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Top 21 Woocommerce Statistics 2024

Have you realized your Woocommerce business can do better? Do you have to make any data-driven decision towards success and growth of your Woocommerce? Then you surely have to pay close attention to the Woocommerce statistics. These are the information and insights that are collected by the Woocommerce platform on behalf of your online store. There is  Woocommerce sales information, Woocommerce customer data, Woocommerce information about your products, and much more. By further analyzing this Woocommerce data, you can get extremely valuable insight into how your Woocommerce store is performing, what products are selling, and where you need to improve them for the betterment of your sales and experience for your Woocommerce customers.

 

Key statistics of Woocommerce

  • WooCommerce has more than 4,600 free plugins.
  • Globally, WooCommerce owns 39% of the eCommerce market.
  • More than 6.3 million websites have used WooCommerce.
  • The US is the website usage contributor for approximately half of WooCommerce.
  • WooCommerce estimated to have generated revenue of over $20 billion in 2020.
  • Approximately 28% of the top 1 million eCommerce websites use WooCommerce.
  • Over half of the sales from WooCommerce are made on mobiles.
  • The usage of WooCommerce spreads over more than 100 nations worldwide.

 

 

1. Market Share of Woocommerce

WooCommerce manages about 164 million e-commerce sites, which account for 39% market share in the global market. On the second and third tier, there is Squarespace and WooThemes with global e-commerce market shares of 14.95% and 14.67%, respectively.

 

2. Woocommerce User Base

Woocommerce is presently the world’s 24,944th most significant website. On average, close to 2.5 million people visit Woocommerce every month. Woocommerce peaked at 2.6 million in February 2023 and has remained there since.

 

3. Woocommerce Growth Rate

WooCommerce has grown considerably, and this goes especially for the e-commerce sector. The latest updates report that Woocommerce is powering over 30% of all online stores, and the growth rate remains constant in user base and functionality. Among the major reasons behind such growth is flexibility, an extensive plugin ecosystem, and an embedded connection to WordPress.

 

4. Woocommerce Average Order Value

Average order value for a WooCommerce store is approximately $70.

 

5. Woocommerce Mobile Commerce

Graph of how often people use shopping apps

Over 50% of the sales are generated through mobile commerce. For further information, according to new data shared by WooCommerce analytics, most people do online shopping using a mobile device, including smartphones and tablets. This portrays the rise in the preference of customers to shop using their mobile devices due to the convenience and easy access it allows.

 

6. Woocommerce Conversion Rate

In general, the conversion rate for any site built with WooCommerce averages 1-2%. More vivid information regarding conversion rates specifically related to WooCommerce sites would more closely require an examination of the sources of traffic, website design, UX, the type of products they offer, and the marketing being utilized.

 

7. Woocommerce Payment Options

WooCommerce supports more than 100 different payment gateways, making it easy for all e-commerce websites to acquire payments from customers around the world. The enterprise can receive payments from millions of customers through such options, including all major credit cards and digital wallets, as well as alternative payment options like Apple Pay, PayPal, etc.

 

8. Woocommerce Global Reach

This platform has been used in over 100 different countries across the globe. More statistics and data reveal that this great e-commerce hub has been widely adopted globally, providing businesses with a means to access a vast international marketplace.

 

9. Woocommerce Store Revenue

In 2019, Woocommerce generated about $11.8 billion in revenue. Nigeria accounted for $6 billion, Indonesia $10.9 billion, and Pakistan $10 billion.

 

10. Woocommerce A multilingual platform

The majority of people speak just 150-200 of the approximately 7000 languages that are spoken in the world today. The majority of working people speak English as their first language. Only about 33 languages are offered on the average e-commerce platform. However, on its e-commerce system, WooCommerce supports around 67 languages. Creating e-commerce systems multilingual in the interest of your users is easier. The fact that most of these e-commerce platforms are only available in a few languages limits who can utilize it. As such, WooCommerce will also benefit from these systems.

 

11. Woocommerce Abandoned Cart Rates

The average abandoned cart rate for stores on WooCommerce is around 69%.

