from sales promotions.
To tips For Ecommerce before black friday
To be ready for Cyber Monday & Black Friday, the on-line retailers should take a few steps as follows:
1. Website Optimization
Speed and Performance
Make sure your website can scale to handle large amounts of traffic. Ensure load times are optimized to avoid slowdowns or crashes.
Mobile Responsiveness
Keep your site mobile-friendly as the majority of shoppers use smartphones.
2. Inventory Management
Inventory
Anticipate High Levels of Demand & Keep Popular Items in Stock
Supply Chain Coordination
Coordinate with your suppliers to avoid running out of goods or experiencing delays in receiving additional gear.
3. Promotional Planning
Early Marketing:
Commence marketing deals a few days ago (at least) through Email Campaigns, Social Media and Advertisements online.
Special Offers:
Develop appealing offers as well as savings only for these days to draw in visitors.
4. Customer Service
Support Systems
Get your customer service team ready for more queries and problems. Think about outside of hours or live chat options.
Transparent Communication
Be transparent in your freight via times, returns policy and deal specifics.
5. Technical Readiness
Testing
Stress test your website and checkout system to make sure it can handle the load.
Backup Plans
There will always be something that can go wrong, a good developer need to have some kind of contingency plan if technical glitches happen trough high use.
6. Logistics and Fulfillment
Handshakes on Delivery
Set logistics that allow for hand shakes at delivery -**Overnight Shipping**: Have expedited shipping options even overnight or same-day.
Packaging
Be ready for an increased demand in your packaging material and simplify fulfillment.
Prioritising these attributes will help online retailers to cope with the traffic and sales volumes typical of Cyber Monday/Black Friday.
Advantages of Black Friday For your business
There are many types of business that can take advantage of the Black Friday; however, for eCommerce businesses specifically it provides a number benefits:
More Sales
This busy time of gifts shopping season means more sales and quite obviously higher revenue at this point.
Improved Brand Visibility
Black Friday deals and promotions enable brands to gain visibility even bring new customers to online shop.
Customer Acquisition
New customers are coming in and there is a chance that they might be back for later purchases.
Clearing Inventory Out
Gives opportunity to clear out older or overstock inventory creating space for new items therefore maximizing your sales aspect.
Quality traffic
More traffic will help in boosting the search engine ranking and this one-off event can also lead to medium-term gains.
A Competitive Edge
When a business has one off Black Friday deals in addition to daily offerings, it will help your ecommerce store stand out from the rest which is an advantage we all want.
DATA COLLECTION
The inflow of transactions unveils a lot about customer behavior and preferences which can be converted into data for your future marketing + sales strategies.
Ecommerce businesses can use this to their advantage — they have a unique opportunity now: due to the benefits outlined above, these offers are better and more competitive than ever, which helps eCommerce in strengthening its market position while achieving significant growth during one of the biggest shopping days (weeks) of Black Friday.
Are You Ready for Cyber Monday and Black Friday as an Online Retailer?
Soo an online retailer, are you prepared for Cyber Monday and Black Friday? Ensure your Ecommerce website is optimized for the busiest shopping days with Bloom Agency’s E-commerce website design services. From user-friendly interfaces to seamless checkout processes, our services are tailored to enhance your online store’s performance.
In addition, consider Bloom Agency’s Ecommerce development services to stay ahead of the competition. Our team of experts can create custom eCommerce website solutions to meet your specific needs and help you maximize your sales during the holiday season. Don’t miss out on this opportunity to boost your online retail business – partner with Bloom Agency today and make the most of Cyber Monday and Black Friday!
