Search engine optimisation (SEO) is essential for improving your website’s visibility and generating organic traffic. However, customizing a website is not a one-time process. Search engines are constantly evolving, algorithms are updated, and users’ expectations change. It is important to perform regular SEO to keep your website competitive and fully optimised. An SEO audit gives you a complete overview of the health of your website, identifies existing problems and helps you develop strategies for better performance.
An audit is a comprehensive analysis of the technical, on-page and off-page elements of your website. This shows how well your website is performing, whether it is being indexed correctly by search engines, and what areas need improvement. By running a website audit, you can discover issues that can prevent your website from ranking highly, such as broken links, duplicate content, crawl errors, poor mobile performance or slow page load speed.
A successful audit doesn’t just tell you what’s wrong – it gives you the insight you need to improve and optimize for long-term growth. Let’s learn in detail how to conduct a complete audit step by step.
What is SEO Audit?
SEO is a comprehensive process to identify and fix issues that affect a website’s search visibility, rankings and overall performance. It checks everything from your website’s technical setup to content quality, backlinks and user experience. Regular SEO are important to keep up with Google’s evolving algorithms and maintain a competitive digital presence.
At Bloom Agency, our SEO experts perform in-depth website audits to uncover hidden issues holding your site back—and provide data-driven strategies that improve visibility, traffic, and conversions.
Types of SEO Audits of websites
A full website audit includes several components, each focusing on different aspects of your website’s health and performance:
- Technical SEO
A technical audit focuses on the technical foundations of your website – from site speed and mobile responsiveness to crawl errors, sitemaps and server response codes. Tools like Google Search Console, Screaming Frog and SEMrush help identify underlying issues.
At Bloom, our technical SEO experts ensure that your site’s infrastructure meets Google’s standards for maximum crawlability and ranking potential.
- On-page SEO
This audit analyzes on-page factors such as meta titles, descriptions, headings, URL structure, content quality, and keyword placement. We use tools like Yoast SEO, Moz and Rank Math to evaluate how each page is performing and how the user experience can be optimized.
- Content revision
A content audit evaluates your website’s content quality, originality and keyword strategy. Using Google Analytics and SEMrush content audits, we identify underperforming pages, thin content and outdated posts – and then create an action plan to increase relevance and engagement.
- Feedback audit
Backlinks are one of the strongest ranking signals. This audit assesses the quality and relevance of your inbound links using tools such as Ahrefs, Moz and Majestic. Bloom’s SEO experts focus on removing spam links and strengthening your site’s authority with authentic, high-quality backlinks.
- Local SEO
Local SEO are essential for region-specific visibility. We review Google My Business optimization, NAP consistency, citations and local keyword targeting to help businesses dominate local searches like “SEO Company in India” or “Digital Marketing Agency Near Me”.
- Audit for e-commerce
For online stores, Bloom’s eCommerce audit examines product pages, images, reviews, internal links and payment flow. This ensures that your website is structured for high conversion and visibility on product-based searches.
- Competitive SEO
We analyze your competitors’ SEO strategies – from keywords and backlinks to content performance – to identify growth opportunities. This helps you understand where you stand in the market and how you can outperform your competitors.
- Mobile SEO
With mobile-first indexing, Google prioritises mobile performance. Bloom’s mobile SEO ensures your website is fully responsive with optimised page speed, touch-friendly design and smooth navigation across all devices.
- Audit of fines and recovery
If there is a sudden drop in traffic to your site, our team investigates for manual actions or Google penalties using Search Console. We then identify issues such as spam backlinks, duplicate content or keyword stuffing and create a clear recovery plan to restore rankings.
- Revision of website architecture and navigation
An optimized website structure improves both user experience and search crawling. We analyze internal links, breadcrumb navigation and URL hierarchy to ensure search engines and visitors can navigate your site efficiently.
- Analysis and tracking audit
This audit ensures that tracking systems such as Google Analytics and Google Tag Manager are properly configured. We verify goal tracking, event tracking and conversion funnels to ensure accurate data insights for strategic decisions.
The Importance of SEO
- Ensures optimal website performance
A comprehensive audit evaluates your website’s health, compliance with Google guidelines and overall functionality. This helps you spot performance issues early and avoid penalties that hurt visibility.
- Identifies important SEO improvements
By auditing critical elements like sitemaps, anchor text, and social media integration, you can uncover and fix issues like slow load times, which directly impact both user experience and rankings.
- Prevents search engine penalties
Regular audits ensure your site adheres to best practices and avoids black-hat SEO techniques that could trigger penalties or de-indexing.
