Table of Contents
ToggleHotel PPC: The Complete Guide
Hotel PPC or pay per click, advertising is fundamental to any digital marketing strategy for your hotel business. This will enable hotels to advertise their services to prospects actively seeking accommodation, hence boosting their visibility and more direct bookings. In this guide, we’ll break all the information on what hotel PPC is, how it works, and how you could use it to gain more from your hotel business.
1. What is Hotel PPC?
Hotel PPC is a type of online advertisement where hotels bid for the keywords attached to their service to appear in the paid search result pages on multiple media platforms, including Google. For instance, one might be searching using phrases like “luxury hotels near me” or “best hotels in Paris,” and find your hotel advertisement appearing at the top of the SERP. Hotel PPC is a very cost-effective way of targeting potential guests since you pay only when somebody clicks on your ad.
2. What is Google Pay Per Click?
Google Pay Per Click or PPC, is an advertising model in which businesses, including hotels, pay a fee each time one of their ads is clicked. It’s essentially a method to buy visits on your hotel website and not through an organic process like SEO. Google PPC ads are displayed on top of the organic search result, so you get excellent visibility for your hotel’s offer. In a competitive market, this means a lot to the hotelier to stay ahead of competition and get more direct bookings.
3. How Would You Select a Hotel PPC Keyword?
Picking the right hotel PPC keywords is one of the most important decisions in your campaign. One may first think about the words a potential guest would be searching for in an attempt to find appropriate accommodations. Maybe they are looking for phrases like “boutique hotels in New York” or “family-friendly hotels in London.” You can leverage keyword research tools like Google Keyword Planner to help identify your relevant high-traffic terms for your hotel. You may also use long-tail keywords, like “cheap beach hotels in Miami,” to target specific types of people and avoid bids on those high traffic words. The more specific your hotel PPC keywords, the better your ads will perform.
4. Why PPC for Hotels?
It takes instant visibility; hotel PPC ads appear in an instant on top of the search results for your hotel and increase the potential clients to your hotel instantly.
Cost-effective: You only pay when your ad is clicked, meaning that you spend money only on engaged users.
Targeted marketing: Hotel PPC allows targeting specific demographics, locations, and search intent to target the audience that views your advertisements.
Flexible: Hotel PPC ads can be modified, so it might be adapted according to performance, a means to refine ads, budget, and keywords as needed.
Measurable outcome: Through hotel PPC, you can monitor the real-time performance of your campaigns with regard to the people clicking on your ads and making bookings via it.
5. How Do You Improve Your Hotel Pay Per Click Marketing?
Here are some ways through which you will improve your hotel PPC campaign
Optimize your ad copy. Make sure the ad copy that you are putting up is catchy and highlights the USPs of your hotel. What makes you unique-being in a prime location, cheap, or lavishly managed?.
Use relevant landing pages: The landing page that a user clicks on should be relevant to the ad. For instance, if your ad is of “romantic hotels in Paris”, then your landing page should be targeting couples with some packages that your romantic hotel can offer.
Use location-based keywords: For hotels, location is everything. Use location-based keywords such as “best hotels in downtown Chicago” to attract a guest looking to stay in a certain area.
Test ads: A/B testing is crucial when it comes to hotels and PPC. Try different types of headlines, calls-to-action, and offers in your ad copy to see which result in the best performances.
Track and optimize the bids: Monitor your bids and see which of your keywords are performing. If some keywords are high-performers, increase your bids. You should also adjust bids on low-performing keywords to prevent them from burning budget without clicks or conversions.
Setup remarketing campaigns: With hotel PPC, you would be able to set up remarketing campaigns to remind users who had visited your website yet did not make a booking that your hotel is still available.
6. What to Do with Your Hotel PPC Results?
Once your hotel PPC campaign begins to yield results, dig into the data for optimization of future efforts. You may track metrics such as CTR, conversion rate, and ROAS. Then, upon winning keywords, apply more budget. For underperforming keywords, you may either lower your bids on these or remove those keywords from the campaign completely. You will want to regularly check your results so that you’re always optimizing your campaign for the best performance and ROI.
Conclusion
Hotel PPC should be viewed as an indispensable tool in the weaponry of any hotel that might want to increase its visibility, attract guests, and reap the benefits of direct bookings. To stay afloat and scale more rapidly than competitors, an insider outside view of how hotel PPC works, keyword choice for search, and campaign optimization will be essential. For hotels, PPC presents a powerful platform to deliver the right message to the right people at the right time to improve results and the best return on investment.
Find out how hotel PPC can revolutionize your marketing by visiting Bloom’s web design and marketing services today.