From the Purchase consumer group, 55% return clothes because they did not like the size (Google) The introduction of Virtual Try-On (VTO) by Google will help online sellers avoid the sames pitfalls. With this feature, users will be able to visualize how the clothes look on different body shapes and skin tones; therefore they can get rid of all sizing concerns or expensive return shipping costs. Dozens of popular brands including Everlane, LOFT, H&M are planning to offer this.
What is virtual try on
A virtual try on is technologically advanced and it allows users to see how they would look with a given product like clothing, accessories or cosmetics without really having the items. Using augmented reality or 3D modeling, users see how a product would look on them in real time through their device’s camera. The technology is designed to improve online shopping for customers, who would be able to make better-informed purchasing decisions and also reduce the number of items that are returned. Virtual try on is implemented within a variety of categories such as fashion, beauty and eyewear or even for home decor too that breaks down all physical barriers to ease the process what consumer sees before he/she buys.
Benefits of Virtual try On
Virtual try on technology offers several benefits:
CONVENIENCE: Customers can now try their product from the convenience of home without even moving an inch with virtual try on.
Transform shopping experience: Makes it an entertaining and enjoyable trip, more satisfaction of clients
| Find Your Cloth According to Body and skintone : If there’s one problem with online shopping, it is that you can see something adventurous but are really unsure how this could look on anyone. What people see online is only the tip of the iceberg — although, that’s not just a metaphor considering 42%of individuals admit model photographs do little to represent their bodies truly. (Google, 2023) Leveraging a real model also helps Google’s generative AI shopping tool show people how clothing looks on different body shapes and assess whether the color or pattern will work with their skin tone. Google’s generative AI shopping tool (Real models) helps consumers see clothing on different body shapes and assess colour or pattern options against their skin tones How can this be possible then? Google chose images of varied skin types. |
| Enhance search : Isn’t the blouse that you wish for too costly? Or the jacket fits like a glove but you hate the pattern. Google has also promised that its fast and easy online purchasing app is now even easier with the guided improvements feature. Or by using machine learning and visual matching techniques so that customers can filter based on colour, style or pattern. You may explore things at the same place from multiple locations instead of moving to every store individually. |
Fewer Returns: Gives customers more data to make better decisions about whether an item is likely to fit and look the way they want, which could mean fewer returns.
Affordable: Reduces the reliance on physical samples and virtual try on, which can have a cost-saving effect for retailers.
Personalization: Delivers more customized suggestions; takes into account personal preferences and total size.
Access to everyone: Eases people on wheel chair, cannot visit the physical stores due to any reason or constraints so that they try their products in real as well.
The Operation of Google’s Virtual Try On AI (Images)
For their virtual try on tech, Google built an AI model based on machine-learning technique which they coined the diffusion (model) by using it as a backbone. The model follows a sequential strategy in which target is come close by removing noise from a starting image that is made up purely of the activated pixels with no real information ( detailed later on). Google used images of people in various poses with different types of attire to ensure a high degree accuracy. For instance, an illustration of a person who is backwards in their shirt and another one that portrays them looking forwards. They also trained the system with images of random apparel on people not only to remove any visual flaws in the fabric like wrinkles.
Comprehending AI Models Based on Diffusion
But, we need to understand diffusion to get the full picture of this model. It is when extra pixels or noise slowly corrupt an image, and it distorts so much that you can’t see the original any longer; this process called diffusion. After that, the noise in image has disappeared and simply restores to original with unbroken high quality. The text-to-image models like Imagen do this using a simple user interface where the users provide input through entering-in the custom descriptions. This dispersal method was married to AR clothing technology by Google. Instead of using text as the input for the diffusion, they used two images: one image was an article of clothing and then a person.
Virtual Try On and Business Ecommerce
A Virtual try on can improve an Online business to a great extent and in different ways:
Higher Conversion Rates:
With customers being able to virtually try on products, there will likely be an increase in purchase rates as shoppers are reassured of their choices.
Lower Return Rates
Since customers have a better idea of how things will fit, look etc., they may be significantly less likely to return items that doesn’t fit or something similar which is again going to reduce any returned-product related costs.
