eCommerce Marketplace Marketing Agency
Online Marketplace Marketing Solutions That Empower You To Build a More Profitable Business
Ditch marketplace optimization strategies that don’t deliver results. Maintain your online marketplace listings competitively optimized and grow your sales on all e-commerce marketplaces using Bloom Internet Marketing Agency’s full-suite digital marketplace solutions.
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eCommerce Marketplace Marketing Services
Online marketplace advertising (also referred to as e-commerce marketplace or digital marketplace promotion) means the methods by which brands advertise and sell their products or services on big e-commerce marketplace platforms such as Amazon, eBay, Etsy and Walmart.
Digital marketplace marketing encompasses different techniques for promoting the visibility of your products within these marketplace platforms.
Without a strong online marketplace marketing strategy, your products can’t be easily found within a marketplace platform. This decreased visibility translates into fewer visitors to your listings, poor conversion rates and lost growth opportunities that put your business behind.
Don’t overlook your marketplace strategy. Learn how Bloom Internet Marketing Agency can help your business grow.
Why Your Business Needs an Online Marketplace Marketing Strategy
Increasingly consumers are seeking to use a marketplace platform to discover the products and services they require. Listings that are poorly optimized will fail to effectively turn browsing shoppers into paying buyers, translating to missed revenue streams.
As a company, you cannot afford to lag behind. In order to survive and prosper in this competitive digital environment, you must create and execute a data-driven online marketplace marketing strategy.
Prioritizing marketplace optimization enables you to:
Reach the millions of active buyers on large e-commerce marketplaces. By positioning your products or services on the appropriate online marketplace, you get more brand exposure and customer acquisition.
Marketplace advertising and optimization enable you to build a robust brand presence and create trust with new customers so that when the time comes to purchase, customers are more likely to select your products.
Marketplace SEO is about optimizing product listings using relevant keywords and engaging descriptions. This improves your visibility within search algorithms of the marketplace and third-party search engine results.
Online marketplace analytics deliver critical insights into customer behavior, campaign performance and total market trends. Such data enables you to make strategic decisions, optimize your marketplace approach and drive maximum return on investment (ROI).
Boost Brand Awareness
Marketplace optimization and advertising enable you to create a solid brand presence and build credibility with new customers, increasing the chances of your products being selected when it comes to purchasing.
Enhance Marketplace SEO
Marketplace SEO requires listing products with search-relevant keywords and interesting descriptions. This boosts your rank within the search algorithms of the marketplace and beyond the marketplace itself into external search engines.
An online marketplace marketing strategy lets you diversify onto numerous platforms where you can sell. This lessens the vulnerability of being on one marketplace platform and brings additional revenue channels for your company.
A marketplace strategy is especially useful for companies that want to drive the highest ROI and reach an extensive audience. In contrast to conventional marketing methods, marketplace marketing tends to incur lower customer acquisition costs.
Bloom’s Client Success Stories
At Bloom Internet Marketing Agency, we’re invested in our partner’s success. Our experienced marketplace marketing team stops at nothing to achieve that next big win.
Discover how we’ve helped thousands of industry players keep their businesses competitive and adaptable to the evolving dynamics of e-commerce marketplaces.
192%
Ad Sales in 8 Months
23%
Advertising Cost of Sales
Bloom’s Amazon marketplace marketing specialists conducted a thorough account audit and introduced a targeted marketplace strategy to enhance the client’s Amazon performance and increase sales. This led to a 3X boost in marketplace ad sales.
313%
Ad Sales
111%
Conversion Rate
This customer was having difficulties with marketplace optimization. After assigning its multichannel sales strategy to Bloom, the customer’s Amazon ad revenue rose by 313% and the conversion rate rose by 111%, while reducing the marketplace advertising cost of sales (ACOS) by 22%.
350%
Sales Volume
451%
Unit Sales
The client required assistance in boosting its monthly sales and general visibility via marketplace optimization and promotion. Bloom optimized the customer’s Amazon product listings using high-performing keywords, which resulted in a 350% increase in sales volume.
Bloom's Online Marketplace Marketing Services
We handle all aspects of your brand’s e-commerce marketplace presence on sites such as Amazon, Walmart and Target Plus, with tactics to create visibility and traffic and increase online sales.
Our marketplace SEO experts optimize your product listings using strategic keywords, engaging content and optimal SEO methods to maintain your listings high in marketplace search rankings.
We execute strategically focused marketplace advertising campaigns that ensure your products are well-exposed to the right audience, creating high click-through rates (CTRs) and conversions.
Our marketplace marketing specialists collaborate closely with your team to create a strong strategy in sync with your goals. We give you detailed marketplace evaluations and develop bespoke strategies to suit your brand aims.
Put your products and brand in front of Amazon’s huge customer base with professional marketplace optimization. We write engaging titles, descriptions and product copy to boost your online visibility and conversion rates.
Our experts optimize each aspect of your Target Plus listings to convert window shopping buyers. We also assist with pricing strategies, execute sponsored ads for added visibility and give performance reports to guide continuous optimizations.
From highly targeted Amazon ad campaigns to full-service brand management, our specialists guarantee your products find their way to your desired audience. Join forces with us to unlock the full potential of Amazon Marketplace and convert each click into a successful sale.
We continuously make data-driven optimizations to keep your product in its top position and profitable in Amazon’s competitive marketplace. With an emphasis on customer experience and search visibility, your products will grab attention and convert browsers into purchasers.
Whether you’re launching a new product line, refreshing your listings or seeking to enhance your brand’s image, our photographers collaborate closely with your team to deliver images that align with your brand identity and speak directly to your target market.
Why Choose Bloom for Your Online Marketplace Marketing
Bloom Internet Marketing Agency is your go-to online marketplace marketing partner. You are in good hands with our complete support from onboarding and implementation of marketplace marketing campaigns to continuous marketplace optimization. We walk you through each step and guarantee your success in the online marketplace. By partnering with Bloom, you receive: