eCommerce Marketing Strategies for 2025

eCommerce marketing is the process of marketing your internet business using different internet marketing channels. It’s a thriving industry, with retail eCommerce sales projected at $8.1 trillion in 2026.To get a share of the pie, eCommerce development agencies employ different eCommerce marketing strategies to boost a business’s brand awareness and traffic.

 

In this guide, our experts provide 15 key eCommerce marketing strategies companies need to implement in 2025 to increase sales.

 

What Is eCommerce Marketing?

eCommerce marketing refers to the process of advertising your online shop and goods via different channels of marketing. Depending on the phase of the sales process that your audience is at, your objectives will vary. Overall, eCommerce marketing seeks to:

 

Create brand awareness

Inform customers about a new product

Increase traffic

Increase the number of leads

Convert more leads

Increase the number of sales

 

15 Best eCommerce Marketing Strategies for 2025

Following are some of the best eCommerce marketing strategies to boost your online sales in 2025:

 

Apply High-Quality and Fresh Content

Make Effective Use of Retargeting To Get Leads

Personalize Emails To Engage Your Online Consumers

Develop a Strong Social Media Profile

Reach More Market and People With eCommerce SEO

Make Effective Use of Affiliate Programs To Increase Awareness and Sales

Leverage Google Shopping as an eCommerce Marketing Channel

Promote User-Generated Content (UGC)

Leverage the Power of Influencers

Hold Online Contests

Target Audiences With Local Marketing

Use PPC Advertising

Maximize Upsell Emailing Tactics

Embrace AR/VR Technologies

Optimize Voice Search Functionality

 

 

Strategy #1: Create High-Quality and Unique Content

An eCommerce marketing strategy combined with a content strategy has the intention of informing your potential customers about your services or products and generating brand awareness. Publishing good and original blog posts, photos, videos, and infographics on various channels can also engage your prospects with your brand.

 

Remember: Content is an end product. Providing value to your audience establishes a worthy relationship and leads to traffic and possible conversions. Hence, always ensure that you provide your leads something valuable, such as beneficial guides, address their questions, talk about their most significant concerns, etc. For instance, if you’re marketing healthy and organic foodstuff, you may blog about nutrition, offer advice on weight reduction, talk about body types, and so on.

 

Here’s how the top lead generation businesses employ this eCommerce marketing strategy:

 

Think about what kind of content you want to produce

Think about your audience’s needs

Write like your target market does

Optimize for user experience

Use visuals

Spread your content across various channels

Pro Tip: Don’t get inspiration from your competitors’ content. Your content has to be new and of better quality.

 

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Tactic #2: Use Retargeting To Engage Leads

70.19% of online shopping carts are abandoned. (Baymard Institute)

 

Retargeting is one of the best eCommerce marketing methods to return your leads to your store and buy something. This is one of the simplest eCommerce marketing methods, which consists of putting retargeting ads on different platforms.

 

You can use AI and find out what particular prospects are looking for. Then, create a personalized ad that will be played on multiple channels of media reminding them of your business and products and inviting them back to the buying process.

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Strategy #3: Personalize Emails To Reengage Your Online Shoppers

28% of millennials are more loyal if they are sent personalized communication. (SmarterHQ)

 

Email marketing is arguably the most influential eCommerce marketing channel to engage with your target. Customers do love to get notified of fresh material and marketing mailers, special offers, discount sales, and promotions by the brands they admire, but just as long as they are relevant.

 

The best email marketing specialists who get it right generate a steady return on investment. In fact, the average ROI in email marketing is 36:1, i.e., for every $1 you invest, you earn $36.

 

To start with email marketing:

 

Build an email list

Select the type of content to mail

Incorporate personalization

Use automation

Track results

Combine written and visual content and manage your email marketing list to generate more traffic, close more deals, and boost your profit.

eCommerce marketing strategies: the kind of emails that customers want to receive

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Strategy #4: Establish a Strong Social Media Presence

36% of Instagram users follow brands. (Statista)

 

Social media marketing might prove to be one of the most effective eCommerce marketing strategies if you use it properly. For instance, Facebook and Instagram both offer options to target audiences as well as link to specific pages on your site. It means that you can direct the right consumers to your online shop and pair them up with their desired products. By leveraging social media power, you can engage with prospective customers, generate more website traffic, and create conversions almost for nothing.

 

Before you start putting this eCommerce marketing plan into practice, make sure you:

 

Discover as much as you can about your audience: Learn about the people you are targeting by identifying where they usually reside, how old they are, the language they speak, and what interests them.

