How Big Jewellery Brands Do Marketing & You Can Too
How Big Jewellery Brands Do Marketing & You Can Too You can do more than just be a jeweller down the street. Just consider this. Because now you are not only competing with local jewellery shops. You are competing with names like Tanishq, Malabar Gold and Diamonds or Joyalukkas. Essentially every other PAN India brand. Because look at what people are typing on Google to search for jewellery shops. And see who appears in search results! But there is more to it. Perhaps the market that is searching this cannot pay their making prices or perhaps they want better designs. And that is when better jewellery marketing will assist you. Let’s learn some strategies that will assist you to reach more customers. 1. Clear-cut Brand Positioning and Consistent Branding Branding is sort of a extremely important part of marketing. And that’s step number one that you need to pay attention to before you actually begin marketing your jewellery business. So answer these simple questions and check if your branding is sorted. Do you specialize in bridal jewellery or minimal designs or a mix? What do you want people to think of when they hear your brand name? Are they dreaming of high-end, heirloom-quality pieces or pieces to wear every day? Once you have that nailed down, mold the rest of your brand—your logo, packaging, social media and store layout should all align with this identity. View this post on Instagram A post shared by GIVA – Silver-Gold-Lab Grown Diamonds (@giva.co) You can look at a brand named Giva to learn how to differentiate yourself through consistent branding and subtly different positioning. Giva is a fairly new entrant in the jewellery market. They’ve made their presence felt by establishing themselves as a brand to turn to for minimalist jewellery or jewellery for everyday sophistication. View this post on Instagram A post shared by Social Samosa (@officialsocialsamosa) If you look at their Instagram page you will notice that it’s full of youngsters. So they also appeal to a niche segment which is a learning for your brand. This identity clarity is important. If your brand oozes luxury like Tanishq or sleek minimalism like Giva, claiming your space in the marketplace is the foundation for successful marketing. 2. Show What You Got on Social Media You apply every brand you can remember and go and look at their social media account. You will notice how they feature their collections. Their style of presentation varies of course. Some create campaigns, some post only close-ups and others leverage reels. It all depends on what you wish to highlight and what your social media plan is overall. You can work with a digital marketing company for a jewelry business to decide what strategy suits you best. But this is how various brands do it. And another thing you will find here is that there’s a trend in the way their feed appears. Tanishq for instance employs close-up shorts and sticks to one color scheme for the whole collection. Malabar gold and diamond, however, employs less text with the images. This is of course possible through the assistance of a branding agency. Tanishq’s Instagram Feed View this post on Instagram A post shared by Gyan Gupta (@gyangupt) Malabar Gold & Diamond’s Instagram Feed View this post on Instagram A post shared by Malabar Gold and Diamonds (@malabargoldanddiamonds) BlueStone Jewellery Instagram Feed View this post on Instagram A post shared by BLUESTONE | Fine Jewellery (@bluestone_jewellery) 3. Jewellery Marketing But With a Story They don’t purchase jewellery—people purchase what it signifies. A lovely diamond ring is not merely jewellery; it is a representation of love, dedication and memories. Or it could be a testament of triumph for a woman to purchase her very first diamond ring. So consider what story you wish to narrate, the way you would like to convey it and present it beautifully. Read the caption on this post and you will understand what we are talking about. View this post on Instagram A post shared by CaratLane – A TATA Product (@caratlane) Now consider what narrative your jewellery conveys. Maybe your family enterprise has been making jewellery for decades, inheriting skills from generation to generation. Or perhaps you create distinctive pieces based on a particular era or nature. It’s just an example. Or there’s occasion-based jewellery such as wedding jewellery or a diamond ring as a gift or something. Share these stories and loudmouth while sharing those stories (social media campaigns or advertisements). You can also include customer testimonials. Request clients to send pictures of themselves wearing your jewelry and tell their stories on your social media platforms. This not only creates trust but also gives new customers ideas on how to style your pieces. 4. Beyond Jewellery on Social Media Social media can be an amazing way to get new customers to your store. But it is possible only if you are someone relatable to others. The examples that we demonstrated to you are very strong brands. They have an enormous marketing budget to target new customers. But if you are looking to do it at a budgeted rate, mind the approach in getting people after you or liking your post or comment or just eagerly waiting for your content. Just so you can use this as an example, Above is the Instagram feed of Dia Hart – They sell lab-grown diamonds. As we need to address a youthful crowd, we are employing messages that are apt to them. You can promote your brand quite easily with this kind of content through a digital marketing agency. Conclusion There is no rulebook for jewellery marketing. You can do more than what is considered the norm while promoting a jewellery brand. But observing what is happening in the industry will enable you to limit your strategy.
