24 Top Shopify Health and Beauty Stores

Here’s our list of the 24 top health and beauty brands on Shopify. From brand name giants, popular TikTokers, and challenger brands, you’ll be amazed at how many of these Shopfiy stores you use on a daily basis.

 

Shopify is the global platform of choice for ecommerce businesses. Whether fashion and accessories, health and beauty, or something else entirely, Shopify powers millions of merchants to build their brand globally.

 

We’ve examined the top 24 best health and beauty brands utilizing Shopify; there are some well-known household names, TikTok viral brands, and emerging stores as well! You may be surprised at how many of these Shopfiy merchants you use on a daily basis. If you’re in need of a new ecommerce presence, take a look at our Shopify development services.

 

 

Why Shopify is the ideal solution for health and beauty stores

If your beauty or health company is seeking to build or expand their online business, Shopify provides a number of benefits. Shopify is a top ecommerce platform solution especially for beauty and health brands because it is easy to navigate and has numerous customisation possibilities. The website is simple to use, requiring no coding at all, and therefore is good for beginners. Shopify scales up with business development, from startup to enterprise-grade brands.

 

Shopify also supports a broad set of applicable apps for subscriptions and rewards schemes, product options, elaborate descriptions and visual media. This encompasses high-quality and high-resolution product photography, video, 3D product images and AR capabilities to provide a more engaging online shopping experience.

 

There are also several Shopify themes that can be chosen from and which are specifically designed for beauty and wellness looks. All of these elements enable health and beauty brands to be able to showcase their products well and meet certain requirements of the beauty industry.

 

To give you a better insight into Shopify’s benefits and functionalities, here is our latest guide on What is Shopify which has some useful information.

 

Top list of health, beauty, cosmetic, and makeup brands on Shopify

 

1. The Beauty Crop

The Beauty Crop is an excellent beauty brand which was established in 2015 providing makeup and skincare products which were born out of a love for healthy living. A vegan brand based on vegan foods, this beauty and cosmetics shop has experienced tremendous growth over the years with a whopping rise due to several of their products going viral on social media.

 

 

The Beauty Crop collaborates with influencers to promote their brand and build a community of individuals who are interested in natural, vegan and cruelty-free beauty products. From avocado primers, to coconut setting sprays, the natural glowy brand has been highly successful on Shopify. The ecommerce platform is well-suited to UX and their site is designed to drive online conversions through strategic product placement.

 

The Beauty Crop also leverages Klaviyo. Klaviyo is an automation marketing platform which can be easily integrated with Shopify stores so that your customers can have a cohesive experience from first contact with the brand all the way to purchase and even after.

 

2. Kylie Cosmetics

Kylie Cosmetics is a US beauty and cosmetics company by Keeping Up With The Kardashians personality Kylie Jenner. One of the best Shopify stores belongs to the company with a sophisticated, minimalist design to match the glamourous and youthful vibe of the brand.Using a vintage pink and nude color scheme, using good-quality pictures and videos to showcase the superiority of the high-end products.

 

 

Shopify site loads quickly, is mobile-friendly, highly responsive and simple to use, offering users a smooth online shopping experience. The checkout process is quick and secure, with various payment options, including Klarna for payment in installments.The menu navigation is simple and easy to read with options under lip kits, eyes, face, and skincare. Simple to help users locate what they are looking for. The home page typically has new products, best-sellers, and limited-edition collections with heavy emphasis on Kylie Jenner’s branding, thereby making it user-friendly.The Kylie Jenner Shopify website also has a loyalty program for users to maximize retention and sales.

 

3. Elf (Eyes Lips Face)

Eyes Lips Face, commonly known as Elf, is a affordable professional quality makeup and skincare brand that distributes clean, vegan, cruelty free beauty products. Their Shopify shop ranks amongst the most successful shops that are well-optimised and provide an easy experience to shop. The site structure is easy to use and simple to surf through, with sections such as makeup, skin, brushes, and new arrive. It also features easy navigation with predictive search so that customers can quickly access what they need to.

