Proven Real Estate Social Media Marketing Techniques for 2025
Real estate social media marketing is a key to the success of real estate agents in communicating with customers, promoting properties, and establishing a robust online presence. In this detailed guide, we will reveal our tested social media techniques and strategies, which we employ to assist thousands of agents on our platform to excel in the ever-changing world of online branding and marketing.
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Whether you’re a seasoned agent looking to refine your online strategy or a newcomer eager to establish a digital footprint, we’ve got invaluable insights for your business.
Why real estate social media marketing is important
There are 4.88 billion social media accounts, and the average social media user spends nearly two and a half hours on social networks daily on an average of over six different sites each month, as per a recent HubSpot report. This highlights that individuals find new brands on social media more frequently than other, erstwhile effective marketing mediums such as word of mouth and review articles.
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Real estate is one of the most social-media-friendly sectors around. Indeed, as per the National Association of Realtors, 87% of Realtors use Facebook, 62% use Instagram, 25% use YouTube and 15% sell on TikTok. The association also discovered that Realtors feel that social media is the top source of leads.
Social media is highly impactful particularly for real estate. Utilizing social media offers:
Increased exposure: Brokers can access prospective buyers and sellers beyond their own personal direct network, widening the range and gaining higher-quality leads.
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Target advertising: Sophisticated targeting technologies allow real estate agents to target specific audiences, interests, and actions. This ensures messages reach individuals most receptive to them, resulting in optimum return on investment.
Engagement and involvement: Agents can answer questions, assuage fears, and offer good information in the moment, and establish credibility with customers. Likes, comments, and sharing allow agents to foster feelings of belongingness and encourage user-generated content.
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Visual storytelling: Real estate is a visually oriented business, and social media platforms are perfect for allowing aesthetic storytelling. Aesthetic imagery and video engage attention and provoke emotional reactions, igniting curiosity and engagement by potential clients.
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Establishing credibility: Through dissemination of useful information, market data, and tutorial content, agents can prove expertise, become authority figures, and develop a dedicated following. Continual, topical content makes agents experts.
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Networking and referrals: Agents can increase their professional contacts, share referrals, and gain knowledge of new business opportunities by becoming friends with other professionals in their line of work on social media.
The Best Social Media Real Estate Marketing Platforms
Let’s jump into some of the best real estate networks and explore some examples of pros who use them to drive the growth of their business successfully.
Reach of the audience: With over 3 billion monthly active accounts, Facebook provides unmatched visibility for your real estate marketing. It’s also a platform that transcends the generational gap.
Best for targeted advertising: Facebook’s powerful ad platform enables real estate professionals to customize ad campaigns by demographics, interests, behaviors, and even location, and guarantee that marketing messages are delivered to the intended audience. And think about retargeting ads, which introduce your profile in front of those who’ve interacted in some capacity, like with a visit to your site, but haven’t converted. We have witnessed substantial ROI from retargeting Facebook ads, which bring your audience back to why they originally had an interest in a property or blog post.
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Visual content: Facebook accommodates photos, videos, and virtual tours, allowing agents to present properties in an effective way. The capacity to make use of visual collateral is why advertisements work so well on the platform. You are able to push your audience to certain landing pages, property searches, or one-off property sites, engaging their attention halfway down the page.
Engagement: Facebook enables direct interaction with leads by commenting, liking, and sharing, which helps build communities and relationships. Facebook groups also have the benefit of segmenting your audience organically. Join or start local groups that center around your area, what’s going on, local history, and events — and participate.
Do’s: As a platform, Facebook sits between the professional and casual divide. Your business Facebook page should reflect your brand and contain useful, easily accessible information. When posting on Facebook, use lots of visuals, a clear call to action, and hashtags to enable others to find your content.
Don’ts: The most common error that marketers commit in using Facebook is overemphasizing self-promotion and underemphasizing engagement. Successful Facebook marketing calls for relationship-building through substantial content. Mixing promotional posts with value-based content develops improved engagement and trust with your audience.
Audience reach: Instagram has more than two billion active users monthly, with sixty percent of them aged between 18 and 34.
Best for awareness-building: Of all the sites, Instagram is the most visually driven, and so it’s best for sharing top-quality images and videos of homes. While there is some room for lead generation, agents concentrate their activities more on awareness-building, ensuring that the general community is aware of who they are, what they have to sell, and how they are different.
Visual attention: People are scrolling, searching for pictures and short videos, not lengthy professional essays on the state of the market today. Save your photos with careful consideration and enduring purpose in the static grid and use Instagram Live, Stories, and Reels to share more intimate, casual, behind-the-scenes material.
Engagement: Instagram supports heavy levels of engagement, with people actively interacting with content by liking, commenting, and messaging. Instagram also supports easy saving, sharing, and commenting on posts such that the user can quickly interact with content.Posting, commenting, and liking other accounts is necessary for agents in terms of an overarching engagement strategy. It demonstrates to your audience that you are an active user of the community and that you truly care.
