How Bloom Agency’s 150-Point Technical SEO Audit Unlocks Organic Growth for Mumbai Brands
This is because the content in such a website might be high-quality, its design attractive, and its backlinks high-quality. However, there are technical factors which make it difficult for the search engine to crawl, understand, or index important pages. Such technical factors include broken links, high loading speed, duplicate content, wrong canonical tags, and misconfigured redirects among others.
For businesses that are in the competitive digital environment of Mumbai, it is very important to identify such technical factors early enough. Therefore, it is important to conduct a technical SEO audit for the business. The 150-point technical SEO audit carried out by Bloom Agency helps businesses to identify critical factors in their websites. As an experienced SEO Company in Mumbai, Bloom Agency specializes in carrying out technical SEO audits and converting them into action plans.
What Is a Technical SEO Audit?
A technical SEO audit is the process of analyzing a website’s infrastructure and accessibility by search engines. It checks if search engines are able to access relevant pages, understand the content, and index them properly. In contrast to a content audit, which looks at relevance, quality, and search intent, a technical SEO audit looks at the elements that enable website accessibility and performance.
For instance, an ecommerce site will have many product pages. If the canonical tags are incorrectly applied, the search engines will aggregate all the signals to wrong URLs. On the other hand, a service company will have many useful landing pages, which are not being accessed due to lack of internal linking or wrong indexing instructions. The audit will help identify the problems and find out which of them should be addressed urgently.
1. Crawl and Indexability
Before content can be indexed it needs to be crawled by the search engines. There may be technical issues preventing important content from being crawled. The technical SEO audit will look at important factors to ensure your content can be crawled and indexed. This includes checking the robots.txt, XML sitemap, noindex tags, status codes and internal linking. The audit will also look at whether any important pages are unintentionally being blocked or excluded.
For businesses in Mumbai with multiple service pages, products or location specific landing pages it is important to ensure important content is not being blocked. The aim of this is to make sure the important content can be found by the search engines and not crawled unnecessarily.
2. Performance & Core Web Vitals
The performance of your website can have an impact on how visitors interact with your business online. If your pages are slow to load, respond slowly or have unexpected layout shifts it can cause frustration. Technical SEO audits will look at issues that could be causing your page to be slow. This can include large images, heavy JavaScript, render blocking resources, too many third parties and incorrect caching.
Core Web Vitals provide you with metrics to understand how your users are interacting with the website. Google often use the following metrics to determine if a website is performing well:
- LCP – 2.5 seconds or less
- INP – 200ms or less
- CLS – 0.1 or less
These figures are based on the 75th percentile of page visits. A technical review will identify which templates/pages need to be improved and recommendations made. This can include optimising images, removing unnecessary scripts, improving response times and page rendering. Having a fast website will help improve the user experience but having good Core Web Vitals doesn’t guarantee you will rank.
3. Site Structure & Internal Linking
The structure of your website can have an impact on how easily users can navigate through your site. The audit will look at the menu structure, URL structure, internal linking, breadcrumbs (where appropriate) and important landing pages. It will also identify any orphaned pages that don’t have meaningful internal links.
For example, if you are a digital marketing business in Mumbai offering SEO, Paid Advertising, Web Development and Ecommerce, you should have a clear page for each service and linking to relevant parts of the website. Internal links should help users navigate between relevant pages. Having descriptive URLs and a logical structure will help make your website easy to use. Having a well structured website will help users find important content.
4. Duplicate Content & Canonical Issues
Having duplicate or very similar content can cause confusion for search engines. This can often happen when multiple URLs are created for the same content. This can be caused by tracking parameters, filters on an ecommerce site, inconsistent trailing slashes, HTTP/HTTPS and alternative URLs. The technical SEO audit will look at these issues and make sure canonical tags are implemented correctly. This includes checking redirects and identifying any opportunities to reduce unnecessary URLs.
Ecommerce brands can often have this issue due to having too many URL combinations from product filters and sorting. Service businesses can also cause this issue due to inconsistent URLs. Canonical tags should reflect the intended canonical URL and shouldn’t be used as a workaround for all technical issues. The correct fix will depend on the issue. Fixing these issues will help search engines understand your website structure correctly.