 

 

It is completely responsive on mobile phones and speedy in loading. The checkout is speedy and simple with various payment options including major credit cards, PayPal, and ClearPay for pay-by-installment. The Elf Shopify store also provides users with access to their loyalty program (Beauty Squad) with points rewards and limited-time promotions to increase engagement and retention. The Shopify website has a clean, up-to-date design that is easy on the eyes with high-quality product images. With concise messaging on cruelty-free, vegan goods to emphasize Elf’s eco-friendly and ethical status.

 

4. Rare Beauty

Rare Beauty is an American makeup company started and owned by Selena Gomez. The Rare Beauty Shopify store has been created to provide a seamless and interactive experience, in tune with the luxury, minimalist sensibility of the brand. Shopify store design is minimalist and contemporary with a pale, neutral color palette and includes high-quality product photography to showcase their vegan and cruelty-free makeup line. There is interactive content like blog and video tutorials with makeup advice and brand principles, emphasizing Rare Beauty’s vision to advocate for mental health and vegan, cruelty beauty branding.

 

 

Shopify store also offers a shade finder facility so that users can determine the perfect match foundation and concealer and shop confidently, providing users with a more personal shopping experience. Shopify store is simple and easy to use with bestsellers, face, eyes, lips, and new arrivals categories. The Shopify store provides intelligent search with auto-complete and filters to allow customers to easily and promptly locate what they want. The checkout is easy and offers several payment methods, from high-end credit cards, PayPal, and Afterpay.

 

5. Morphe

Founded in 2008, Morphe quickly rose to fame for their specialty makeup brushes that were used not just by makeup experts but also makeup buffs. Morphe as a company wanted to produce beauty items which were developed by makeup professionals for makeup artists without the associated cost. Years later through Shopify’s power, they have extended their product base beyond makeup brushes to eyeshadows, lip colors, blush, foundations etc.

 

 

Morphe utilizes the site to market their products in numerous territories with varying currencies and languages. Shopify Plus assists brands with expanding into the global market place – learn more about internationalisation in our Ultimate Guide!

 

6. Colourpop

Born in California in 2014, Colourpop is a cosmetics company that brings consumers high pigmented eyeshadows while also being totally cruelty free. This distinctive brand only sells through the online marketplace so having a platform which is absolutely dependable is essential. Shopify Plus has a 99.99% uptime, which means that you will never lose a sale due to server malfunction.

 

 

Being an online-only business is part of the deal, and part of that is online and digital marketing becoming your new best friend. And a huge part of this is user generated content (UGC) – Colourpop has Yotpo integration. Yotpo promotes and delivers UGC to potential customers to assist in enhancing online conversions.

 

7. Tropic Skincare

Tropic is a wellness and beauty brand that specializes in skincare for every skin type, age and gender with a goal to be eco-friendly and sustainable. The all-natural promise ensures that the ethics of Tropic sell themselves, but for selling the products they can trust the power of Shopify.

 

8. Fenty Beauty

Released in 2017, Fenty Beauty was created by pop star Rhianna as part of an initiative to make affordable beauty accessible to all skin tones and colours. Since its opening more than five years ago, Fenty has expanded to not only carry a line of makeup products but to also carry a complete line of skin care products.

 

 

By the use of Shopify power, Fenty Beauty has been able to produce two versions using one site. The site features a header through which the user can toggle between “Fenty Beauty” and “Fenty Skin” this is the ideal way to display different product ranges, which could potentially have different audiences while making it easily accessible in one place.

 

Having additional warm, neutral shades available for the make-up range rewards the initial products that Fenty sold and encapsulates the brand. But once you’ve reached the skincare range you are presented with cooler, fresher tones which replicate that of what we would expect facial washes, toners, and moisturisers to be like.

 

9. Skinnydip London

Created as a phone case brand in 2011, Skinnydip London has always pushed the limits with its designs and since the inception over 10 years ago it has grown to become a superstore of fashion, beauty, accessories & self-care products. Skinnydip’s evolution has been amazing and as a brand have trusted Shopify to grow alongside them.

 

 

One of the largest myths we enjoy dispelling is that Shopify can’t deal with a larger product range. Shopify is the largest ecommerce platform and provides thousands of merchants with a platform on which to sell their products – regardless of size. Shopify doesn’t just provide for smaller startup businesses but also larger ones. And Skinnydip does a great job of explaining how you’re able to build such a massive Shopify store which provides a special online shopping experience with so many various products under one umbrella!

