How to Open a Store on Amazon: Step-by-Step Guide for New Sellers

An online store is great, but having your products available instantly on Amazon takes your business to a whole new level. You don’t believe it? According to Amazon, the US-based seller’s average annual sales have already exceeded $230,000.

 

What Does this Tell Us?

This signals a massive growth opportunity within the Amazon ecosystem. With the right strategies, any business can take advantage of this ability and start selling successfully. But more importantly, opening an Amazon store isn’t just about listing products—it’s about building your brand, building credibility, and reaching a much wider, ready-to-buy audience.

So if you’re ready to take your business to the next level and want to explore what Amazon has to offer, here’s Bloom’s complete guide on how to open your Amazon store the right way.

So, if you’re ready to take your business to the next level, here’s our complete guide on how to open a store on Amazon and start selling like a pro — crafted by Bloom to help you launch confidently and strategically.

Here’s what we’ll discuss:

 

4 Reasons You Should Start Selling on Amazon
 

13 Steps on How To Make an Amazon Storefront

1. Open an Amazon Seller Account
2. Register Your Brand on Amazon
3. Buy UPC Codes
4. Ensure Your Product Photos Have a White Background
5. Add Products to Your Online Shop
6. Input Your Product Descriptions
7. Create Your Amazon Storefront Page
8. Structure Your Store
9. Add ASINs to Your Store
10. Create a Dynamic Shopping Experience
11. Check and Adhere to Amazon’s Stores’ Ad Policies
12. Wait for Ad Moderation’s Feedback
13. Learn More From Seller University
     

13 Challenges You’ll Face When Opening an Amazon Store

 

4 Reasons You Should Start Selling on Amazon

 

Before diving into the technical steps of how to create an Amazon storefront, let’s quickly understand why Amazon remains unbeatable for sellers.

 

1. It’s the Best Platform To Showcase Your Products

 

With a massive 2.4 billion monthly visitors, no other eCommerce platform offers the same reach and consumer trust as Amazon. Listing on Amazon instantly puts your brand in front of millions actively searching for products every single day.

This visibility boosts your chances of getting discovered, especially since customers trust Amazon’s reviews, policies and seamless buying process.

 

2. More Reach for New Products

 

Opening a store on Amazon helps your new products get discovered faster. Instead of relying solely on your website traffic, Amazon’s AI-powered ecosystem does the heavy lifting — from recommending items to placing products under “Amazon’s Choice” or “Best Seller” tags.

The platform’s smart discovery systems include:

• Alexa voice shopping
• Amazon’s Choice badges
• Sponsored product placements

Since Amazon itself functions like an eCommerce search engine, visibility is much higher compared to placing your product on traditional search engines.

 

3. Brand Affinity and Consumer Education

 

With tools like A+ Content, you can elevate your brand storytelling and educate buyers about:

• Who you are
• What makes your products unique
• Why customers should trust your brand

This allows your Amazon Storefront to become a branded destination — helping you build deeper customer trust and long-term loyalty.

 

4. Highly Customizable Pages and Experiences

 

Amazon Storefronts allow you to design a fully branded, immersive shopping experience. You can:

•  Add custom banners
• Organize product collections
• Showcase videos and lifestyle visuals

This gives your Amazon presence the look and feel of your website while leveraging Amazon’s traffic, creating a seamless brand journey.

 

13 Steps on How To Make an Amazon Storefront

 

Here are the essential steps you must follow to set up your storefront properly.

 

1. Open an Amazon Seller Account

 

Your Seller Central dashboard becomes the home base for managing your business. When you begin, choose between:

• Individual Plan – $0.99 per sale
• Professional Plan – $39.99/month

You’ll need to provide:

•  Legal business name
• Business address
• Tax details
• Bank information

Pick your plan based on how many items you intend to sell and your long-term scaling goals.

 

2. Register Your Brand on Amazon

 

Amazon Brand Registry protects your brand and unlocks premium features like A+ Content and enhanced listing control.

You will need:

• An active or pending trademark
• Proof that you are the brand owner
•  Product images showing your branded packaging

Brand Registry also reduces risks from counterfeit sellers.

