SEO for Tech and IT Companies: Your Ultimate Guide for 2025
Increase Your Sales with Customized IT and Tech SEO Strategies
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SEO for Tech and IT Companies
SEO for Tech and IT Companies: Your Ultimate Guide for 2025
Use Personalised IT and Tech SEO Techniques for Growing Sales
We see it everywhere, how some IT and technology companies make all these old, inappropriate, and/or negatively impactful moves for their search engines’ rankings – everything from the use of duplicated page content, black-hat link building to even syndicated blogs.
Tech SEO is an ever-changing entity; you need an agency that gets ahead of this curve.
Introducing Bloom Agency, a full-service SEO agency that has experience working with IT and tech companies such as yours. Read our guide below that will answer your most pertinent questions on organic search, or contact our team using the button below to have our experts do the work for you.

Guide to the Best SEO Strategies for Tech and IT Companies
What is SEO?
It’s basically a practice that ensures organic leads, traffic and rankings through search engines like Google or Bing. So all these factors make the website come in the public eye that is your overall aim with an SEO strategy. With this, you will be able to engage your customers, that could range from an average consumer up to the main people in big companies, who can eventually be constant clients for you.

How SEO Results Are Presented
It’s basically a practice that ensures organic leads, traffic and rankings
Most companies tend to measure the wrong things in relation to SEO campaigns. For one to have a proper strategy for his campaign, his approach needs to be created using data derived from:
- Traffic and new user increases
- Conversions (web leads/phone calls)
- Lead source data from conversions
- Changes in keyword positions
- New links
- Any other unique data relevant to your campaign
It’s basically a practice that ensures organic leads, traffic and rankings
Most companies tend to measure the wrong things in relation to SEO campaigns. For one to have a proper strategy for his campaign, his approach needs to be created using data derived from:
- Traffic and new user increases
- Conversions (web leads/phone calls)
- Lead source data from conversions
- Changes in keyword positions
- New links
- Any other unique data relevant to your campaign
How to Grade Your Present SEO Strategies
Do you have any idea about how your present SEO strategy is doing? Answer the questions below to give your site a quick appraisal of where it presently stands:
- How does your website rank in comparison with your competition?
- When was the last time you updated with new content to your website?
- Does your home page contain your primary keywords and services?
- Do you have content targeting locations for your service areas?
- How many times or references are made about you on the Internet?
- How many seconds is your website to download?
- How big are images on your web?
- Do you give a unique title and description to each one of your web pages?
- Are all the links from your page actively successful towards other pages of your site?
- Can a user reach your contact page easily? Are there any forms on your page?
These are just a few of the things we analyze in your strategy sessions to discuss your current state and efforts online. Be sure to use the form above to claim your free IT company SEO services today.
Why Content Marketing Matters for Tech Companies
Yes, content marketing is a wonderful technique to apply to your SEO strategy for the tech company. It helps to establish your brand much better, and you are given the chance to answer niche questions about your products, services, and other topics within the industry.
Demonstrating your industry expertise to users is also beneficial. Writing separate pages for each industry you work with would also be beneficial. Long-tail keywords like “dedicated IT Company SEO services for hospitals” or “outsourced IT for colleges” can be targeted on these pages. These pages and keyword-focused content will help you stand out from the competition and showcase your offerings to prospective clients.


How to Make Product Pages Better Online
sales of goods and services are common for tech enterprises. Therefore, it’s crucial to have specific pages for each of your products, regardless of whether customers may purchase straight from your website or must contact you. You should include details like these on your product pages:
- Detailed product descriptions
- Compatibility of devices
- System prerequisites
- Return and warranty guidelines
- Software updates and security information
- Latest iterations
- Additional salient characteristics
The SEO Spider tool from Screaming Frog is a fantastic example to examine. This product page provides comprehensive details about their tool and the advantages it offers users.
Things to Consider When Marketing Tech Items On the internet
Companies that sell goods online frequently struggle to maintain a minimum of 404 pages. These pages are created because e-commerce websites typically contain a large number of product pages, and products are removed as soon as they are sold out or out of stock. A 404 error occurs on your server when a page is removed without being correctly routed to a new page.
Because many 404 sites are interpreted by search engines as having outdated content, they can undermine your SEO efforts. Your rankings may suffer as a result of this being less advantageous for search engines. Additionally detrimental to your website’s user experience, 404 pages may result in lower traffic and a greater bounce rate.


The Most Effective Method for Increasing Backlinks
You will rank higher and attract more people if you increase the quantity of backlinks pointing to your website. This is because search engine algorithms are informed that your website is also regarded as legitimate and trustworthy when other trustworthy and authoritative websites connect to its. Finding backlink chances for your website can be done in a few different methods, including:
Look into unlinked mentions: These are when someone talks about your company without providing a link to your page. You may look at unlinked mentions by typing the URL of your website in quotes, “www.yoursite.com,” into Google’s search bar. This will show you every time you’ve been referenced. You can then look through the results to see which times you weren’t connected. To find out when you haven’t been properly credited with a link, you can also use this method to search directly for the names of your products or company.
Join listings of directories: Look for local or industry-related directories to join. Whether they are tech-specific specialist directories or local directories in the location where you have offices or your headquarters, you should have no trouble setting up a profile for your company. Make contact with journalists Investigate websites like HARO, Qwoted, and Featured.
Connect with Journalists: Journalists who are interested in learning more about specific subjects, such as those pertaining to the tech sector, frequent these websites. A link to your company’s website might be included in an online article if you provide expert knowledge.
How to Increase Conversions by Gaining the Trust of Potential Clients
To win over potential customers and convince them to purchase your products or services, we suggest highlighting these attributes on your website: Honours from the past and present Important credentials you have Additional crucial information about your company These can appear on your webpages as a badge or as part of different banners. In addition to drawing readers in and fostering trust, this also breaks up the material on your pages to keep users interested.