 

12. Woocommerce Shipping

About 75% of WooCommerce stores offer free shipping options.

 

13. Woocommerce Is the most popular in US

According to a study by industry experts, the country using the WooCommerce platform the most is the United States. A major chunk of e-commerce websites is found in the United States.  the US is followed by the UK, Germany, Italy, and France.

 

14. Woocommerce Social Commerce

Percentage of sales generated from social media platforms affiliated with WooCommerce stores. Social media is what brings in 3.13% of traffic, and sponsored ads make up 2.13%.

 

15. WooCommerce plugins

The global number of WooCommerce plugins has increased significantly over the years. There are now more than 6000 plugins, out of which 4,600  Woocommerce plugins are free. This implies that almost all the Woocommerce features you might wish to use on the platform already have a plugin to make it easy. In case the information needed isn’t found in the forum, WooCommerce integrates third-party sites. All the functionalities probably lie on these websites. You can choose from over 1,400 premium plugins available for WooCommerce.

 

16. How popular is Woocommerce?

WooCommerce has been used on more than 6.3 million websites in the world. This number is rather minute compared to more than 13.6 million websites. More studies show that WooCommerce powers more than 164 million online stores globally.

 

17. Woocommerce Highest sales on 2020

Woocommerce is not only gaining more popularity, but its value in the global market also rises. In 2020, Woocommerce had more than $20 billion. The platform becomes approximately 13% to 15% every four months. Thus, in general, Woocommerce worth across the globe surged more than projected between 2020 and 2023.

 

18. Woocommerce active users

So far, Woocommerce is currently ranked as the 24,944th largest worldwide. On average, Woocommerce attracts nearly 2.5 million visitors every month. The peak visitor was 2.6 million in February 2023 and stayed there.

 

19. Average traffic of Woocommerce

With the advancement in technology and information across the world, websites are employing different methods to increase their internet exposure as well as to bring in visitors. While some platforms focus on providing the users with a payment to visit the site, the emphasis is maintained on the organic traffic because it is believed to be valid and of worth. One such example of a platform having a great rate of organic traffic is that of WooCommerce, where over 52.26% of its total traffic is generated organically. Which means Woocommerce has a high following and engagement, as nearly 26.45% of the visitors have either used the site or are aware of it. Furthermore, 15.26 percent of the traffic of Woocommerce comes through recommendations, which also highlights positive word-of-mouth marketing for the website. Importantly, there is no evidence that WooCommerce pays or rewards people for traffic but what it does have is attract people to a site because there is an inherent interest and involvement.

 

20. Woocommerce : The Most Popular WordPress Ad Ons

WordPress is the most popular website development service because it is easy to use, organized, and offers many features; however it doesn’t work alone. Even though they are not e-commerce sites, WordPress mainly utilizes some features by using WooCommerce on their websites. Based on some more data with figures, it depicts that 93.7% of the WordPress-based websites utilize WooCommerce. It, therefore, suggests a higher usage preference among WordPress users for using WooCommerce compared to the subsequent e-commerce service, which only reflects about 0.9% of the websites. User-friendliness, solid features, and the ability to easily install third-party extensions rank WooCommerce on the top of website owners’ lists to boost their WordPress site with e-commerce capabilities.

 

21. Woocommerce as Widely regarded as the fastest growing content management system

Since WooCommerce integrates perfectly with WordPress, WooCommerce has surpassed many industry standards in the world of content management systems. It is currently the second-fastest-growing CMS platform in the world. Woocommerce grows at a much faster rate than Wix, which grows at a rate of 149% annually.

 

Bottom line

 

In conclusion, if you are looking to enhance your online store using Woocommerce, consider the top-notch services offered by  Bloom Agency. With their expertise in Woocommerce development services, you can expect a seamless and efficient implementation of your online store. From customizing the design to optimizing the user experience, Bloom Agency’s services are tailored to suit your specific needs. Trusting in their Woocommerce development services will not only elevate your online store’s performance but also provide you with a competitive edge in the market. Take your e-commerce business to the next level with Bloom Agency’s exceptional Woocommerce development solutions.

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