Choose the websites upon which you’ll promote your brand: On learning about your audience, identify which websites they will visit most often in accordance with whom they are. For instance, a younger generation will be more active on TikTok or X (formerly Twitter). Alternatively, professionals would be more active on LinkedIn. Moreover, some platforms are more dominant in certain areas. Apart from this, research which platforms offer the most benefits for eCommerce marketing for your industry or niche.

Do competitor analysis: Discover what your competitors are doing on social media. Try to know what eCommerce marketing strategies they use, what content they post and how often, which networks they are utilizing, and how they engage with users.

The above recommendations will help you create effective social media eCommerce online marketing campaigns. Then, once you are actually posting and launching campaigns, use data to determine the best posting times and how many desired posts to post.

 

Finally, monitor the performance of your campaigns to adjust your eCommerce marketing strategies in the right direction. Social media platforms have analytics integrated into their business profiles, and hence you can browse data on impressions, reach, website clicks, and profile visits to measure user activity.

 

Pro Tip: Since social media is at the heart of your eCommerce marketing strategy, you might want to take the services of the top social media marketing agencies to make it successful.

 

the number of Facebook users who are a brand’s follower on the site

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Strategy #5: Expand Your Market and Reach With eCommerce SEO

Search engine optimization of your website and products is one of the most important eCommerce marketing strategies for boosting sales. For your online store and products to be found and show up in SERPs when users make specific searches, you need to optimize them for the very same keywords.

 

To optimize your product pages for SEO:

 

Know your target keywords: To attract the right key phrases, you can bank on support from SEO tools such as Ahrefs and Moz.

Use your keywords properly: You are meant to use your keywords in your products’ title tag, meta description, and short URL.

Create original product descriptions: Make sure that you describe every product by size, shape, color, and features to provide great shopping experience for the consumers.

Include customer reviews: Reviews are excellent sources of keyword generation organically. Every comment that your customers leave behind will keep your content fresh.

To propel best online eCommerce marketing practices, make sure your store is mobile friendly, navigation-friendly, and loads fast. This will improve user experience and time spent on site.

 

Of course, some SEO aspects do require expertise, so don’t hesitate to call upon one of the leading SEO agencies.

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Strategy #6: Use Affiliate Programs to Drive Awareness and Sales

No eCommerce marketing strategy would be complete without an effective affiliate program. It can reach more people faster and get your brand message out to more individuals.

 

To utilize affiliate marketing, seek out powerful affiliates who will promote your products on different platforms. This is also one of the cheapest digital eCommerce marketing methods because it is performance-based. This means that you will only compensate your affiliate partners as much as they earn.

 

When applying this eCommerce marketing method, make sure that you:

 

Give value to your audience

Don’t overlink emails

Promote quality products

Focus on building a meaningful relationship, not selling

Are valuable and provide value

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Strategy #7: Leverage Google Shopping as an eCommerce Marketing Channel

Google Shopping ads capture 76.4% of retail search ad spend. (Adthena)

 

Google Shopping is also among the top eCommerce marketing strategies for 2024 because of its ability to provide more qualified traffic and higher conversions. By displaying images in search results, Google puts your physical products directly in front of the potential customers while encouraging the users to engage and act.

 

Apart from that, brands listed in the SERPs appear genuine even if the customers have not known them yet. Therefore, whenever Google matches your products with the searched keywords of the users, there are higher chances that they will believe in your brand to buy a product.

 

To use Google Shopping, you have to:

 

Create a Google Merchant Center account

Optimize product pages

Link your Google AdWords account

Create a campaign

Percentage of retail search ad spend driven by Google Shopping ads

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Strategy #8: Sell Market User-Generated Content (UGC)

82% of consumers read reviews of products before making a purchase online. (Statista)

 

UGC is among the best eCommerce marketing strategies. Because UGC highlights experiences from actual individuals, more customers are likely to take it into account when buying a product. Indeed, 85% of marketers feel that UGC and a branded online community are major strategies to a business’s success.

 

UGC is anything customers post about a product or service based on their own purchasing experiences, decisions, and perceptions of your brand. It can be reviews and recommendations online and on social media, and posts and videos on social media. It is most important for small businesses and new companies that have limited brand recognition.

 

You can make UGC from post-purchase emails when customers post reviews and images after being emailed to ask them for reviews and testimonials. You can also leverage reviews and images on your website and social media using hashtags.

 

82% of shoppers search for products prior to purchasing through online customer reviews

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Strategy #9: Leverage the Influence of Influencers

61% of customers trust social media influencers. (Morning Consult Pro)

 

Influencer marketing is a burgeoning eCommerce marketing tactic. What we are referring to as influencer use isn’t always mega-influencers with hundreds of thousands or even millions of followers. Micro-influencers with less than 100,000 followers work just as well.They also generate an equivalent rate of engagement and return on investment, the latter of which is less expensive and open to free stuff in exchange for advertisements.