Do’s: Personal brand matters now more than ever. Share your personal and professional life on your Instagram account. Your followers want to see all the shiny professional real estate photos, but they also want to know you, the agent. Video allows you to easily convey your personality as part of your brand. Utilize the Live feature when you’re having an open house. Shoot off-the-cuff, candid reels as you tour through new listings, and engage your stories with live updates, personal anecdotes, and news.
Don’ts: A common failure of real estate marketers is to establish a consistent, visually attractive brand presence. Given that Instagram is such a visual environment, it’s easy to confuse or repel followers through inconsistent branding, subpar photography, or an inability to connect between posts.
Audience reach: LinkedIn boasts more than one billion active users, and nearly 30% of American adults utilize it, the majority falling within the age group of 30 to 49 years. Sometimes overlooked for the glitzier, dance-oriented sites, LinkedIn has tremendous potential for serious lead generation.
Ideal for networking and thought leadership: LinkedIn is a powerful tool for network building with fellow real estate experts, industry influencers, and clients. LinkedIn’s publishing platform allows you to create and share rich content, including market news and trends, presenting yourself as an expert thought leader in the field of real estate. It’s the perfect space to become an authoritative, go-to expert on all things real estate.
Visual focus: Of all the real estate social media marketing platforms, LinkedIn is the least visual. Images and infographics are certainly helpful, but this is really a place to share written content. Focus your efforts on shareable posts with compelling headlines that reveal your expertise.
Engagement: Just as on other sites, liking, commenting, and reposting are key to sustained success. Where getting engagement on your own work is concerned, always make sure to add a call to action and have your readers give you their thoughts on your subject matter. And don’t hesitate to push boundaries and add in something that’s contentious (provided that you can stand the heat).
Do’s: LinkedIn Groups are places to network, share ideas, and create relationships within the real estate marketplace. These can position you for referral relationships with agents and business leaders on the internet.
Don’ts: Not optimizing your profiles, posting industry-related content, and interacting with prospective clients and partners professionally decreases effectiveness. You must emphasize delivering value in the form of insights, expertise, and authentic networking to gain credibility in your industry.
YouTube
Audience reach: YouTube is the world’s largest video-sharing platform (we’re talking almost 2.5 billion users a month), making it an ideal platform for showcasing property tours, neighborhood highlights, and how-to content.
Best for differentiating yourself: Fewer than 9% of small businesses utilize YouTube as a marketing platform. In addition, an optimized YouTube channel can enhance SEO initiatives, as specific videos usually rank in search results, and can lead traffic to your site and enable you to beat out the competition.
Visual attention: This is a video platform, short or long, well-produced or spontaneous, on pretty much any subject. Most agents are afraid to be on camera, but now, in our AI-driven environment, even that is not needed. Videos have to be entertaining, informative, and above all, a good representation of you and your company.
Engagement: Subscriptions are not a primary measure of engagement on other platforms, but they are on YouTube. You like the likes and comments, but subscribers will grow your channel, drive views, and make others discover your content. End every video with a call to action to remind viewers to subscribe.
Do’s: We speak extensively about Facebook and Instagram ads, but YouTube ads are effective too. Our top picks include in-stream ads that capitalize on an captive audience, in-feed ads that suggest your videos, and pre-roll ads that place your content at the very start of each video.
Don’ts: Avoid making the blunder of not optimizing videos for search. Adding relevant keywords, titles, descriptions, and tags causes videos to rank more in search results, which enhances visibility and the possibility of generating new leads.
TikTok
Audience reach: The popularity of TikTok among younger demographics, particularly Gen Z and millennials, makes it an ideal platform for targeting first-time homebuyers and renters. According to the data, 26% of the internet-using world is also on TikTok. We’re watching the news to see if the country-wide bans will actually go into effect, but in the meantime, embrace the platform and all it can do for you.
Best for authenticity and creativity: The TikTok format supports real-world, creative content, enabling real estate agents to feature properties in a creative, humorous manner. This makes it ideal for fun property tours, before-and-after remodels, and behind-the-scenes peeks.
Visual emphasis: Make the content short, concise, attention-grabbing — and most importantly — entertaining (particularly during the first three seconds). Engaging in popular TikTok challenges (may need to refresh dance skills) and applying popular hashtags can boost real estate content on TikTok. Top-performing real estate content includes subjects such as homebuying, interior design, real estate investing, behind the scenes, and home walkthroughs. Just ensure that the music is catchy.
Engagement: TikTok’s algorithm is all part of its charm — it understands what content is appropriate for the appropriate people at the right time and its engagement stats are off the charts. It’s liking and commenting, sure, but also using video to comment on duets, stitches, and the like. Don’t forget also to engage with other creators and leverage the effect of your engagement.