 

10. Pixi Beauty

Developed more than 20 years ago, Pixi Beauty is a hugely popular beauty brand that produces both skincare and makeup products. As a firm believer in natural beauty, Pixi has a global following of devoted fans who love the brand for emphasizing how to make your best features stand out, and not hide behind makeup.

 

 

But your loyal customers don’t necessarily stay because they adore your brand, which is precisely why they have a loyalty scheme. Pixi are employing one of our favorite integrations, LoyaltyLion. Operating on a points system, customers can accrue more points the more they purchase – a smart way to incentivize retention. LoyaltyLion has a strong integration with Shopify making it the ideal platform for deploying successful loyalty schemes.

 

11. Spectrum Collections

Founded in a garage in Barry, South Wales, Spectrum has developed from startup to sensation in the last eight years. Spectrum is an upscale beauty brand with a principal emphasis on make-up brushes and tools with cruelty free, highly designed product lines which are economically priced for everyone.

 

12. Ren Skincare

Launched in 2000, REN skincare was founded on sensitive skin. REN was developed by a pregnant mum who discovered that “natural” skincare didn’t always equal good for all skin types and therefore there was a lack in the market for skincare products which were gentle yet effective. REN skincare is cruelty-free, inclusive, and contains bioactive ingredients.

 

13. Hismile

Hismile started out in 2014 as a whitening product which sought to deliver professional results with no pain or sensitivity that would come with regular whitening solutions. Hismile has, over the years, grown to develop an entire line of products committed to oral care, and through influencer marketing their flavor toothpastes have found themselves in the bathroom sinks of personalities such as Kim Kardashian.

As a viral brand it’s vital that the Hismile site is capable of coping with an enormous influx of customers in one instance. Shopify possesses a wonderfully robust structure that is tailored to deal with high-traffic environments, be it a Black Friday sale or the instant wave of a viral TikTok post.

 

14. Supply

A rapidly growing brand that specializes in high quality facial grooming items, Supply was established in 2015. They provide a vast array of beard and moustache products that are specially made and designed to meet your needs through an interactive online questionnaire.

Apart from the above, Supply provides their clients with a subscription service, which because of the repeat nature of the buys goes a great distance to encouraging life-time value and also encourages repeated purchases.

 

15. Beard and Blade

Another face grooming brand, Beard and Blade was established in 2007 in Australia. From the beginning Beard and Blade has grown into the biggest store of its type in Australia and even started to extend out into overseas markets.

Boasting of great customer service, their Shopify store has enabled them to service thousands of customers and stock more than 100 brands in one single online store.

 

16. Beardbrand

Continuing with the face grooming products theme…we have another one: Beardbrand. With more than a decade in business, Beardbrand has a multi-product lineup from moustache wax to beard brushes, cologne, shampoo and so on.

To stimulate sales, Beardbrand has taken its extensive product lineup on Shopify and leveraged this to offer percentage discounts on bundle purchases. Offering a “bundle and save” option provides monetary rewards to buyers wanting to stock up on everything needed to achieve that perfectly styled beard. Beardbrand offers as much as 15% off bigger bundles of six or more products.

 

17. SKKN

Infamously owned by celebrity influencer Kim Kardashian, SKKN was created to fill the gap between simple and high-quality skincare. The company utilized decades of scientific study to bring spa-quality skincare into the home, with a special emphasis on natural simple ingredients in order not to create problems for those with sensitivity or skin conditions.

This sense of natural beauty and simplicity is present from the very first click on the website. By keeping the products in the limelight, the website adopts a subdued colour scheme, font and even design. All on this Shopify website lead your eye to the clean lines and curves of the product line.

 

18 Absolute Collagen

When discussing the best health and beauty shops we certainly couldn’t leave out Absolute Collagen. Absolute Collagen is an award winning business selling collagen products ranging from supplements, serums to a hair care range. Founded by Maxine & Darcey Laceby the brand has developed over recent years and the website is testament to their rise to success.

