Ultimate Website SEO Audit Guide | Steps & Tools 2025
Search engine optimisation (SEO) is essential for improving your website’s visibility and generating organic traffic. However, customizing a website is not a one-time process. Search engines are constantly evolving, algorithms are updated, and users’ expectations change. It is important to perform regular SEO to keep your website competitive and fully optimised. An SEO audit gives you a complete overview of the health of your website, identifies existing problems and helps you develop strategies for better performance. An audit is a comprehensive analysis of the technical, on-page and off-page elements of your website. This shows how well your website is performing, whether it is being indexed correctly by search engines, and what areas need improvement. By running a website audit, you can discover issues that can prevent your website from ranking highly, such as broken links, duplicate content, crawl errors, poor mobile performance or slow page load speed. A successful audit doesn’t just tell you what’s wrong – it gives you the insight you need to improve and optimize for long-term growth. Let’s learn in detail how to conduct a complete audit step by step. What is SEO Audit? SEO is a comprehensive process to identify and fix issues that affect a website’s search visibility, rankings and overall performance. It checks everything from your website’s technical setup to content quality, backlinks and user experience. Regular SEO are important to keep up with Google’s evolving algorithms and maintain a competitive digital presence. At Bloom Agency, our SEO experts perform in-depth website audits to uncover hidden issues holding your site back—and provide data-driven strategies that improve visibility, traffic, and conversions. Types of SEO Audits of websites A full website audit includes several components, each focusing on different aspects of your website’s health and performance: Technical SEO A technical audit focuses on the technical foundations of your website – from site speed and mobile responsiveness to crawl errors, sitemaps and server response codes. Tools like Google Search Console, Screaming Frog and SEMrush help identify underlying issues. At Bloom, our technical SEO experts ensure that your site’s infrastructure meets Google’s standards for maximum crawlability and ranking potential. On-page SEO This audit analyzes on-page factors such as meta titles, descriptions, headings, URL structure, content quality, and keyword placement. We use tools like Yoast SEO, Moz and Rank Math to evaluate how each page is performing and how the user experience can be optimized. Content revision A content audit evaluates your website’s content quality, originality and keyword strategy. Using Google Analytics and SEMrush content audits, we identify underperforming pages, thin content and outdated posts – and then create an action plan to increase relevance and engagement. Feedback audit Backlinks are one of the strongest ranking signals. This audit assesses the quality and relevance of your inbound links using tools such as Ahrefs, Moz and Majestic. Bloom’s SEO experts focus on removing spam links and strengthening your site’s authority with authentic, high-quality backlinks. Local SEO Local SEO are essential for region-specific visibility. We review Google My Business optimization, NAP consistency, citations and local keyword targeting to help businesses dominate local searches like “SEO Company in India” or “Digital Marketing Agency Near Me”. Audit for e-commerce For online stores, Bloom’s eCommerce audit examines product pages, images, reviews, internal links and payment flow. This ensures that your website is structured for high conversion and visibility on product-based searches. Competitive SEO We analyze your competitors’ SEO strategies – from keywords and backlinks to content performance – to identify growth opportunities. This helps you understand where you stand in the market and how you can outperform your competitors. Mobile SEO With mobile-first indexing, Google prioritises mobile performance. Bloom’s mobile SEO ensures your website is fully responsive with optimised page speed, touch-friendly design and smooth navigation across all devices. Audit of fines and recovery If there is a sudden drop in traffic to your site, our team investigates for manual actions or Google penalties using Search Console. We then identify issues such as spam backlinks, duplicate content or keyword stuffing and create a clear recovery plan to restore rankings. Revision of website architecture and navigation An optimized website structure improves both user experience and search crawling. We analyze internal links, breadcrumb navigation and URL hierarchy to ensure search engines and visitors can navigate your site efficiently. Analysis and tracking audit This audit ensures that tracking systems such as Google Analytics and Google Tag Manager are properly configured. We verify goal tracking, event tracking and conversion funnels to ensure accurate data insights for strategic decisions. The Importance of SEO Ensures optimal website performance A comprehensive audit evaluates your website’s health, compliance with Google guidelines and overall functionality. This helps you spot performance issues early and avoid penalties that hurt visibility. Identifies important SEO improvements By auditing critical elements like sitemaps, anchor text, and social media integration, you can uncover and fix issues like slow load times, which directly impact both user experience and rankings. Prevents search engine penalties Regular audits ensure your site adheres to best practices and avoids black-hat SEO techniques that could trigger penalties or de-indexing. Step-by-Step: How to Perform an SEO Identify duplicate site versions Check multiple URL versions (HTTP/HTTPS, WWW/non-WWW) and redirect them to a preferred version using 301s. This avoids duplicate content issues and consolidates ranking signals. Check manual actions Use Google Search Console to identify any penalties or manual actions caused by spam or unnatural backlinks – and take corrective action immediately. Conduct a full site review Use Screaming Frog or Sitebulb to find the following issues: 404 error redirect chains Problems with XML sitemaps Blocked pages in robots.txt Review indexing status Make sure your pages are properly indexed using Google Search Console. Non-essential pages such as admin or duplicate content should be marked with “noindex”. On-Page SEO Analysis Optimize your meta title (50-60 characters), meta description (155-160 characters) and heading tags (H1-H2). Ensure
