Google Ads has launched its long-awaited text guidelines feature – which gives advertisers more control over how Google’s AI generates ad text. First announced at the Think Retail event five weeks ago, this new feature allows marketers to guide AI to create text assets that align with their brand tone, messaging and compliance standards.
What’s New
The text guidelines feature, currently in beta, appears in select Google Ads accounts. It allows advertisers to set text parameters at the campaign level, ensuring that AI-generated ad content remains in line with brand language and policies.
Why it Matters
As Google Ads moves toward AI-powered creative, advertisers are asking for stronger controls for brand safety and message consistency. With this new feature, marketers can fine-tune AI-generated text while benefiting from automation and performance efficiency.
How it Works
- Available at the campaign level, text guidelines only apply when text optimization is turned on.
- Advertisers can define rules and preferences to guide AI towards specific tone, phrasing or compliance requirements.
- It is designed to increase brand-safe creative while maintaining flexibility in ad performance.
The Bottom Line
The new text guidelines feature is a game changer for marketers who want AI efficiency without losing control of their brand’s voice. It’s the perfect balance between automation and brand integrity, allowing companies to maintain quality while scaling their campaigns.
First Seen
This rollout was first noted by PPC expert Arpan Banerjee, indicating Google’s continued efforts to refine the way it integrates AI into digital advertising tools.
Bloom Agency’s opinion
At Bloom Agency, we welcome this update as a big step towards aligning AI-powered marketing with brand identity. As a results-focused SEO and PPC agency in Pune, we are always exploring tools that help our clients maintain creativity, compliance and consistency in campaigns.
Need help setting up your Google ad copy guidelines for better brand control?
Contact Bloom Agency today – your trusted Google Ads and SEO company in Mumbai – and let’s work together to create smarter, safer and more effective ad campaigns.
Rahul M.
B2B Service Provider