Step-by-Step: How to Perform an SEO
- Identify duplicate site versions
Check multiple URL versions (HTTP/HTTPS, WWW/non-WWW) and redirect them to a preferred version using 301s. This avoids duplicate content issues and consolidates ranking signals.
- Check manual actions
Use Google Search Console to identify any penalties or manual actions caused by spam or unnatural backlinks – and take corrective action immediately.
- Conduct a full site review
Use Screaming Frog or Sitebulb to find the following issues:
- 404 error
- redirect chains
- Problems with XML sitemaps
- Blocked pages in robots.txt
- Review indexing status
Make sure your pages are properly indexed using Google Search Console. Non-essential pages such as admin or duplicate content should be marked with “noindex”.
- On-Page SEO Analysis
Optimize your meta title (50-60 characters), meta description (155-160 characters) and heading tags (H1-H2). Ensure proper keyword integration using Yoast SEO or Rank Math.
- Mobile usability and responsiveness
Use Google’s mobile-friendly test to check mobile performance and fix spacing, font, and speed issues.
- Site Speed Audit
Site speed directly impacts bounce rate.
| Page Load Time | Bounce Rate Increase |
| 1–3 seconds | +32% |
| 1–5 seconds | +90% |
| 1–10 seconds | +123% |
- Core Web Vitals Optimization
Please note this:
- LCP less than 2.5
- FID less than 100 ms
- CLS below 0.1
These metrics ensure an excellent user experience and are important ranking factors.
- Feedback Profile Review
Analyze your backlinks with Ahrefs or Moz:
- Identify toxic links
- Review referring domains
- track link speed
- Ditch harmful backlinks and focus on natural link building.
- Content Quality Audit
Go through each page to check for freshness, engagement and keyword alignment. Update outdated information, fix readability issues and ensure content is relevant to search intent.
- Internal connection and structure
Make sure main pages are easily accessible, fix orphaned pages, and use breadcrumb navigation to improve crawl depth.
- Biological traffic analysis
Use Google Analytics to track organic traffic trends and find content that needs optimisation.
- Competitor analysis
Study your competitor’s keywords, backlinks and technical performance to identify your growth opportunities.
- Identify missing keywords
Tools like SEMrush Keyword Gap help you find keywords that your competitors are ranking for – but you’re not. Add these to your strategy to close the ranking gap.
- AI-powered SEO insights
Leverage tools like SurferSEO, Clearscope and ChatGPT to identify content gaps, optimize readability and automate problem detection.
- Biological traffic monitoring
Track bounce rates, conversions and engagement over time. Adjust your content strategy to increase retention and organic reach.
- Technical SEO Security
Make sure your site uses HTTPS, a valid SSL certificate, and proper canonical tags. Secure websites earn more trust and higher rankings.
- Continuous optimization
SEO in progress. Perform audits quarterly or after site updates. Constant tracking keeps your site in line with the latest algorithm changes
Conclusion
A detailed SEO audit is the backbone of every high-performing website. This helps you spot issues, improve user experience, and increase organic visibility.
At Bloom Agency, we combine AI-powered insights with expert SEO analysis to deliver accurate, data-driven audits that uncover every growth opportunity. Whether you are a corporate brand or a small business, our audit services in India help you stay ahead of the competition and rank higher faster.
Are you ready to customise your website?
Contact Bloom Agency today for a complete SEO audit that will transform your website into a lead generating powerhouse.
FAQS
- How often should you conduct website audits?
A full SEO audit should be conducted at least once every six months. However, for sites with competitive niches or that frequently update content, quarterly audits are recommended. Regular audits help you catch technical issues early, stay in touch with Google’s algorithm updates, and maintain consistent performance.
- How do I check for indexing issues during an SEO audit?
You can check for indexing issues using Google Search Console. Look under the “Pages” section to see which URLs are indexed, excluded or contain errors. Additionally, you can use the site:yourdomain.com command in Google Search to manually verify the indexed pages. Tools like Screaming Frog or Sitebulb can also highlight blocked or non-indexed pages.
- What should I do if I find a duplicate version of my website during an audit?
If your site loads with multiple versions such as http, https, www and non-www, it can lead to duplicate content and rank dilution. Fix it like this:
- Implementing a 301 redirect to a preferred version (usually HTTPS).
- Set preferred domain in Google Search Console.
- Using canonical tags to collect link properties.
- Are there other common issues to look for during an SEO audit?
Yes, common problems include:
- broken internal or external links
- Missing or duplicate meta tag
- slow page loading speed
- unoptimized images
- poor mobile response
- Weak internal linking or orphan pages
- low quality or thin material
Addressing these will greatly improve user experience and search visibility.
Rahul M.
B2B Service Provider