 

3. Buy UPC Codes

 

Every product variation needs its own UPC. Buy them from GS1, Amazon’s recommended and globally recognized standards body.

UPC accuracy ensures:

• Proper inventory tracking
• Smooth listing creation
• Reliable product identification

 

4. Ensure Your Product Photos Have a White Background

 

Amazon requires your main image to have a pure white background (RGB 255,255,255).

High-quality product photos help:

•  Improve click-through
• Increase conversions
• Build trust instantly

You may need a professional product photographer to maintain consistency and quality.

 

5. Add Products to Your Online Shop

 

Every product listing must include:

•  A clear, keyword-rich title
•  High-quality images
•  Bullet-point features
•  Detailed descriptions
•  Pricing info

Optimized listings improve visibility and sales performance.

 

6. Input Your Product Descriptions

 

Your descriptions must be:

• Engaging
• Keyword-optimized
• Benefit-driven
• Easy to scan with bullet points

Answer common customer questions and highlight what makes your product better than competitors.

 

7. Create Your Amazon Storefront Page

 

Use Amazon’s Store Builder tools to design your branded store. Customize your:

• Header banner
• Product categories
• About section
•  Featured collections

Your storefront should visually match your brand identity.

 

8. Structure Your Store

 

Organize your store layout logically. Add pages for:

• New arrivals
• Best sellers
• Product categories
• Collections
• Seasonal promotions

Clear navigation increases conversions.

 

9. Add ASINs to Your Store

 

Every Amazon product uses an ASIN (Amazon Standard Identification Number). Add your ASINs through Seller Central.

Accurate ASIN mapping ensures:

• Proper indexing
• Smooth customer browsing
• Accurate tracking

 

10. Create a Dynamic Shopping Experience

 

Boost engagement with:

• Lifestyle images
• Comparison charts
• Product demo videos
• Amazon Posts
• Customer reviews

Curated collections and interactive content help customers make buying decisions faster.

 

11. Check and Adhere to Amazon’s Stores’ Ad Policies

 

Ensure all your images, claims and descriptions meet Amazon’s strict standards.

Avoid:

• Misleading claims
• Low-quality photos
• Policy violations

Staying compliant protects your seller account.

 

12. Wait for Ad Moderation’s Feedback

 

Amazon reviews your ads and storefront before they go live.

Common rejections include:

• Incorrect background colors
• Inaccurate pricing
• Claims that violate policy

Review Amazon’s feedback, make corrections and resubmit.

 

13. Learn More From Seller University

 

Once your Amazon Store is live, continuous learning is key. Amazon’s Seller University offers videos, tutorials and resources on:

• SEO for Amazon
•  Listing optimization
•  Inventory management
•  Advertising strategies
•  Policy updates

These insights help you scale efficiently.

 

3 Challenges You’ll Face When Opening an Amazon Store

 

While Amazon offers massive opportunity, here are the challenges most sellers encounter:

 

1. It’s Complex and Confusing

 

From FBA logistics to Buy Box rules to PPC ads — Amazon has many moving parts. New sellers often feel overwhelmed.

The key is:

• Start small
• Learn continuously
• Optimise slowly
• Scale strategically

 

2. Product-Market Fit and Branding

 

Competition is intense. You must ensure:

• Your product has demand
• Your branding stands out
• Your listings stay compliant
• Your positioning is clear

Without strong differentiation, sales stagnate.

 

3. Setting Up Operations and Scaling Successfully

 

Success requires systems for:

• Photography
• Listing creation
• PPC management
• Fulfillment
• Customer service

Scaling needs proper planning, automation and sometimes professional support.

 

Build, launch and grow with Bloom’s Amazon solutions

 

And everything you need to understand about opening an Amazon store—from the reasons to getting started, the step-by-step process, and the challenges that come with the journey.

Selling on Amazon requires strategy, consistency and constant optimization. With Bloom Digital Marketing Agency, you get expert help to tackle the complexities from product research to listing optimization to PPC ad management.

Let’s create your own Amazon success story together and take your brand to the next level on the world’s largest marketplace.