18 Shopify Blog-to-Product Internal Linking: Turning Readers into Buyers

A blog on your Shopify site can be used to attract visitors by providing useful content, answering questions about your products and introducing customers to your brand. However, to turn these visitors into sales you need to ensure that they know how to move from your blog to products that can solve their needs.

By linking your blog to other content that can help customers move from researching to purchasing, such as product pages, collections and buying guides, you can help customers find products. This can be especially useful if you have a large range of products. A good linking strategy will also help search engines understand how your content is structured. Using the correct Shopify SEO services you can turn your blog into a tool to help customers discover your products and therefore increase conversions.

Why Blog-to-Product Internal Linking Matters?

Internal links help to navigate between pages on the same website. In a Shopify store this can be used to help your audience move from an educational page to a related product, collection or other useful resource. For example, if you have a blog about how to choose a moisturiser you may want to link to your moisturiser collection or products mentioned in the article.

Overall this will make it easier to navigate through your site, making it easier for your customers to find the right products. This will also help to create better connections between your information pages and sales pages. Using relevant and descriptive links will help improve your users experience and will also help with SEO.

18 Ways to Link Shopify Blog Posts to Product Pages

1. Create links to products

Link the first time you mention the product. This can help readers easily see the price, features and availability.

2. Link to products that solve customer problems

Link to products that can actually help solve the customers problem. E.g. if you have an article about keeping skin hydrated link to relevant moisturisers.

3. Create links to buying guides

If you are creating a buying guide then link each item in your guide to their product page. This helps customers compare and research.

4. Create links to product roundups

When creating a product roundup, link to each product mentioned. Formatting will be consistent making it easier to scan through the options.

5. Use comparison articles

When comparing features link each product name to their product page. This helps customers to see the specs and make an informed decision.

6. Create links to products in tutorials

When creating tutorials, link to products/equipment the first time they are mentioned. This will help your readers see what they need.

7. Create links from seasonal articles

Link seasonal articles (gifting, summer essentials, winter care) to relevant products and collections. Ensure that the links are pointing to current products. Check what is available before each season.

8. Create a short shop the guide section

Create a short section at the end of your article with just products that are relevant.

9. Use descriptive links

Use descriptive phrases rather than “click here.” This will clearly show the reader what they will be clicking on and will help search engines.

10. Link to collections

If your article is covering a wide category link to their collection page. This will help your customers see a few options.

11. Add contextual links in your content

Make sure that your links are in the right place. Add them into relevant paragraphs to help answer questions or give a logical next step. Don’t add too many links.

12. Add contextual CTAs

Encourage your customers to look at a product, collection or compare. Ensure that it matches the intent of your article.

13. Link supporting articles

Link to relevant guides and comparisons. Ensure that your supporting articles have relevant links to products.

14. Create a cluster of content

Create a cluster of buying guides, comparisons, care tips and FAQs based on a product category. Ensure that your articles are linked and have relevant product links.

15. Recommend products based on the article

Ensure that your recommendations match the article. If you have a short guide for home office then your recommendations should be space saving products.

16. Check links are working

Check old posts have working links, products haven’t been discontinued and URLs have not changed. Update links or choose a relevant product.

17. Use analytics

Use analytics to see how many people are clicking through to your product pages and purchasing. Compare your articles and where they are placed. Improve any links that aren’t getting much engagement.

18. Keep links useful

Ensure that your links are useful. Keep your article concise and your links relevant.

How Shopify SEO Services Improve Internal Linking?

A good internal linking strategy requires a thorough understanding of search intent, ensuring your articles link to the correct products, using relevant anchor texts and understanding your store structure. Professional Shopify SEO services can help you identify areas of opportunity with your content, improve the flow of your internal links and find the most relevant product pages to improve.

An SEO team can look at crawlability, redirects, duplicate URLs, your collection structure and key landing pages. This will help improve the internal linking of your site. You want your users to easily be able to navigate your store and improve how search engines can find and understand your key pages.

At Bloom Agency, we can help your ecommerce business improve their Shopify store through development, design, technical SEO, content marketing and conversion optimisation. A good internal linking strategy can help ensure your content is linking to the right products so you can have sustainable growth organically.

Frequently Asked Questions

1. What is internal linking to products from blogs on Shopify?

When creating a blog post, you can add links to relevant products or collections. This will help your visitors to navigate to the correct product.

2. How many links should I add to my products?

There is no set number but you should add links that are relevant and provide value. If your blog is very specific you may not need many links but if it is in depth or a roundup, you may have more naturally.

3. Does internal linking help with SEO on Shopify?

Internal linking can be very helpful for SEO. Adding links to relevant pages will help search engines find your page and understand how it connects to other content. You should ensure that you are adding links that provide value.

4. Should I link to products or collections?

If your blog post is about a specific product then link to products. If your readers need to look through multiple options then link to collections. You can use both in some blog posts but ensure that they are relevant.

5. How often should I check my internal links?

You should check your important blog posts regularly. Any time you update products, collections or URLs. This will ensure that your links aren’t broken, the products aren’t out of stock and your recommendations are up-to-date. This will ensure your readers aren’t directed to irrelevant pages.

6. Can internal linking help to boost sales on Shopify?

Internal linking can help to boost sales by directing your readers to relevant products. This will depend on how relevant the products are, how much they cost, how good the pages are, how easy it is to use and how smooth the purchase process is.

Create Product Opportunities from Helpful Shopify Content

Your Shopify blog should be helpful to your readers. By linking to relevant products and collections you can help them to navigate to the correct place. Create links to help with what your customers want to do, ensure they are up-to-date and track how your visitors are reacting. By having a structured approach to your content and SEO, your blog can help improve product discovery, navigation and meaningful conversions on your ecommerce store.