How to Perform an SEO Audit in 2025: Your Complete Guide

Search engine optimization (SEO) is a very convenient strategy that enables you to keep on enjoying constant traffic, leads, and conversions. However, for you to keep on enjoying these, you will need to optimize and improve your strategy in the long run.

That is where an SEO audit can assist. An SEO audit allows you to get deep into your strategy so you are able to identify the areas where you must do better so you are able to get the most out of it. Read on to learn how to do an SEO audit using our step-by-step guide!

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What is an SEO audit?

An SEO audit is an examination of the effectiveness of your site in ranking on search engines. It might be of many forms and dimensions, ranging from very simple to very complicated, from very superficial to very deep, and from a narrow focus to a broad range.

The SEO audit framework

Now that you know the answer to the question, “What is an SEO audit,” let’s discuss how you can go about doing your audit.

Just like there are a number of different types of SEO audits, there are many ways to approach conducting the audit. Typically, you’ll want to:

• Set your goal: What do you need to know from your audit? Tip: read the next section!
• Set the focus of your work: Are you reviewing all three areas of SEO (technical, on-page, and off-page) or one?
• Collect materials to record your findings and takeaways: Get ready and dive into the data!

What can you expect to learn from an SEO Audit?

Sometimes, there are reactively performed SEO audits after a performance dip. In this case, you should be able to finish your audit with the conclusion of what did not cause the unwanted results.

With this SEO audit purpose, you’ll primarily seek to find clues to what might have led to a particular result, so you’ll want to investigate thoroughly into potentially fruitful areas but gloss over other aspects of SEO that would not affect your problem or priority.

While you might not finish your audit with firm facts about what caused your troubling results, one indicator that your audit has been successful will be that you are clearer regarding possible causes and have some implementable ideas about what to do next.

In other instances, you might just be auditing your site as a proactive measure to catch any possible issues as your site develops. When you are proactive, you might choose to look for opportunities in addition to possible errors in your SEO foundation.

If approaching an SEO audit from this perspective, you ought to be able to conclude your audit with a clearer picture of your existing position in your SEO target areas as well as some areas where you can get better overall.

A maintenance or proactive SEO audit will most probably have you take a brief look at numerous different aspects of SEO but not go as deep as you would if you were looking for a solution to a particular problem.

How to conduct an SEO audit

Curious about how to conduct an SEO audit? We’ve got you covered.

It’s no surprise that audits can be time-consuming to do – and might involve investigating subsets of SEO that are overwhelming. But you don’t need to do a full, 100-point audit every time. Here’s how to do an SEO audit for different parts of your SEO strategy.

High-level technical & ranking audit: Monthly

Time Commitment: 10-30 minutes: this audit is intended as a pulse check. You won’t be delving into the minutiae of every metric unless you see an out-of-the-norm shift or a sustained trend in the wrong direction.

What this audit covers

Booking a crawl of your site via Screaming Frog or another tool like SEMrush’s site audit to search for dramatic changes in your baseline technical status.

Implementing keyword tracking for your major terms and comparing your rankings each month to pinpoint any deviations out of the baseline range.

Desired audit results: A clear understanding of your SEO baseline as well as trends that should be explored further.

Themed detailed audit: Each quarter

Time Investment: 2+ hours

This self-reflection report will allow you to touch base with your total optimization status and do so in greater

What is included in this audit

Noting observations regarding your status for all aspects of SEO (on-page, off-page, and technical).

Prioritizing fixes or opportunities for improvement based on quality rather than quantity. For instance, correcting indexing issues for 3 key pages will likely have a bigger impact than adding keyword-rich alt text to 30 images.

What the audit should yield: A ranked list of possibilities to solve problems or enhance your site based on your current SEO position.

Competitor audit: Quarterly

Time Commitment: 2+ hours

Your SEO audits should not be restricted to your own website or merely finding problems. You can also apply your auditing ability to observe where the competition is winning or failing – and then leverage that knowledge to your benefit!

What this audit includes

Focusing on a single area of SEO and learning from several competitors or opting to do an all-range SEO deep-dive for a single competitor.

Selecting competitors not only based on actual business competition, but also on search engine result page (SERP) competition.

Concentrating on areas where your competition is better than you so you can imitate or respond in a manner that benefits your company. Although it may be useful to pay attention to areas where your company is outperforming the competition, if you are looking to enhance your strategy, you won’t want to spend all your time simply congratulating yourself.

Expected audit results: Prioritized list of opportunities by strategy of how competitors aim to get the upper hand when it comes to your SEO niche focus.

I’ve completed my SEO audit and I’ve pulled my thoughts together, but what do I focus on first?

You now know how to do an SEO audit, so you may wonder which optimizations are worth prioritizing.

Ask yourself:

• Is this improvement or element something that Google has stated as affecting rankings? If the answer is yes, then it must be a higher priority.

• Is this improvement or element something that has a close relation to my site’s central goals? If the answer is yes, then it must be a higher priority.

• Is this improvement or element something that would have a discernible effect on experience from the point of view of my target audience? If so, then it is more of a priority.

Other SEO audit factors

Don’t wait to audit your site until problems arise.

SEO is not an on/off channel like paid marketing. If something is wrong with your site, its effects will snowball over time. You’re better off getting into the habit of doing proactive monitoring with the hope that you can stay away from jarring dips in SEO performance because of it.

What constitutes a good SEO audit?

What constitutes a quality SEO Audit? Each and every audit will be different. On a daily basis, the Google SERPs fluctuate, your competition responds to your actions, and searchers phrase in and out of your target audience. But quality SEO audits do have certain commonalities. They are:

Data-driven

No, the numbers aren’t going to provide every possible answer to all of your questions in a straightforward manner and reveal all of the business secrets you require for success. Yes, you’ll need to make conclusions from the data that might or might not turn out to be true. But when you extrapolate from the numbers, it’s necessary to anchor your conclusions in the numbers.

Actionable

An audit is inherently descriptive – i.e., it describes the object of analysis – as opposed to prescriptive. However, an audit must not conclude with a mere recitation of facts if you expect to derive actual value from the time invested in the analysis.

In order to move from the state described in your audit to a future state where performance is better, you’ll need to outline some ideas to spark change.

Informed by priority

With your site present in the ever-changing landscape of the web, you’ll never come close to the end of chances to correct, enhance, or contribute to your SEO groundwork. Not every chance, though, is equal, and your audit concentration/takeaways ought to prove as much.

Obtain an expert SEO audit at Bloom Agency

Performing an SEO audit is no easy feat. If you’re struggling to find knowledgeable team members who can conduct your audit or simply don’t have enough time to continuously audit your website, Bloom Agency can help.

Bloom Agency is an award-winning SEO agency with a team of over 500 SEO and digital marketing specialists helping businesses like yours expertly audit their websites for optimal SEO performance.

Being a Google Premier Partner with over FIVE specializations and staff with over 3,212,407 combined SEO experience, we’re certain we can assist your business to find where you can enhance your SEO performance and assist you in implementing those optimizations successfully to rank higher in the SERPs.

Order your business SEO Audit today by calling us at 888-601-5359 or contacting us online! We can’t wait to watch your business grow!