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WordPress Web Development Case Study

WordPress Web Development Enhances Point Lab’s Digital Reach

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Boosting Online Engagement by 50% for PointLab Through WordPress Web Development

Enhanced WordPress Development for significant growth​

Enhanced WordPress Development for significant growth

PointLab was a source of laboratory testing and analysis services determined to improve online visibility and the scheduling of appointments. They needed an extremely robust version of a website that portrays their professionalism to its customers and makes access easier for the customers to reach them. This is exactly where we came in as a Bloom Digital Marketing firm, offering WordPress Web Development services tailored to such needs.

Challenges: Problems and Objectives

PointLab needed a website that would effectively and adequately handle client queries and booking of appointments while communicating its services effectively. The website they then had was aged, whose design didn’t give any form of portrayal as to the type of services they deliver to the clients.

  • The design for the websites was actually aged.
  • Online appointment scheduling is really hectic.
  • Bad presentation of service.
  • On Mobile Devices Poor user experience.
  • Low traffic on the web
Challenges: Problems and Objectives​

Strategy: The Solutions We Implemented

Strategy: The Solutions We Implemented​

Our team created an entirely new, modern website that would address the specific needs of PointLab and their customers. It aims to improve the user experience with a site that is both functional and aesthetically pleasing in the creation of the new website.

  • Designed a responsive modern aesthetically pleasing website.
  • The management integrated a very easy-to-use online appointment system.
  • Develop interesting material to present services.
  • Applied SEO with this goal in mind: increase visibility.
  • Therefore, better access with improved mobile compatibility will be required

Execution: Step-by-Step Process

Our approach to the project was thorough, ensuring that everything with regards to PointLab’s website was included in the optimization.The process of development involved several steps from planning and design to implementation and testing, all envisioned to ensure delivering high-quality end products with our WordPress Web Development services.



  • Executed an in-depth needs assessment with PointLab
  • Developed wireframes and design prototypes
  • Built the website on WordPress for easy management
  • Conducted testing on usability and performance of the site.
  • Established training for the management of sites for PointLab personnel
Execution: Step-by-Step Process​

Results: Key Metrics and Success

Results: Key Metrics and Success​

The new site improved not only PointLab’s online presence but also customer engagement and appointment scheduling. Thus, it reflects the value of professional WordPress Web Development and proves that all efforts have paid off.

  • Increased website traffic by 60%.
  • This will improve the appointment booking by 40%.
  • More than 50% user engagement time is increased on the site.
  • Was partly accepted by the users, having positive feedback on the new design.
  • Provided with the enhanced online presence through optimal search engine optimization.
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Website Traffic

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Conversion Rate

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Cost Per Lead (CPL)

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Return on Ad Spend (ROAS)

Transform Your Digital Presence with Bloom

Let’s show you how your online presence and digital processes can be better managed by reaching out for our WordPress Web Development services. With PointLab, we have improved and streamlined their website and digital processes. Our WordPress web development is designed to let your site not only look great but also fully optimized for performance, security, and usability. From seamless navigation and responsiveness to a rich SEO strategy for traffic inflow, you will get it all for the potential onsite success of your business. Allow us to build for you a website that makes your business grow and engage further. 

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