5. Redirects, Broken Links & Status Codes
Having incorrect redirects and broken links can cause a poor user experience. The audit will check for any broken internal links, redirect chains, redirect loops, unexpected 404 errors and incorrect status codes. It will also look at important pages that have moved or have been removed to make sure they have the correct redirects. This is particularly important if your website is being redesigned, using a new CMS, service pages have been restructured or you’ve moved to a new domain. If your service page URLs have changed in Mumbai and haven’t been mapped to relevant pages then users may see errors and the website won’t be as consistent with existing search signals. An SEO company in Mumbai can help businesses plan and implement changes correctly.
6. Mobile Friendly & Accessibility
Having a mobile friendly website is an important part of optimising your website. Google mainly use the mobile version of your content to index your website so it is important to keep things consistent. The technical audit will look at whether your website is responsive, mobile friendly, readable and interactive. It will also check that important content is available. It will also check that important information is available on mobile pages. If there is missing content, blocked content or difficult navigation it can cause unnecessary issues. For local businesses having a mobile friendly website can have an impact on whether users complete an enquiry, call or look into your services. Having a technically accessible website will help to make these actions easy.
7. Structured Data & How It Appears In Search
Structured data can help search engines understand specific information about your page/business. Depending on your website you may have different schema types such as Organisation, LocalBusiness, Product, Article and BreadcrumbList. The technical audit will check that your structured data is valid, matches the content on the page and is following the guidelines.
For example, if your local business is eligible you may have the correct LocalBusiness structured data to show relevant information about your business. Ecommerce websites may have Product structured data to show relevant product information.
The audit should identify any invalid properties, conflicting structured data, missing mandatory fields (if applicable) and any mismatch between the structured data and page. Having valid structured data can make your page eligible for certain rich results but having structured data doesn’t guarantee rich results or better rankings.
8. Website Security & Reliability
Having a secure and reliable website is important. The technical review will check that your website is using HTTPS, there are no mixed content issues, certificate issues and any other visible issues. Depending on your website it may also look at whether your redirects are consistent and important resources are available. Keeping your website secure isn’t just about SEO. Businesses should keep their software up to date, have the correct access, backups in place and monitoring. This will help to reduce any risk. This is particularly important for businesses dealing with customer enquiries, payments or personal information. Having a secure and reliable website will help to give you a good base to market from.
Why Mumbai Businesses Need Regular Technical SEO Audits
Mumbai businesses operate across competitive sectors, including ecommerce, healthcare, education, real estate, finance, and professional services. As websites grow, new pages, integrations, plugins, and design updates can introduce technical issues that were not present during the original launch.
Regular audits help identify these problems before they affect larger sections of the website. They are particularly useful after a migration, redesign, major platform update, or significant change in site architecture.
A business experiencing declining organic traffic should also investigate technical factors alongside content quality, competition, search demand, and changes in search behaviour.
An experienced SEO company in Mumbai can help businesses distinguish between urgent technical problems and improvements that offer limited practical value.
The frequency of auditing should reflect the website’s size, complexity, update schedule, and performance history. Large ecommerce websites may require more frequent monitoring than smaller informational websites.
Conclusion
Technical SEO forms the basis on which the valuable website content becomes discoverable, understandable, and accessible. Issues such as crawling, indexing, page speed, internal linking, redirecting, mobile usability, and structured data can form obstacles for organic visibility. The 150-point technical SEO audit performed by Bloom Agency will allow businesses to evaluate the mentioned areas, uncover opportunities, and define the way forward. Using structured assessment along with prioritized solutions and monitoring will help businesses to make better-informed decisions regarding their website technicalities. If your website faces problems with gaining organic visibility or you plan to redesign it, please feel free to contact Bloom Agency to learn about technical SEO audit benefits.
Neetu Wadhwa is the Director of Bloom Agency, a Mumbai-based full-service digital marketing and web development company. With a strong focus on performance, innovation, and strategy, she leads the agency in delivering SEO, web design, and growth marketing solutions that drive measurable business outcomes.
Rahul M.
B2B Service Provider