Do’s: Although there are plenty of dance videos, TikTok can also be used seriously to impart information. As an agent, it is usually good to concentrate on a niche. For instance, you can inform viewers on several aspects of the home purchasing process, market conditions, or finances, and hence position yourself as an informed and reliable expert. The likes and views will be more because your content will be discovered and liked by the masses.
Don’ts: TikTok lives on short, entertaining, and real videos. Marketers tend to reuse content from other platforms without taking into account TikTok’s focus on creativity, trends, and entertainment. To be successful, concentrate on creating fun, relatable, and culturally aligned videos with properties presented in a creative and visually appealing manner.
Best practices for real estate social media marketing
We brought Bloom Agency’s real estate social media marketing experts — the ones who’ve helped thousands of agents take their marketing and branding to new heights — together and asked them to share what advice they’d give agents on this critical subject. With decades of experience and thousands of case studies to draw from, here’s what they had to say.
“Be yourself.”
Agents may feel compelled to present themselves in a specific manner on social media, but it is far more effective to be yourself and appeal to existing and potential clients.
“Educate your audience.”
By educating potential clients and leads about the process of real estate, you establish yourself as an expert and build relationships that culminate in sales.
“Post regularly.”
Posting consistently with high-quality content that informs potential clients about the industry and your expertise will quickly establish trust in your followers. Not only will it satisfy your audience’s expectation, but it will also fuel the algorithm and keep the social media gods content.
“Respond to comments.”
By responding to comments promptly and graciously, you demonstrate prospects and clients that you are active, timely, and on your game.
“Promote landing pages.”
Sharing your landing pages on social media is a tried-and-true method of sending more traffic to your website. This will not only make you more visible but can also create leads and sales.
“Build your brand.”
Being present consistently across channels establishes you as having credibility, visibility, and reliability, which is necessary to develop trust with prospective clients.
“Don’t forget video.”
Videos can be leveraged with the right strategy to connect with prospects, spotlight properties, and demonstrate expertise — all serving to differentiate you from others.
“Shine a light on others.”
Overemphasizing yourself restricts your scope. Showcase those within your community that contribute to making your work a success, industry partners, or even your go-to coffee shop.
“Promote your accounts.”
As easy as it is to say, agents tend to overlook adding their real estate social media accounts on their website, marketing materials, Google Business Profile, and other client-facing properties.
When do you need to hire a real estate social media specialist?
With so many social media channels and constantly shifting algorithms, it’s easy to fall behind on your real estate social media game. That’s why outsourcing to professionals to manage your social media is one of the best methods for guaranteeing results without spending hours upon hours learning, experimenting, and maintaining campaigns yourself.
If this is the right path for your business, start by reaching out to our professional real estate social media team. They’re on hand to speed up your journey and save you time so you can spend more time on other vital areas of your business.
What to post in your real estate Socialmedia marketing
Social media is not all about posting a status and hoping it catches on. For actual results, you must be purposeful in your plan and strategic in your approach. The following are some tested strategies employed by industry leaders who have developed successful real estate businesses sustained by social media.
High-quality photos
Professional photography is more than pretty images; it has the ability to foster trust with clients, build engagement, and eventually sell more. Bloom Agency client David Hatef’s Instagram profile is an excellent example of what photography is worth.
Best to post on: Facebook, Instagram
Success stories and customer testimonials
One of the greatest ways to let your presence be felt on social media is by sharing testimonials and success stories of previous clients such as the following from Brad Kappel. Not only does this indicate potential buyers that you’re a successful and experienced agent, but it also makes you human and offers social proof.
Best to share on: Facebook, Instagram, LinkedIn (YouTube and TikTok if video testimonials)
Company milestones
Promoting milestone success stories in your business on social media can be a good tactic to build authority and credibility. You can even capitalize on it, if you are smart enough.
Best to post on: Facebook, Instagram, LinkedIn
Industry and market news
Sharing the most recent housing figures on social media demonstrates that you’re up to date, makes you an expert in your field, and contributes to building trust among your followers.
Best to post on: Facebook, LinkedIn
New listings and properties
Real estate social media is the ideal platform to present your properties in an interactive manner that will attract people’s attention. Ginger Martin does just that in her Instagram Stories — and it paid off.
Best to post on: Facebook, Instagram, TikTok
Home tips and renovation ideas
Posting DIY projects and home decor trends on your real estate social media page is another tried-and-true way to position yourself as a trustworthy, useful, and innovative expert.
Best to post on: Facebook, Instagram, LinkedIn, YouTube, TikTok
Coverage of real estate events
Using your participation in industry events is also a good social media practice. Not only does it show your dedication and knowledge, but it makes a good impression on prospects, as well.
Best to post on: Facebook, Instagram, LinkedIn, TikTok
Social media + Bloom Agency
If you’re ready to implement our award-winning social media strategies but want some help getting it right, reach out to our team of experts. We’re really good at this and excited to help you leverage this incredible marketing and branding tool — starting today.
Rahul M.
B2B Service Provider