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Google Ads Send Message On WhatsApp Tests

October 7, 2024

Google Ads Send Message On WhatsApp Tests

Google Ads has recently started the distribution of “Click-to-WhatsApp” message assets, expanding its Google advertising services and allowing advertisers to add direct messaging capabilities in their advertisements.

 

 

Google Ads Whatsapp Color

This feature allows WhatsApp users to start a chat with businesses directly from Google Ads, streamlining customer engagement and lead generation​​(Search Engine Roundtable​​)(Search Engine Roundtable​​).

Google Ads Whatsapp Plain

Currently, it is being tested in India and Brazil as part of a beta rollout. This feature can be set up for the advertiser’s responsive search ads, with its configuration including the setting up of a message asset directly linking to the advertiser’s WhatsApp Business account. Businesses require a WhatsApp Business number to access the feature and may include a starter message that adheres to the policies of Google Ads​.

This integration, in addition to facilitating more ease for customers through a direct communication channel, also tries to enhance the efficiency of lead generation for businesses using the service. If you are interested in knowing all about how to implement this, it is available in the help document by Google here

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