Why Is Your Shopify Store Getting Traffic but No Sales? 10 Common Issues to Fix

Operating a Shopify store can be challenging. You will want to ensure that you are creating a seamless shopping experience, showcasing your products, building trust and making it easy for customers to purchase. Even if you are getting regular traffic to your Shopify store through search, social or paid campaigns, you may still be losing out on sales.

With the help of Bloom Agency we can help your e-commerce business convert more visitors to customers. We offer Shopify optimisation, SEO, technical improvements and conversion content. If you are struggling to convert visitors to sales on your Shopify store, there may be issues with your Shopify store that are preventing customers from purchasing. Our professional Shopify SEO Agency can help identify any gaps in your store and improve the overall shopping experience.

Why Does a Shopify Store Get Traffic but No Sales?

Consider the journey your visitors are taking on your website. If visitors are looking at your products but not adding to their basket then consider if your products are relevant, are they priced correctly, and is there enough information about your products? If you are getting visitors adding items to their baskets but not completing purchases then consider if your shipping costs are high, do you offer a variety of payment options and is your checkout process user friendly?

There are many reasons why people may not complete a purchase. Common reasons include irrelevant traffic, poor product information, slow loading pages, unexpected costs, few payment options and a complicated checkout process.

10 Common Shopify Store Issues That Prevent Sales

1. Wrong Audience Reach

Whilst you may be getting lots of traffic, if you’re using broad keywords or not being specific enough with your campaigns you may not be attracting the right audience.

Fix:

• Be specific with your keywords. Think about what people are looking to buy.
• Look at the search terms and stop using irrelevant paid keywords.
• Ensure your adverts and landing pages relate to what you’re selling.
• Use audience insights to find out what your customers like and how they behave.
• An SEO Agency can help you target the right keywords to attract the right audience.

2. Poor Product Page Content

Product pages can affect how customers decide to buy from you. If your product page has generic descriptions, no specifications and it’s unclear what the benefits are then customers will have questions.

Fix:

• Create unique product descriptions.
• Include sizing, materials, ingredients or compatibility details.
• Add clear images of the product.
• Include delivery, returns and warranty.
• Add frequently asked questions.

3. Slow Website Speed

Using large images, too many apps, a non optimised theme and unnecessary scripts can cause your Shopify site to run slowly. This can cause customers to leave your site before they even get to your products.

Fix:

• Optimise images.
• Remove any unnecessary apps/scripts.
• Use a lightweight theme.
• Avoid unnecessary animations and pop-ups.
• Ensure key pages run well on mobile and desktop.

4. Difficult Navigation

Customers should easily find the products they are looking for. If your categories aren’t clear, your menu isn’t easy to understand and there are no filters then customers will struggle to find what they want.

Fix:

• Organise your products into logical groups.
• Use easy to understand menu headings and ensure you have a search bar.
• Add filters to your products. For example size, colour, price and brand.
• Add breadcrumbs and links to related collections.
• Ensure key categories are accessible from the homepage.

5. Low Quality Product Images

Customers can’t actually see the product so blurry images, unclear images and not enough images can make customers unsure. This is especially important for fashion, beauty and home décor stores.

Fix:

• Use clear images.
• Add multiple images of your product.
• Add lifestyle images to show scale.
• Add videos if they give useful information.
• Ensure your images run well on mobile.

6. Hidden Charges

Customers can get put off by unexpected shipping charges, tax or extra charges. This can cause customers to abandon their basket.

Fix:

• Be clear with your shipping charges.
• Include estimated delivery times.
• Be clear with your free delivery thresholds.
• Ensure your returns/refunds are easy to find.
• Avoid any last minute charges.

7. Complicated Checkout

If your checkout has too many fields, is confusing or doesn’t have the right payment options this can cause issues. Customers may also be unsure about entering their payment details.

Fix:

• Use the correct express checkout options.
• Ensure you have the right payment options for your market.
• Only ask for essential customer details.
• Allow guest checkout.
• Be clear with your payment and security details.
• Regularly test your checkout on various devices.

8. No Trust Elements

If there isn’t much information about your store customers may be unsure. If there isn’t contact details, clear policies or any reviews then customers may be unsure.

Fix:

• Add real reviews and ratings.
• Ensure you have contact details.
• Add clear policies for shipping, refunds and privacy.
• Be clear with any guarantees.
• Add real information about your brand and any relevant certifications.

9. Poor Mobile Experience

Your store may look great on a computer but be difficult to use on a smartphone. If your text is too small, your site is too busy, buttons are hard to press and your site is slow then customers won’t be able to buy.

Fix:

• Use a responsive theme.
• Use easy to click buttons.
• Ensure you have clear product information.
• Keep your mobile menu and forms simple.
• Test your product pages and checkout on various screen sizes.

10. Not Tracking the Right Conversions

Just knowing how much traffic you’re getting won’t tell you why customers are leaving. If you don’t have good analytics you may not realise there are issues with your product pages, basket or checkout.

Fix:

• Set up Google Analytics 4 and Shopify analytics.
• Track your product views, add to basket and purchases.
• Compare your conversion rates across devices and traffic sources.
• Find out which pages have high exit rates.
• Test changes and track what happens over time.

Comparison: Traffic Problems vs Conversion Problems

Area	Traffic-related issue	Conversion-related issue
Keywords	Irrelevant search terms	Search intent not matched
Landing pages	Wrong audience arrives	Unclear offer or message
Product content	Weak search relevance	Missing buying information
Website speed	Poor search experience	Visitors leave before buying
Checkout	Usually not a traffic issue	Complicated payment process

How a Shopify SEO Agency Can Help

A professional Shopify SEO Agency will look at how your search visibility, site structure, product content, technical performance and user experience come together.

Bloom Agency can help you with:

• Performing a technical SEO Audit
• Keyword research
• Improved product and collection pages
• Improved site structure and internal linking
• Page speed recommendations
• Conversion focused content and analysis

Conclusion

If you are getting traffic but no sales it is a good idea to look at the whole sales process. This could be due to targeting the wrong audience, poor product content, slow page speeds, poor mobile usability or poor trust factors.

Bloom Agency offer SEO, technical optimisation and conversion focused strategies to help your e-commerce store improve. With the help of a Shopify SEO Agency your store can start attracting the right visitors and convert more sales.

FAQs

1. Why am I not getting any sales on my Shopify store?

You may be targeting the wrong audience or your product content is poor. You could also be suffering from slow page speeds, unclear pricing and a difficult checkout.

2. What is a good conversion rate for a Shopify store?

This can vary depending on your industry, product price, traffic source, device and customer intent. Compare your conversion rates to relevant industry data and previous performance.

3. How can SEO help improve sales on my Shopify store?

SEO will help attract targeted traffic to your site. Improving your product pages will help customers find what they need. Improved content, site structure and technical performance will help customers make informed decisions.

4. Should I run ads on my Shopify store?

Before running more ads it is a good idea to look at your product-market fit, landing pages, pricing, tracking and checkout. If you are not converting then running more ads may not improve your revenue.

5. When should I use a Shopify SEO Agency?

If you are struggling with low traffic, your rankings dropping, technical issues or not converting visitors then it is a good idea to use a professional. An audit can help you identify what improvements to make.