What is an SEO Audit? (And a Beginner’s Guide on How to Do SEO Audits)
What is an SEO Audit? (And a Beginner’s Guide on How to Do SEO Audits) You don’t have to wait for your car to break down before going to a mechanic. Routine check-ups allow you to identify and fix problems before they become serious, and they maintain your car in top working condition. Just like your car needs routine check-ups, your search engine optimization strategy needs constant maintenance in order to continue producing the best outcomes.That upkeep is an SEO audit. Interested in learning more about what an SEO audit is and why it keeps your site on top of search lists? Just stick around! What is an SEO Audit? SEO audits go deep into your site to evaluate a number of factors that influence your ability to rank on search engine result pages or SERPs. Among these factors are your on- and off-page SEO, as well as technical SEO performance. In this video, I will break down the various components of an SEO audit, show you how to perform an SEO audit, and point out some useful tools to assist you in getting started. Before I start, don’t forget to like this video and subscribe to our YouTube channel to receive result-driving digital marketing content from our experts. How to Perform an SEO audit Ok! Now that you understand what an SEO audit is and have reviewed your SEO, let’s get started. There are three components of an SEO audit I discussed previously that I’m going to address: On-page SEO Off-page SEO Technical SEO Let’s start with the on-page SEO section of your SEO audit. SEO Audit Part One: On-page SEO Your on-page SEO audit includes site factors you have control over and can optimize, and much of that is the content. That is, an on-page SEO audit is concerned with optimizing factors within your website that affect your site’s SERP rankings. Keyword Research What more to get your content ranking than keywords? There is more you need to learn before you begin creating content based on keywords: what content already ranks and what people actually want when they type in a keyword. Review the websites of your competitors that are well-ranking in Google and note what they’re targeting with their content. Are there any places that they rank for and you don’t? Ensure that your content is also fulfilling the users’ search intent. Check your keyword in Google and look at what you find. What are other top sites doing that is causing people to click? A keyword might begin with “what is,” but the person searching is actually seeking a “how to.” You will learn these small but significant subtleties with some research that will get you ranked! Keyword Usage So, you know why the users are typing a specific keyword. Now you need to implement it in your content if you are not doing so already. You need to be implementing keywords in your: headers, body content, title tag, and meta description. I’ll make it clear. You should begin by implementing keywords in your headers where it naturally applies. So let’s say you need to inform people why they ought to use your cheap home improvement services. You may want to begin that part of your site with a strong heading that informs them “why you should use our cheap home improvement services.” Next, you’ll need to include “affordable home improvement services” and other variations of this keyword where it applies in the body of your content. Don’t overstuff your keyword everywhere… That will actually damage your SEO. Make sure it sounds good if you were to read it aloud. You’re welcome to use similar keywords in your content to assist in providing search engines with the context of your page. Tools like KeywordsFX, LSI graph, or even Google autosuggest and related searches are perfect to help you come up with similar keywords. You also need to search for keywords in the title tag and meta description during your SEO audit, as well. These show up in the search engine results and can give context to users and crawlers about what your page is about. Internal Linking Having it simpler for the search engines to identify the pages on your website is a big deal to your SEO. A good chunk of that is internal linking, so when you’re producing new content, you should be linking to other pages on your website within that new content. Internal links are such a big help for a search engine crawler (and humans!) to locate pages on your website, enhancing your SEO. If you’re writing a blog entry on financial services, and you have a page on your site that lists your services, you ought to be linking to it. You’re aiding your SEO and directing traffic to another page on your website. Sitemaps Another crucial component of on-page SEO is maintaining sitemaps that provide search engine crawlers methods for locating the pages in your site. You should maintain two sitemaps: HTML and XML sitemaps. HTML sitemaps include links to all of the pages on your site and can assist people and crawlers in discovering pages that do not have internal links pointing towards them. XML sitemaps exist solely for search engines. These are actually wonderful for getting search engines to discover new pages to crawl. If your website is built on WordPress, you can have a plugin create your sitemap. If you can’t utilize a plugin, you can make an XML sitemap online. Once you have an XML sitemap, you can send it to Google Search Console to be crawled. It can get somewhat technical, so it may be better to collaborate with an SEO expert if you don’t have a lot of experience working with XML sitemaps. Now that we have touched on the on-page SEO aspect of the SEO audit, let’s examine what you need for an off-page SEO audit. SEO Audit Part Two: Off-page SEO Off-page SEO