Improving Search Ads with Smoother Navigation on Landing Pages

Ad quality improvements for better user experiences

At Google, we are continuously working to make sure that ads shown in Search are relevant, helpful, and in line with users’ expectations. This is an update that focuses on improving ad quality by refining our approach to landing page experiences.

Why Landing Page Navigation Matters

It happens that there were some searches clicked for advertisements, which actually, ended one being led on another unrelated page. The reason something such frustrating this way happens; one thing in a landing page may contain different aspects the person has anticipated which a person probably will face so hard and become tough when to be trying his way for accessibility in view to obtain whatever intended in mind at such juncture of trying.

For example, suppose you search for a login page and an ad displayed leads to a promotion. You will likely have a poor experience only if finding your login page becomes difficult from there. Otherwise, you would likely return to Google Search and try again, which is an especially bad user experience.

Improving Ad Quality with a Smarter Prediction Model

The problem we’d solve is the improvement of our prediction model’s quality evaluation capability for landing pages. That model helps detect whether an advertisement takes the user to some unwanted or unhelpful destination that has bad navigation. In cases where our ability to predict better, fewer such low-quality experiences with advertisements are expected for a user; meanwhile, quicker delivery of information being sought can be expected from those advertisements.

Impact on users and advertisers

This refresh actually puts into a clear perspective why clear, relevant landing pages hold much value. On the flip side, it will also mean better search experiences for users and greater navigation as well as better engagement and value for the advertisers that are focusing on clearer landing pages.

For advertisers: if your landing pages are not easy to navigate, it is high time to make them better. This friendliness will also ensure that it contributes to better ad performance besides improving the experience for the users.

As Google Search evolves, we remain committed to refining our ad quality systems to deliver a more seamless and helpful advertising experience. Please contact google adwords agency in mumbai as we continue to enhance the way ads appear in Search.