Improved Customer Engagement
Interactive elements such as virtual try on heightens the experience of shopping allowing for longer dwell times and return visits.
Increased Average Order Value
Personalized recommendations make it more likely people will buy accessories or other products that go with the outfit goal they are trying to achieve.
Cutting Down Operational Costs
It avoids displaying physical samples and fitting rooms, which in return could save more money from being spent.
Competitive Advantage
Leveraging state-of-the-art virtual try on technology can set a business apart from competitors, resulting in higher traffic and brand loyalty.
Data Insights
Virtual try on provide useful data on customer preferences and behaviour which can be used to further modulate marketing strategies, inventory management.
In general, use of virtual try-on technology help to improve shopping experience that can lead to more sales and definitely higher profitability.
How Ecommerce Retailers Can Integrate Virtual Try On in Their Digital Strategy
The following steps can be taken by an eCommerce store to incorporate and avail AI shopping of virtual try on
AI-based Product Recommendations: Leverage AI algorithms to track customers’ behaviour and preferences, serving them accordingly with relevant product recommendations meanwhile helping in increasing the cross-sell & up-sell chances.
Optimise Customer Support Using AI Chatbots: Enable AI-powered chatbot service for prompt support and real-time assistance with specialized in answering customer questions, thereby enhancing the level of user experience.
Search Optimization: Use AI to improve search results with such tools as natural language processing (NLP) which can ensure that items are easier to find and in a more precise manner.
Tailored Marketing Campaigns: AI can be used to segment your audience through customer data, creating a more focused plan than with general marketing practices.
Levarage Predictive Analytics:Use predictive analytics and historicaldata to forecast sales trends, inventory management,and pricing optimization using ato helps with sales forecasting maintenance.
Enhance Visual Search: Incorporate a visual search facility powered by AI through which customers can shop for products using images, making their shopping journey more comfortable and leading them towards what they desire.
Cut Supply Chain Management (SCM) Costs: Utilize AI in supply chain operations, such as demand forecasting and supplier coordination to enhance efficiency at a fraction of the costs.
Improve Fraud Detection: Incorporate AI algorithm part of transaction, determine all fraudulent activities with highest security which makes shop premises and prevent financial.
Leverage AI for Content Creation: Deploy some cognitive tools to write product descriptions, reviews and content which will be similar and save you from writing new pieces of contents manually each time.
Listening to Your Customers: Leverage AI sentiment analysis in the customers conversations (social customer care chat logs, review etc) for understanding the satisfaction and pain area.
Integrating these AI-driven solutions, eCommerce stores can enable better operational efficiency for their store business while substantially improving the overall customer experience and keeping ahead of ever-evolving changes in digital commerce landscape.
Is there any future to virtual try on?
The future of virtual try-on technology holds great promise in revolutionizing the way we shop for clothes and accessories. With advancements in augmented reality and artificial intelligence, virtual try-on experiences will become more realistic and personalized. Consumers will be able to virtually try on an entire outfit, experiment with different styles, colors, and sizes, all from the comfort of their homes. This technology will not only enhance the online shopping experience but also reduce the need for physical stores, leading to a more sustainable and efficient retail industry. As virtual try-on becomes more accessible and accurate, it is expected to significantly reduce returns, increase customer satisfaction, and ultimately reshape the future of fashion retail.
Conclusion
In conclusion, virtual try-on technology has revolutionized the way consumers shop online by providing a personalized and interactive experience. By integrating this innovative tool into your website, you can enhance customer engagement, boost conversion rates, and reduce returns. Bloom Agency’s Ecommerce website design services and Ecommerce development services are essential for implementing a seamless virtual try-on feature that aligns with your brand identity and user experience goals. With their expertise, your online platform can stand out in the competitive market, offering a cutting-edge eCommerce website solutions that drives customer satisfaction and loyalty. Embrace the future of e-commerce with virtual try-on technology and Bloom Agency’s top-notch services to stay ahead of the curve and elevate your online shopping experience.
