Amazon SEO Services 2025 | Bloom Agency’s Proven Strategies to Dominate Amazon Search
In 2025, selling on Amazon isn’t just about listing your products—it’s about standing out in a marketplace of millions. With over 9.7 million sellers worldwide and over 350 million active products, visibility is everything. This is where Amazon SEO comes in. At Bloom Agency, we help brands optimise their presence on Amazon by mastering the unique algorithm – A10 – and using proven search optimisation techniques. Whether you’re a new seller or an established brand, this guide will help you understand how Amazon SEO works, why it matters, and how to use it to dominate search rankings and increase sales in 2025. What is Amazon SEO? Amazon SEO (Search Engine Optimization) is the process of optimizing your product listings to rank higher in Amazon’s search results. The higher your product is displayed, the more likely buyers are to click, view and buy. Like Google, Amazon uses an algorithm – known as A10 – to determine which products appear first for each search term. However, Amazon’s main focus is sales performance, not information. This means the platform prioritizes listings that are more likely to convert – increasing sales and customer satisfaction. In short: Amazon SEO = Visibility + Relevance + Conversions Your goal is to make your listing relevant to the right keywords and compelling enough to convert visitors into buyers. Why is Amazon SEO Important in 2025? With Amazon’s advertising costs increasing and competition increasing, organic visibility has never been more valuable. Organic ranking allows you to increase sales without having to pay for ads every time someone clicks. Here’s why Amazon SEO is more important than ever: 80% of buyers never move beyond the first page of search results. 70% of clicks happen in the top 5 results. Unlike sponsored ads, organic listings build trust among customers. Strong organic rankings increase visibility – more leads lead to higher rankings, which leads to more sales. At Bloom Agency, we’ve seen the direct impact Amazon SEO has on our clients’ revenue – optimizing listings can improve visibility by 300-500% and conversion rates by 40%. How the Amazon Algorithm (A10) Works Amazon’s A10 algorithm determines which products appear first when customers search. It evaluates several factors to find the most relevant and high-performing listings. Here are the most important ranking factors in 2025: 1. Sales Performance The most important factor. The more your product sells (especially by keyword search), the more Amazon trusts it as a top result. 2. Search Order Relevance Amazon relies on keywords in your title, bullet points, backend fields and description to understand what your product is about. 3. Click-through Rate (CTR) If customers consistently click on your product after seeing it in search, it signals to Amazon that it is relevant and attractive. 4. Conversion Rate Amazon rewards listings that convert clicks into purchases. Optimizing product images, reviews and descriptions directly increases conversions. 5. Product Availability Running out of inventory hurts your ranking. Amazon does not prioritize unavailable items, so frequent inventory is important. Keyword Research for Amazon SEO Keyword research is the foundation of Amazon SEO. Choosing the right keywords ensures that your products appear in the searches that matter most. Step 1: Find relevant keywords Use tools such as: helium 10 magnet Jungle Scout Keywords Scout amz proposal extender Amazon auto-suggest (search field) Find keywords with high search volume and moderate competition. Step 2: Analyse buyer intent Amazon customers search with intent to buy – they don’t browse; They buy. Choose transactional keywords such as: “Buy Wireless Earbuds” “Best Running Shoes for Women” “Organic Baby Lotion” Step 3: Use long-tail keywords Long-tail keywords have less competition but stronger intent, for example: “Noise-cancelling headphones for travel” “BPA-free stainless steel water bottle” At Bloom, we prioritize keyword groups – a mix of primary, secondary and long-tail terms – to help listings rank across multiple variations. How to Optimize Amazon Product Listings Every element of your Amazon listing contributes to your SEO performance. Here’s how to implement each individually: Adaptation of product title Your title is the most important on-page SEO factor. This helps both Amazon and buyers understand what your product offers. Best practices: Include your primary keyword at the beginning. Mention brand, model, color, size or main feature. Keep it under 200 characters (Amazon’s limits vary by category). Example: Instead of “water bottle – blue”, use: “HydroPro 1L Stainless Steel Water Bottle – Leak Proof, BPA Free, Reusable Sports Flask (Blue)” Amazon A+ Content (EBC) Advanced Brand Content allows you to add rich images, brand stories and comparison charts to your product page. The benefits include: high commitment low escape frequencies better conversion rate EBC not only improves SEO but also strengthens your brand identity. Take advantage of Amazon Post Amazon Posts (still growing in 2025) allows brand-registered sellers to create social-style posts within the Amazon ecosystem. These posts appear on competitor listings and category feeds – increasing organic reach and brand visibility. Optimise for voice search With Alexa and Echo devices dominating home use, voice searches like “Alexa, find wireless headphones” are becoming commonplace. Voice SEO Tips: Use natural language and question-based keywords. Optimize for conversational phrases (eg “best headphones for workouts”). Tracking and measuring Amazon SEO performance You can’t improve what you don’t measure. Track these key metrics: Organic ranking position (for primary keywords) Click Through Rate (CTR) Conversion Rate (CVR) Sessions and page views sales speed Use tools such as: helium 10 keyword tracking Amazon Brand Analytics (ABA) computer hack At Bloom Agency, our analytics team uses custom dashboards to track these data points weekly and dynamically adjust strategy. Common Amazon SEO Mistakes to Avoid Even experienced salespeople make these costly mistakes: Fill in keywords in the title or description Ignores backend keywords Poor image quality Does not track performance metrics Inventory is empty Ignoring product reviews Avoiding these pitfalls ensures steady ranking growth and consistent conversions. Final Thoughts: Winning Amazon
