Turn Social Engagement into Lasting Travel Experiences
Tourism is changing, and this includes using social media to connect with the audience. With Bloom Digital Marketing Agency, we enable tourism businesses to transform their social channels into effective engagement, brand loyalty, and booking machines.
Whether you are a travel agency, resort, or tour operator, our customized social media strategies will enhance your online presence and result in productivity. Let us help you adapt and grow in today’s digital world.
Research indicates that 53% of the U.S. consumers following brands on social media tend to remain loyal to the brand. When your brand is creating interesting and shareable content, it is always in the consumer’s mind, and your followers turn out to be your biggest promoters. Continuous engagement with the audience on Instagram, Facebook, Twitter, and LinkedIn will keep the door open for the conversion of a passive follower into an active customer.
However, creating the best social media strategy is not just a matter of posting; rather, it requires creativity and analytics with a customized approach to your unique audience, and that’s where we come in.
Challenge: It was socially unengaged and received no direct online bookings, even though it was a premium offering.
Solution: Bloom Digital Marketing created a specific social media strategy for them – visually stunning content on Instagram, Facebook, and pay-per-clicks. Influencer marketing was also done to increase brand reach and drive traffic to the book-now page.
Challenge: Explore The World Tours did not have a social media strategy and failed to produce leads from their channels.
Solution: Bloom created a content calendar of unique travel experiences, ran Facebook and Instagram targeted ads, and supported influencer marketing to leverage brand credibility. We also executed a lead-generating campaign to capture interest, convert that interest into bookings.
Bloom Digital Marketing Agency is the place for high perfs, giving engaging ways to promote tourism-related businesses on various social media. Our services focus your online presence and engage your audience to convert followers into loyal customers. The solutions that we offer include the following:
We totally handle your social media-from A to Z, like curation of engaging content and the interaction with all the followers, keeping ahead of all trends. Our task is to keep your feed full and relevant, that in return develops a community bound up to your travel brand.
More than just likes and shares, our content strategy focuses on generating leads and conversion. We run campaigns that resonate with your target audience, converting followers to loyal customers and increasing your bookings.
We amplify your message with paid ads on Facebook, Instagram, and LinkedIn, with campaigns that can be very targeted to ensure the reach of your ideal audience while also optimizing the best return on investment, making sure that your tourism brand is really seen and noticed.
We talk to you on creating a harmonious brand voice through all touchpoints, including tone of voice, to a style of imagery to help give your tourism business an instantly recognizable, yet trust-building identity in front of your audience.
With billions of active users, Facebook is one of the primary platforms for tourism marketing. Our Facebook strategies help you grow your follower base and engage with your audience, run effective ad campaigns that turn interest into bookings.
Instagram is the place for tourist brands to boast of their places and service with incredible pictures. We offer an interesting feed, and write a great story accompanied by effective use of hashtags that will amplify your brand and drive traffic to your site.
Engage your audience in real time. Share tips, get trending on topics, and get to influencers via us; the latter will keep your brand active and visible while promoting your travel offers and attracts much more attention.
A more powerful opportunity on LinkedIn comes when you can connect with those decision-makers, corporate partners, and influencers in your tourism industry. We build your professional network and put your brand at the very top of business leaders.
From social media posts to blog posts, our professional writers create engaging content that resonates with your audience. We guarantee all content is on-brand and Search Engine Optimized to inspire action - whether this is booking a trip or engaging with your posts.
Discovery
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First, we have a deep understanding of your tourism business and services, and what you want to achieve with it. After conducting the research, we then identify the specific target audience and look at the competition to identify gaps, which will serve as the foundation for your unique social media strategy.
And on top of that, we have a custom social media strategy on the right platforms for the kind of audience and what your objective is. We lay down some key goals-moving around, say, maybe increasing bookings or building brand awareness. Then, we build a content plan that resonates with your voice regarding the brand.
Our creative team designs engaging content that includes photographs, videos, and captions at a top quality that will tell an interesting story and connect with your audience. Everything is planned in such a way that they remain in line with the identity of your brand and inspire action, such as trip booking or content sharing.
We’ll be providing you with regular reports on how the campaign is faring, giving you insights into growth, engagement, and ROI. Together, we will work to ensure an optimization of the strategy and, ultimately, a long-term successful and business goal-oriented outcome.
We always use data in formulating our strategies. By always taking a closer look at trends, performance metrics, and audience insights, we are able to continually fine-tune campaigns for best delivery on your business bottom line.
Our creative experts are experts at developing visually appealing, engaging content for your audience-photos, copy, or social media campaigns that capture their interest and encourage action.
It caters to the whole sphere of social media management, advertising, brand strategy, content creation, and more. You can be assured to take your tourism social media marketing in our hands, doing all the legwork that frees you up to be busy running your business.
Our social media experts specialize in tourism, so you know the latest trends, the best practices, and what appeals to today's tourists, which makes you a more aggressive competitor.
We will work directly with you toward achieving any one of the business goals, including social media follower increase, increased direct booking, or expanding reach for a particular brand.