Shopify as an environment is absolutely ideal for working with the Recharge integration to make subscriptions simple to handle on the merchant end, and smooth fluid process on the customer’s end as well.

 

19. Makeup Geek

The ultimate example of social media and business intersecting, Makeup Geek was started in 2008 as a YouTube channel to share product reviews and teach makeup junkies about products, ingredients and application. Advance to 2011, and Makeup Geek blossomed into a makeup company unto itself and today boasts a comprehensive line of cruelty-free, high-quality, ethically-produced eyeshadows, blushes, bronzers and more.

Employing the Shopify platform, Makeup Geek has built a site that is reflective of their brand and features extensive image-driven tutorials with revenue at their center. Step-by-step guides for makeup have included products with products attached which you can buy from the tutorials.

 

20. Glow Recipe

Launched in 2017, Glow Recipe is a cruelty-free brand that specializes in the use of fruit-based ingredients to nourish your skin with what it requires to fight day-to-day life. It is centered on the ideology of approaching skincare day-by-day and skin-by-skin since we all understand no two people, or skins are alike.

Glow recipe is very much dependent on social media and influencer marketing, notoriously releasing a skincare edit in 2022 with beauty influencer Mikayla Nogueira. So having a social media integration on their Shopify website is crucial. Near the bottom of the homepage this website has an Instagram integration which not only highlights their products but also enables you to shop the products showcased in the UGC snaps!

 

21. True Botanicals

True Botanicals began as a brand with the aim of transforming the skincare market, and meeting the demand for toxin-free, natural skincare products that are clinically proven to perform better than top skincare brands.

True Botanicals has a subscription service on its Shopify website which offers a financial incentive to join the client base. Each item is available to be bought as part of a monthly subscription, and by subscribing to the subscription, customers will get 15% discount on the price of purchase in addition to receiving a gift for free. This is a simple method to stimulate customer retention and acquisition – something which is critically important in the current economic environment.

 

22. Sunday Rain

Sunday Rain is a vegan cosmetics company that specializes in bath and body care products that utilize natural fragrances and minimal packaging to produce a luxurious product. Sunday Rain is fast becoming a name that is recognized in every household with high profile stockists such as Matalan, Asos and many more.

Unlike a typical ecommerce site, Sunday Rain Shopify website is not transactional. But that does not mean that they have slept on product pages. Each one of them is skillfully designed with the essential details and ingredient descriptions as well as functionality that lets potential shoppers find where they can buy each of them. A great example of how your website can be used as an online storefront for consumers who are curious about sampling your products.

 

23. Ilia Beauty

 Ilia Beauty is a clean beauty brand that was founded in Canada in 2011. They use Shopify to create a natural-looking online storefront that reflects their brand and its ethics.

Employing a product centered design, Ilia Beauty invites the consumer to look beyond fancy packaging and concentrate on clean products which are crafted to bring out your best natural features. Utilizing Shopify the website employs featured awards, accolades and reviews to instill trustworthiness and drive customers’ journey through the sales process, to finally lead to a purchase.

 

24. Bonus: White Rabbit Skincare

Established in 2014, White Rabbit Skincare draws inspiration from the gardens of yesteryear to produce a skincare range which is gentle on sensitive skin and appropriate for individuals who suffer from skin conditions like psoriasis. Emphasizing natural ingredients and being micro-plastic free and having a low carbon footprint they needed a website that would reflect their product range.

The minimalism of the Shopify website means that the products of the brand are able to take centre stage. With the homepage being used to highlight the products and their various five star, high quality reviews, this is certainly one to keep an eye on.

 

Conclusions: Using Shopify for health and beauty online stores

In short, Shopify is an ideal option for health and beauty businesses looking to enhance their online presence and ecommerce transactions. Shopify is simple to operate, has room for high-definition images and videos for showing the products clearly and provides massive product variations, with features like color swatches and size variation, and provides a wide range of customizable themes suited for healthy, beauty and wellness brands. The list of strengths goes on forever.

 

Let’s Migrate Your Store to Shopify

Are you in need of upgrading your beauty brand with the potential of Shopify? Reach out to a member of our business team to talk through how we can assist, whether you require a glow up or full makeover.