How to Rank Your Products with Amazon SEO
How to Rank Your Products with Amazon SEO Don’t be content with a mere sliver of the Amazon SEO pie; let us assist you in devouring the competition and grabbing a slice of the market share. SEO is usually only associated with ranking well on Google. But did you know that you can also optimize listings for your products on Amazon? With Amazon SEO, not only will your products rank high in search engines, but your product page will be seen and accessed by the right audience at the right moment! Let us discover how! Discovering Amazon SEO Amazon Search Engine Optimization, or Amazon SEO, is the SEO process with which product listings are optimized to appear higher in Amazon’s search results. Similar to conventional SEO, Amazon webstore SEO is concerned with maximizing visibility, boosting organic traffic, and consequently driving conversions. But, it has its own set of rules and best practices distinct from the Amazon marketplace. Similar to Google, Amazon shoppers type in a keyword to locate what they seek. The same way on Google, people primarily click on the first few items, hardly clicking on a product on the second, third, or subsequent pages. The better your Amazon SEO position, the more you sell! Therefore, if you are on page 3 or below, you will hardly sell much. Decoding the Amazon A9 SEO Ranking Algorithm Improving Amazon SEO, let’s decode the Amazon ranking algorithm. Amazon ranks a product based on an Amazon SEO algorithm known as “A9” (A is short for “algorithm,” and 9 denotes the 9th iteration). Decoding this algorithm is key to optimizing sales, so let’s proceed! Purpose: The Amazon A9 SEO algorithm decides the position in which your products appear in search results. Its primary purpose is to optimize customer satisfaction by displaying the most appropriate and high-quality products. Factors: Despite the inner workings of Amazon A9 SEO algorithm being unknown, it considers various factors such as relevance, history of performance, product ratings, price, and availability to rank in Amazon SEO. Constant Optimization: Amazon constantly optimizes its A9 algorithm to maintain pace with changing consumer behavior and improve search result relevance. In order to stay competitive, you must stay abreast of algorithm changes and optimize your products’ Amazon SEO accordingly. Moreover, Amazon A10 SEO is the newest version of Amazon SEO optimization search algorithm. To improve their Amazon A10 SEO, sellers emphasize keyword research, product listing optimization, customer reviews, pricing strategies, and other strategies that comply with Amazon SEO A10’s ranking factors. A9 and A10 Amazon search algorithms are unique compared to Google or other search engines in that Amazon is a purchasing platform. Customers hardly jump onto Amazon for product research. They have come to purchase. Why do you need Amazon SEO Services? Short answer: Sales. But let’s get down to business! Amazon SEO plays a crucial role in developing an online marketplace because it determines whether the brand is seen or bought. With neck-and-neck competition, millions of products, sellers, and third-party sellers competing, you require something special to stand out! Amazon SEO specialists from an agency that offers advanced Amazon SEO solutions are just what the doctor ordered! Let’s discover how: Drive Product Visibility: Amazon SEO products increase the visibility of your products on the online platform. Through optimizing Amazon product listing SEO with Amazon SEO keywords, your products have better chances of appearing in the search results, thus boosting the number of people reached. It enhances the possibility of being discovered by potential buyers. Achieve Better Rankings: With effective Amazon SEO, your products are likely to rank higher in search results. The more you rank higher, the better organic traffic you receive since customers click on top-ranking items. It raises your visibility and gives you an advantage over competing sellers. Boost Conversion Rates : Amazon SEO services aim to optimize relevance and quality to your Amazon product listing SEO. Writing engaging titles, compelling descriptions, and intriguing images will encourage and persuade customers to purchase. It leads to higher conversion rate and sales. Foster Brand Reputation : Organic-optimized listings with positive consumer reviews and star ratings serve to foster a positive brand reputation on Amazon. Consumers do prefer the higher-ranked product with positive reviews, thus their desire to shop with your business instead of others. Drive Relevant Traffic : Amazon SEO services allow you to direct relevant traffic to your products. By finding and optimizing relevant Amazon SEO keywords strategically, you drive customers actively seeking products in your niche. It increases the potential of driving qualified leads and generating sales. AdLift: Your Amazon SEO Agency Focused on Product Listing Optimization for Sales AdLift is a trusted and highly rated Amazon SEO agency dedicated to empowering your success on the platform of Amazon. AdLift’s experienced professionals, with long years of experience, provide personalized solutions to help you optimize your Amazon product listing SEO, increase visibility, and generate sales. Through our collaboration as the best Amazon SEO service agency, you are able to outclass the competition and achieve your business goals on Amazon. Following are the principal Amazon SEO and advertising services that we offer to contribute to your business growth: Seller Account Setup : AdLift, being your Amazon SEO service provider, works hand in hand with an Amazon Sales Agent to set up your account smoothly, input your product details, and create your inbound shipping plan. After these crucial steps are done, our professional Amazon SEO specialists take over, making sure that your account is all set to begin selling your products efficiently. Seller Brand Setup: We will assist you fully by working with the Amazon client team to enable you to set up your Amazon Brand Registry. After your brand registry is set up, you will qualify for A+ branded content, where you can add rich and interactive visual content to your product listings. Our Amazon SEO services also involve