Google Ads Introduces New Promo Code Formats for Promotion Assets
Google Ads has rolled out new barcode and QR code formats for Promotion Assets, enhancing how customers can redeem offers both digitally and in-store.
With these updates, advertisers now have innovative ways to share promotional deals, making it simpler for customers to engage with offers regardless of their shopping environment.
Key Details:
The barcode option supports various formats, including Aztec, Data Matrix, and EAN-8.
QR codes can hold up to 720 characters of text.
Note that links are not supported in QR codes.
Advertisers are required to provide valid barcode numbers for the barcode format.
How It Works:
Advertisers can choose between barcode or QR code options when creating Promotion Assets, entering their promotional details within the specified format limitations.
Why It Matters:
These new promo code formats enhance the flexibility of cross-channel promotions and improve tracking of redemptions. The barcode format facilitates seamless in-store integration, while QR codes simplify the process for customers claiming offers on mobile devices, potentially boosting conversion rates.