Marketing Strategy Of Giva
Marketing Strategy Of Giva Giva, an Indian jewelry company, has created a grand impact on the fashion industry with its stylish, pocket-friendly, and fashionable jewelry. Prioritizing quality craftsmanship and price, Giva has established a strong brand name with creative marketing strategies. Here, the Giva marketing plan including its social campaign, product launching strategy, ad creative strategy, and CRO strategy on websites is discussed. All of them are an agent or a company benchmark to its agencies or companies, whether a fashion marketing agency Australia or a fashion agency New York or top jewelry marketing agency. View this post on Instagram A post shared by Social Samosa (@officialsocialsamosa) Product Launch Strategy Giva has also created a buzz with its cutting-edge product launch strategies. Some of the most attention-grabbing was the introduction of the “Giva X Collections,” a line of limited collections in partnerships with fashion influencers. Each influencer worked hand-in-hand with the company on designing unique pieces, building up hype and expectations on the launch. The collections were aggressively promoted on social media and email newsletters, with teasers prior to launch to build suspense. Giva also employed the pre-order tactic on its most highly awaited collections. This tactic not only helped the brand gauge demand but also established a sense of urgency for consumers to buy their desired items before they ran out. The brand utilized countdown timers on its website and social media, which generated suspense and encouraged action right away. Another new product launch was the “Festive Collection,” where Giva adopted the concept of festival shopping. It launched products during big Indian festivals such as Diwali, where gifting is everything. Giva created festival-themed pieces and offered them with fantastic offers, leading to a sales rage. For any leading jewelry marketing firm, Giva’s product launch strategies are instructive in terms of how to create buzz and initiate effective product launches. Use influencer collaborations, pre-orders, and holiday collections as a model of how brands can carefully time releases for maximum effectiveness. Social Media Campaigns: Elegant and Immersive Giva has always been at the forefront of taking advantage of social media’s strength to engage its audience. Perhaps one of the best campaigns conducted by Giva was the #ShineOnWithGiva campaign, in which it asked individuals to show how Giva’s jewelry finds a spot in their lives. The campaign utilized customer reviews, user-generated reviews, and breathtaking photography of Giva’s range. It heightened the brand visibility and created a sense of belonging among its audience. Another campaign of such nature was #GiftASmile, which was based on the concept of gifting Giva jewelry during festive occasions. Individuals were requested by the company to share their gifting experiences, which further increased high rates of engagement. The campaign was greatly promoted during festive seasons such as Diwali and Valentine’s Day, making it more relevant and effective. Through influencer collaborations, Giva succeeded in providing social proof through partnering with celebrities and fashion influencers to market its brand. The influencers posted on how they adopted Giva’s jewelry into their lives, advancing the company and brand for their audience to familiarize themselves. For any fashion agency in New York, learning how Giva uses influencers could be helpful for understanding how to increase brand outreach through social media. View this post on Instagram A post shared by Social Samosa (@officialsocialsamosa) Innovative Social Media Marketing Strategy Giva’s social media strategy is aimed at engaging with the audience on the grounds of attractive images and emotive copy. The brand majorly focuses on narrative, presenting its jewelry not only as a product but as part of the customer’s own story. By resonating with feelings of self-expression, celebrations, and relationships, Giva has built a relationship that transcends transactions. One of Giva’s most successful ad campaigns created was the “Timeless Moments” campaign. This campaign featured beautifully produced videos to illustrate the manner in which Giva’s jewelry enhances life’s moments to be more beautiful, starting with weddings and anniversaries. These ads were broadcast on Instagram, Facebook, and YouTube, where Giva sought as many eyeballs as possible. Having video content put Giva in a situation where it was able to communicate a powerful message while demonstrating its products in working conditions. Giva also uses retargeting ads excellently. By monitoring user activity on its site, the brand shows personalized ads to users who have visited the site but not purchased. The ads include the products that were looked at, usually with a time-limited discount to spur a purchase. This has been very effective in avoiding cart abandonment rates. View this post on Instagram A post shared by mPower | IIM Kozhikode (@mpoweriimk) Aside from video content, Giva also employs carousel ads on Instagram and Facebook that showcase several items in one post. This permits potential buyers to view various products without having to leave the site, with highest engagement and click-through rates. For any fashion marketing agency UK, Giva’s application of emotionally-appealing content and targeted ads sets a good standard for engaging customers on an individual level as well as driving conversions. Web Conversion Rate Optimization (CRO): Maximizing Every Click Giva’s site is aesthetically and operationally pleasing, providing a seamless buying experience that converts browsers into buyers. The strongest aspect of Giva’s website is its minimalist, clean design that focuses on the jewelry. The website incorporates high-definition pictures, 360-degree product views, and rich product descriptions that provide a superb idea of the worth and attention that go into each piece. Giva implements a number of CRO strategies to trigger conversions. For example, the business confidently shows trust indicators like client reviews, ratings, and feedback, which help build trust and eliminate fear of buying. Giva also utilizes social proof widgets that show live updates of current purchases, and this gives users a feeling of urgency and an urge to make a purchase. One effective CRO strategy is using exit-intent pop-ups. The moment a