Having great online presence is essential for small businesses, but its crown jewel remains the website. WordPress.com is a great starting point where you can easily build your small business website with no professional wordPress development services required. See why your business needs a website and how you can create one using WordPress.com.
Why You Need a Small Business Website
Today, going digital is not a benefit, but a necessity. Here are some of the most important reasons why your small business needs a website:
- Credibility: Customers will give you a more serious feeling if you have a professional online presence.
- Visibility: With the website, you ensure you are found online and thus can reach many potential customers.
- Brand Awareness: Let people learn about your products or services and what makes you unique.
- Customer Engagement: you will directly reach your target with the blogs, the contact forms, and an email newsletter using a small business website.
- Sales:since your website is also ecommerce ready, you can then make sales through the platform where your clients can make access and orders.
The Anatomy of a Great Small Business Website
A great small business website does more than just exist; it works to convert visitors into customers. Here’s how to build an effective site:
1. Nail the First Impression
This is what visitors are going to see first so it must be memorable. Clean design, clear value proposition, easy navigation-only one way to make a first impression that lingers.
2. Put Your Best Content Forward
Present your best selling items, services, or key messages on your home page. Make it easier for visitors to find what they are looking for with neat and intuitive menus and content.
3. Boost Visibility With SEO
SEO allows the website of your small business to rank higher on Google and attract more traffic. There are various keywords to use in order to optimize images and to create valuable content in order to make your site visible.
4. Keep It Mobile-Friendly
People use their cell phones so much these days to access the internet, so it is absolutely imperative that your small business website be responsive and easy to navigate on all devices.
5 Reasons Why WordPress.com Is a Great Choice for Your Small Business Website
There are numerous website building options, but here is why WordPress.com stands out among the rest as a website builder for a small business:
1. WordPress.com Is Quick and User-Friendly
WordPress.com has made it not only easy but also quick to create a small business website even without experience, using its user-friendly tools and templates by wordPress Development Services.
2. WordPress.com Is Affordable
wordpress.com offers free up to premium plans and lets you create a professional small business website that is in your budget.
3. WordPress.com Handles Website Security
Security is the one aspect where many are concerned, and wordpress.com incorporates automatic updates, backups, and in-built protection which keeps your small business website secured with the help of wordPress Development Services.
4. Real-Time Technical Assistance
Whether or not you experience some technical problems or have design requirements, WordPress.com offers timely customer support, so you are never alone.
5. WordPress.com Works for Everyone, in Every Language
WordPress.com offers support to more than 70 languages, making it reachable for businesses and customers from around the globe and offer wordPress Development Services.
How to Set Up a Small Business Website on WordPress.com
Setting up a small business website on WordPress.com is relatively easy. First, here are the step–by-step instructions:
1. Set Up Your Account
Go to WordPress.com and set up an account. You will need to use an email address, and it’s free to start, or you can choose a paid plan.
2. Choose a Style for Your Site
Surf over to the themes and find one that fits your brand‘s style. You can always customize it later.
3. Pick a Domain Name
A domain name is the web address of your small business website (e.g., www.yourbusiness.com). It has to be simple, easy to remember, and consistent with your brand.
4. Select a WordPress.com Plan
For example, WordPress.com has different plans. Everything starts from the free plan to the premium one according to your needs: if you need only basic branding or eCommerce functionality for your small business site.
5. Build Your Site
With your domain and your plan sorted out, it is time to start building your content. Make sure to include the pages for your homepage, About Us page, Services page, and Contact page. Use clear headings and keywords to improve SEO for your site as a small business owner.
6. Remember Headings and Keywords
SEO is the most important tool for drawing visitors to your site. Use key phrases your customers are searching for in your page titles, headings, and meta descriptions to rank your small business website high up in search results.
How to Find Success With Your Small Business Website
Building your site is just the first step. Here are some strategies to ensure your small business website succeeds:
1. Add a Blog and Create Share-Worthy Content
Blogging will keep your small business website current and fresh. Write blog entries that answer questions of customers, give insight, or even update the reader on what is happening in the business.
2. Track Site Traffic
Analytics tools can follow how people are finding and interacting with your site. It can help get a read on what‘s working and where improvements are needed.
3. Set Up Google My Business
Claim your business on Google My Business so that your small business website appears in local search, bringing nearby customers to you.
4. Announce Your Launch Everywhere
Make use of your wordpress development services with an email blast, social media posting announcing the launch, and letting your network know your small business website has launched! The more places you announce, the more traffic you will attract!
5. Share Your Content on Social Media
Post these pieces of content on your Facebook, Instagram, or LinkedIn accounts. These will send traffic back to your small business website.
6. Create an Explainer Video
Video is a highly engaging format. Create a short explainer video about your business or products to post on your website’s homepage and share on social media.
7. Take Part in Online Discussions
Join online industry forums, groups, communities and actively participate by sharing your expertise, but re-directing to appropriate work on your small business website design
8. Use Paid Advertising
Use Google Ads or social media ads to drive targeted traffic to your small business website design.
9. Start and Grow Your Email List
Email marketing is a great way to go. Accumulate email addresses from visitors and start building a list to which you could send out newsletters, offers, updates.
10. Add Your Website Link to Emails
Allow the link of your small business website to appear in every single email you send, most especially in an email signature. It’s one of the easiest ways to remind them about your business .
Now You’re Ready to Build a Small Business Website!
Creating a small business website design with WordPress.com is well within the realm of possibilities for the absolute beginner. As long as you go about things the proper way and use the right strategies, your site can become a powerful business growth driver. Okay now that you know how, let’s get started and build your business website!