Which Kinds of SEO Exist?
SEO off-page
SEO off-page: Off-page search engine optimisation encompasses everything we do to enhance your website off-site. Therefore, rather than content, keywords, and other on-page SEO components, off-page SEO includes things like link development, citation management, directory profile creation, and other components.
SEO on page
SEO on page: The focus of on-page SEO is on your own website and the simple changes you can make to improve your search engine rankings. Working with metadata, content writing, headers, images, videos, and internal links can all assist increase website traffic.
Technical SEO
Technical SEO: We consider elements like image size and format, site loading speed, redirects, page structure, canonicals, and user experience as we work to enhance your website's overall technical SEO.
Local SEO
The goal of local SEO is to utilise a modified strategic approach to raise your ranking in the location of your choice. It also entails giving your local profiles—like a Google Business Profile—more attention.
Partner with Bloom to elevate your Amazon presence and achieve your eCommerce goals with confidence.
Important SEO Data for Tech and IT Firms

The tech and IT industries are not an exception to the many advantages that search engine optimisation offers a wide range of industries. When using SEO for these industries, bear in mind the following pertinent statistics:
About 27.6% of user clicks go to the top result in Google searches, so if you don’t apply SEO strategies on your tech site, you could be losing out on a lot of business (Backlinko).
Quality content, page experience, and links are the top three ranking factors for Google’s search results; SEO can help with all three (Search Engine Journal).
Up to 78% of local searchers will make an online or in-person purchase after conducting a search, according to Google, underscoring the need of optimising your website for local search (Google).
Google accounts for over 90% of internet searches and almost 94% of mobile searches, according to Forbes, therefore ignoring the company’s preferred SEO strategies could have a detrimental effect on your tech or IT company (Forbes).
Since over 60% of the pages that appear in the top 10 of Google’s results are at least three years old, the age of your tech company’s website can potentially work to your advantage (Ahrefs).
Your IT business is losing out on a lot of prospective customers if you aren’t investing in digital marketing, since Google receives over 8.5 billion queries every day. (Oberlo) According to HubSpot, companies who adopt and maintain blogs get a 55% increase in traffic and 434% more pages indexed by search engines.
This further demonstrates the effectiveness of quality content and SEO strategies.
Sadly, 96.55% of material receives no traffic at all from Google, underscoring how crucial it is to optimise your content using pertinent keywords and SEO best practices in order to make it profitable (Ahrefs).
Nine Ways SEO Helps IT and Tech Companies
Content refreshment
How recently did you make changes to your website? How about service pages? One of the primary and most effective SEO strategies a tech company can use is to consistently produce content that is both new and packed with high-ranking keywords.
Getting solid backlinks
A robust and healthy website in the eyes of Google and other search engines is essential if you want to outperform your rivals. Creating links is one approach to obtain it. To obtain high-quality links to your website, SEO strategists will employ innovative and tried-and-true methods.
Site Condensing
Condensing of the site The health of your website is probably being negatively impacted by a variety of content types that are no longer in use, such as PDFs and 404s. A detailed site investigation will identify these problems and enable us to develop a strategy to address them
Metadata Optimisation
Did you know that you have control over the page title and description that search engines display for your pages? This is known as metadata optimisation. With metadata, it is feasible. To help yourself, write and add keyword-optimized metadata to every In general, we aim to provide our varied marketing services with the greatest outcomes. To find out more about web design or paid advertising for IT and tech organisations, get in touch with our team directly if you just don't want SEO. page of your website
Design modifications:
While getting people to visit your website is one thing, you risk losing out on possible sales if they cannot easily contact you. Our developers advise making adjustments that are intended to convert.
Goal tracking
Without a mechanism to monitor the effectiveness of a marketing effort, it is difficult to determine its success. Setting up Google Analytics and goal tracking for phone calls and form submissions as indicators of your IT company's SEO success is crucial because of this.
Writing a blog
Having a blog allows you to add extra content to your website, including useful articles targeted at those looking for your services, among other things. For instance, after reading additional material on a subject like "how do I prevent my business from being hacked?" someone might decide to hire you
Internal linking:
Did you know that Google appreciates the work you do to link to other internal sites in a strategic way? Linking improves your website's strength in addition to its usefulness. Enhancing the SEO of your IT/tech website can be accomplished in a number of ways, such as by adding schema markup, speeding up your site, and more.
Improving locally
If your company is a locally orientated enterprise, your local website is crucial. It can be beneficial to use off-page local SEO strategies like citation building, Google Business Profile optimisation and upkeep, and more