 

Partner with high-engagement influencers and partner with influencers who actually do believe in your product or service and whose values match your brand messaging.

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Strategy #10: Host Online Contests

Hosting online contests or giveaways is another interesting eCommerce marketing idea that captures and attracts audiences. To build more brand awareness, generate some buzz about your eCommerce business, and finally sell, you can host these online contests:

 

Follow, like, share, and comment to win

Instagram photo challenge

Tag your friends in contests

TikTok hashtag challenge

Recurring raffle draws

Sign up to win

Voting or poll

Photo caption challenge

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Strategy #11: Target Audiences With Local Marketing

1 in 5 Americans buy from local businesses and 57% will pay more and shop at local stores. (IPX 1031)

 

Physical businesses are not the only ones with local marketing. It is also an excellent eCommerce marketing strategy for online businesses with a connection to the local community.

 

Organize locally focused promotion campaigns to notify individuals that you are a brand operating within their vicinity. You can advertise on newspapers and broadcast on local radio stations. Another effective local marketing strategy is participating in online community groups and events where fellow entrepreneurs with similar business types assemble.

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Strategy #12: Apply PPC Advertising

Pay-per-click advertising is a great way to reap search traffic. PPC has a 200% average ROI for businesses. It is also preferred by small and medium enterprises to drive brand awareness because it is cost-effective and efficient. You are only billed when a user clicks on your ad as it is displayed on search engine results pages.

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Strategy #13: Use Upsell Emailing Strategies

A follow-up upsell email is then sent to existing customers to encourage them to buy more than they initially intended. This means persuading them to purchase ancillary products or move to a product or service variant that costs more.

 

Product recommendations account for 31% of eCommerce website revenues, according to a Barilliance study. So, there is an enormous opportunity for upselling to work in your favor too.

 

Keep the following eCommerce marketing tips in mind while sending successful upsell emails:

 

Include recommendations in order confirmation emails

Put social proof into emails and highlight customer reviews and testimonials with photos

Personalized upsell recommendations based on an interest of a client, web behavior, and search history

Abandoned cart follow-up and include upsell recommendations

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Strategy #14: Implement AR/VR Technologies

Augmented reality (AR) and virtual reality (VR) have opened endless opportunities in eCommerce marketing. AR and VR offer a more engaging customer’s experience and interactive journey, allowing customers to see products in a new way.

 

Moreover, shipments of AR/VR hardware are likely to increase up to 87.7 billion by 2026.Thus, the time for marketing professionals to revamp their eCommerce marketing tactics and experiment with new trends is now.

 

You can leverage AR and VR functionality by overlaying 3D product and product customization photos and inserting the virtual products into a test environment. This is an inviting way of demonstrating the real life application of products.

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Strategy #15: Improve Voice Search Capability

Voice search usage has grown at a drastic rate. Voice assistants such as Siri and Google Home continue to play a central role in defining online buying. Indeed, voice shopping will grow to $164 billion by 2025. To take advantage of this expanding trend, ensure your eCommerce website is voice search optimized.

 

You can utilize these effective voice search SEO strategies by:

 

Providing brief yet to-the-point answers to customer inquiries

Using long-tail conversational keywords that reflect the way people talk

Using simple content that eliminates hard words that may confuse voice assistants

Optimizing speed improvements on your web pages so Google can pick them up more easily

 

eCommerce Marketing Strategies Takeaways

eCommerce marketing is the key to success for every online company. It allows you to raise brand awareness, convert, and drive sales. To outshine the competition and become distinctive in 2025, make sure you implement the best eCommerce marketing strategies we’ve discussed above.

Notice that it is also possible to invest in the recruitment of retail ad agencies or other top digital marketing agencies to help you accelerate business growth.

 

ECommerce Marketing Strategies FAQs

1. How to market an eCommerce business

When marketing an eCommerce business, be aware of trending concepts in your segment. Some of the most valued trends these days are:

 

Creating and distributing unique, high-quality, and informative content

Retargeting audiences

Personalizing emails

Starting social media campaigns and competitions

Following SEO practices

Employing affiliate programs

Employing Google Shopping

Employing UGC

Influencer marketing

Local marketing

PPC advertising

Upselling

Assisting your shop using AR and VR technologies

Voice search optimization

 

2. How does eCommerce differ from digital marketing?

E-commerce and digital marketing are two complementary processes. eCommerce is your virtual store where buyers buy products or services and the latter is used by most of the top digital strategy firms to get traffic to your virtual store and drive revenues.

 

3. Why is eCommerce so attractive?

E-commerce saves time as well as money on transportation. It doesn’t require a purchaser to go to a physical shop, so people can shop anywhere in the world. In addition, it gives you the opportunity to offer more options of products and services.